The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!
Some mediums that you could mention:
- Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.
- Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.
- Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.
"The bulk of my experience is in B2C field marketing efforts. When you mentioned in your job posting that you were looking for someone experienced in developing street teams, I knew I had to apply. I have performed this type of marketing for many F&B companies include street teams for Excel gum and Red Bull."
"I just completed my degree in Marketing with a focus on online marketing efforts including Google Ads, SEO, SEM, and all social media outlets. I would say that I am an intermediate level in most areas, with social media being my true expertise. I see that you are looking for someone who can create amazing social media campaigns which I am very confident that I can do!"
"I have a fair amount of experience in most mediums; however I would say that the bulk of my career has been with traditional marketing - mainly print advertising. You mentioned requiring a marketing director with a solid background in copywriting for traditional advertising methods. I would love to further outline this experience for you and have brought my related work for you to see."