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20 Marketing Interview Questions

By: Rachelle Enns

Question 1 of 20
What was your least effective marketing campaign? What went wrong?
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How to Answer
The interviewer would like further details on a project that went sideways. This interview question is not to see what you do wrong, but more to see how you react to situations when they do not go your way. Give an overview of the situation but be sure to focus your answer more on what you did to correct the case, and how you reacted. Also, be sure to express what you learned from the situation.

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Question 2 of 20
What type of marketing are you most passionate about?
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How to Answer
If you had to pick one type of marketing to focus on for the rest of your career, what would that be? The interviewer would like to know more about the core of your passion when it comes to marketing. The way you answer this will help the interviewer to determine if you are a fit for the future direction of this company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

Question 3 of 20
We have a new product coming out in three months. What would you do to launch it?
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How to Answer
As a marketer, coming to an interview with a clear strategy for a specific product launch should be a trick that you have, in your back pocket, ready to pull out at any minute. A great marketer knows that you have to show, versus tell, and this is what will set you apart. Take the product in question and walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the end client or consumer.

Question 4 of 20
What was your greatest ROI marketing campaign?
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How to Answer
The interviewer wants to know that you are more than a creative mind, but that you also understand the importance of a campaign's performance, and return. These days, marketers are expected to know how to drive sales. Discuss one of your most successful campaigns, and be sure to give some numbers and results that will impress. Most marketing agencies will collect data for their client but will usually not guarantee any specific Return on Investment. ROI can be figured out by taking the gross profit minus the marketing investment.

Things to consider when discussing the ROI of a campaign:

- What was the traffic increase to the clients' website?
- What was the cost per lead?
- What is the value of the average customer?
- What is the traffic-to-lead ratio or lead-to-customer ratio?
- What was the organic search traffic rate?
- What percentage of traffic came from social media channels?
- What were the bounce rates from mobile devices?

Question 5 of 20
What mediums do you have the most experience using in your marketing campaigns?
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How to Answer
The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!

Some mediums that you could mention:

- Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.

- Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.

- Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.

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Writers for Marketing Answers and Questions

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
First written on: 03/20/2014
Last modified on: 08/17/2018

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About Marketing

August 28th, 2017

Marketing professionals have the skills and expertise required to identify and implement effective techniques and strategies to attract customers to their company's brand. Marketing professionals include a broad range of roles including brand managers, product managers, business development executives, marketing managers, social media marketing managers and marketing coordinators. The specific tasks that a marketing professional is assigned depend on their exact role within marketing.
A bachelor's degree in a business or marketing related field is the minimum educational qualification required to work in marketing. Marketing professionals must have excellent communication, interpersonal, organizational and customer service skills. They must also understand consumer behavior, product development, marketing concepts and have an eye for branding. Marketing professionals must stay on top of the latest buying trends.
As the role is largely about using your creativity to market your company's products or services, prospective employers will play close attention to this particular aspect. They may ask you to create a marketing plan based on the information they give you. They are also sure to ask you to explain what you like about being a marketing professional and what are your strengths and weaknesses in relation to this particular role. If you mention any weaknesses, you must emphasize that you are working on improving in that area. Before you head out to your interview, go to Mock Questions and check out the interview questions that are listed there. Practicing your replies to these questions can help you be better prepared for your upcoming interview.