"I use various methods to explain and communicate the strategy and idea I've developed around a new product. In part, the method I use depends on my audience. But, most importantly, I strive to make sure everyone buys in on the idea and understands why it's a good one. In particular, I use data and analytics to support my recommendations. I also make sure to provide a roadmap with a timeline so everyone can see how long the project will take. Depending on who the stakeholders are and how many of them there are, sometimes I meet one-on-one with them while other times I hold a larger meeting with multiple people present. In the end, I make sure that I clearly explain my reasons, support them with data, and make sure everyone understands why we're looking to move in this direction."