MockQuestions MockQuestions
Job interview preparation
Sign in
Upgrade
Career Interviews
Interview Topics
Company Interviews
Close

Top 20 Marketing Interview Questions

Question 1 of 20
What was your least effective marketing campaign? What went wrong?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 2 of 20
What type of marketing are you most passionate about?
Professional Answers Preview
How to Answer
If you had to pick one type of marketing to focus on for the rest of your career, what would that be? The interviewer would like to know more about the core of your passion when it comes to marketing. The way you answer this will help the interviewer to determine if you are a fit for the future direction of this company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

Answer Example
"There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales."
Entry Level Example
"At the moment, I am studying social media marketing and have found a deep passion for it. To understand it is one thing, but it is ever-changing, which is a challenge that I love."
Experienced Example
"I have seen marketing evolve a great deal over the years and will say that my passions have changed as new techniques and approaches arise in the industry. Right now, my biggest passion has been learning affiliate marketing, and how companies can strategize to best leverage it."
More professional answers available after the upgrade
Upgrade
Question 3 of 20
We have a new product coming out in three months. What would you do to launch it?
Professional Answers Preview
How to Answer
As a marketer, coming to an interview with a clear strategy for a specific product launch should be a trick that you have, in your back pocket, ready to pull out at any minute. A great marketer knows that you have to show, versus tell, and this is what will set you apart. Take the product in question and walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the end client or consumer.

Answer Example
"I noticed on your website that you have Product ABC as 'coming soon.' The hype for the release seems to be very strong so far. If I were to launch this product, I would take what you have but also create a custom hashtag, and add some short videos, to encourage more social sharing. Other than that, I believe your strategy is golden!"
Entry Level Example
"I have recently been learning about the importance of email marketing and lead magnets. If I were in charge of your new product launch, I would start by creating hype through your existing email list, which I imagine is quite significant. I would create a lead magnet, for a limited time or limited quantity coupon only for existing customers. This strategy would create a sense of exclusivity that consumers respond well to."
Experienced Example
"I am very excited to hear more about your upcoming product launch. If I were to launch this product for you, I would start with some major print advertising. I think that traditional media will reach your ideal client more effectively than anything else. I would also look at creating interactive posters for the subway and other high traffic areas."
More professional answers available after the upgrade
Upgrade
Question 4 of 20
What was your greatest ROI marketing campaign?
Professional Answers Preview
How to Answer
The interviewer wants to know that you are more than a creative mind, but that you also understand the importance of a campaign's performance, and return. These days, marketers are expected to know how to drive sales. Discuss one of your most successful campaigns, and be sure to give some numbers and results that will impress. Most marketing agencies will collect data for their client but will usually not guarantee any specific Return on Investment. ROI can be figured out by taking the gross profit minus the marketing investment.

Things to consider when discussing the ROI of a campaign:

- What was the traffic increase to the clients' website?
- What was the cost per lead?
- What is the value of the average customer?
- What is the traffic-to-lead ratio or lead-to-customer ratio?
- What was the organic search traffic rate?
- What percentage of traffic came from social media channels?
- What were the bounce rates from mobile devices?

Answer Example
"The greatest ROI I have seen recently was on a makeup brush campaign that we did for a company targeting Instagram users. We created ads that led to a sales page. We had to keep mobile bounce rates top of mind since all Instagram users seeing ads are mobile. We had a bounce rate of 26% which was great compared to our clients' previous 70% bounce rate. I believe we were successful because we created clearer call-to-actions and streamlined the checkout."
Entry Level Example
"When I was working on a case in University, we partnered with a local business that was struggling. The project was to makeover their website and track any increase in traffic as well as find the bulk of their traffic source. We worked on the website of a local florist, going over and above by creating a Facebook and Instagram account for the business, with a lead generator to the website. Our group won top project because we increased traffic by 578% which increased the number of website subscribers by 366%."
Experienced Example
"My greatest ROI marketing campaign was for a shoe store who wanted to increase the value of their average customer. At the time, their average customer value was under $100, and they wanted to be aggressive, reaching nearly double that in under one year. My team worked on a variety of tactics including social media and print advertising, as well as taking advantage of their extensive email list. After 90 days we were able to increase their customer value to just under $140, and it continues to climb. I have no doubt they will reach their goal before the end of this quarter."
More professional answers available after the upgrade
Upgrade
Question 5 of 20
What mediums do you have the most experience using in your marketing campaigns?
Professional Answers Preview
How to Answer
The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!

Some mediums that you could mention:

- Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.

- Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.

- Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.

Answer Example
"The bulk of my experience is in B2C field marketing efforts. When you mentioned in your job posting that you were looking for someone experienced in developing street teams, I knew I had to apply. I have performed this type of marketing for many F&B companies include street teams for Excel gum and Red Bull."
Entry Level Example
"I just completed my degree in Marketing with a focus on online marketing efforts including Google Ads, SEO, SEM, and all social media outlets. I would say that I am an intermediate level in most areas, with social media being my true expertise. I see that you are looking for someone who can create amazing social media campaigns which I am very confident that I can do!"
Experienced Example
"I have a fair amount of experience in most mediums; however I would say that the bulk of my career has been with traditional marketing - mainly print advertising. You mentioned requiring a marketing director with a solid background in copywriting for traditional advertising methods. I would love to further outline this experience for you and have brought my related work for you to see."
More professional answers available after the upgrade
Upgrade
Question 6 of 20
What is the most creative marketing campaign or project you completed? What made it unique?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 7 of 20
Once implementing a new marketing strategy, how do you measure the results?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 8 of 20
What are your favorite ways of measuring website performance? Such as conversions, leads, etc.
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 9 of 20
Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 10 of 20
Are you comfortable giving presentations? What was the most challenging presentation you have been a part of?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers

Practice More Interviews

Behavioral
We all have some behaviors that are typical of us and which sometimes results ...
Common
There are some questions that employers ask at almost every interview. ...
Communication
Communication skills are essential for any workplace to function efficiently. ...
Leadership
If you are interviewing for any type of leadership role; prepare with our ...
Management
Our management questions are designed for any interview for a position ...
Teamwork
This set of questions aims to ascertain what your idea of teamwork is and ...

Related Career Interviews

Marketing Manager
A Marketing Manager will oversee a marketing department focused typically on one segment such as tv advertisement or online digital advertisement. They will have a team of marketers who will work with ...
Advertising Manager
Advertising Managers drive demand for their company by engaging in all avenues of successful advertising. As more forms of advertising take place in a digital world, the advertising manager can specialize ...
Advertising and Promotions Manager
Advertising and promotions managers plan campaigns that generate interest in a company's products or services. They often work with creative departments. They plan promotional campaigns involving coupons, ...
Advertising Account Executive
Advertising account executives secure accounts with businesses (and sometimes individuals) through which advertisement sales are ordered. Account executives prospect for clients through many different ...
Material Recording Clerk
Material recording clerks work in retail settings where they perform assorted administrative tasks in order to make sure that supply chains stay on schedule. Their exact tasks may differ depending on the ...
View More Careers
Question 11 of 20
Do you enjoy networking? Why is networking important to you?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 12 of 20
How have you improved your company's website conversion rates?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 13 of 20
Have you researched our competitors marketing campaigns yet?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 14 of 20
Who are our competitors? What products do they have that compete with ours?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 15 of 20
What are our top products at our company?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 16 of 20
Which of our products or brands do you believe have the most marketing potential?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 17 of 20
What makes an effective marketing team, in your opinion?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 18 of 20
What makes an effective marketing campaign, in your opinion?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 19 of 20
What do you consider to be the most effective marketing campaign, you have seen?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers
Question 20 of 20
Why did you choose a career in Marketing?
Professional Answers
Want to see the answers?
Upgrade
Upgrade to view Answers

About Marketing

August 28th, 2017

Marketing professionals have the skills and expertise required to identify and implement effective techniques and strategies to attract customers to their company's brand. Marketing professionals include a broad range of roles including brand managers, product managers, business development executives, marketing managers, social media marketing managers and marketing coordinators. The specific tasks that a marketing professional is assigned depend on their exact role within marketing.
A bachelor's degree in a business or marketing related field is the minimum educational qualification required to work in marketing. Marketing professionals must have excellent communication, interpersonal, organizational and customer service skills. They must also understand consumer behavior, product development, marketing concepts and have an eye for branding. Marketing professionals must stay on top of the latest buying trends.
As the role is largely about using your creativity to market your company's products or services, prospective employers will play close attention to this particular aspect. They may ask you to create a marketing plan based on the information they give you. They are also sure to ask you to explain what you like about being a marketing professional and what are your strengths and weaknesses in relation to this particular role. If you mention any weaknesses, you must emphasize that you are working on improving in that area. Before you head out to your interview, go to Mock Questions and check out the interview questions that are listed there. Practicing your replies to these questions can help you be better prepared for your upcoming interview.

Print all Marketing Interview Questions