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Marketing Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Marketing is an expansive term. What area of marketing are you most passionate about?

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Marketing Interview Questions

  1. 1.

    Marketing is an expansive term. What area of marketing are you most passionate about?

      The interviewer wants to know, if you had to pick one area of marketing to focus on for the rest of your career, what you would choose. The way you respond will show the interviewer more about your core passions. Your response will also help the interviewer to determine if you are a fit for the future direction and vision of the hiring company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

      Rachelle's Answer #1

      "There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales. I appreciate that your company is so highly focused on your copy across all marketing platforms. Your ads are clever and I am eager to grow my copywriting skills alongside your talented team."

      Rachelle's Answer #2

      "At the moment, I am studying social media marketing and have found a deep passion for it. Understanding social media trends one thing, but these platforms are ever-changing, which is a challenge that I enjoy most. To compliment my interest in social media marketing I have also been studying influencer marketing. It's remarkable the impact a micro-influencer can have and this technique is often very affordable for emerging brands and start-ups."

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  2. 2.

    Discuss any experience you have dealing with the media as part of a marketing project or campaign.

      Dealing with the media can be an enjoyable part of your job in marketing; and, it can also be a significant challenge. Your experience will depend on the marketing sector in which you work and your specific job title. Be ready to discuss the exposure you have had working alongside the media. This exposure could include giving interviews, press briefs, offering comments for publications, or being spotlighted in an article due to your expertise!

      Rachelle's Answer

      "Working as a marketer in a smaller city, I have built great relationships with most of the media outlets, including local television and radio stations. Often, I comment on stories surrounding marketing, branding, communications, and online business strategy. I am happy to contribute to the media outlets and their efforts in hopes of maintaining a relationship of trust while building my public reputation as a trusted voice in marketing."

  3. 3.

    How have you improved your company's website conversion rates?

      The interviewer would like to hear more about the results that you have been able to generate for your current employer (or client, if you work in an agency setting). The more substantial and specific the numbers and achievements you can share, the more memorable your response will be.

      Rachelle's Answer #1

      "I have improved my current company's website conversion rates by 15% in the last 45 days from a couple of simple tweaks. First, I optimized the copy on the call-to-action buttons. Then, I added simpler language to the home page copy. I look forward to seeing more results come in as I make further changes. Next, I plan to comb through the site to ensure everything is keyword optimized and all tags are used correctly."

      Rachelle's Answer #2

      "Working directly on a company or client website is new to me; however, I have run a small marketing blog for a year or so. I generate a small monthly increase in traffic, around 2% per month. I achieve this by updating older articles and including relevant backlinks as often as possible. I am eager to learn more about website optimization, specifically how to attract more visitors and convert them into customers and loyal fans."

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  4. 4.

    We have a culture of collaboration and high energy. Describe your workplace personality in 3 words.

      The interviewer wants you to describe your personality to ensure that you will be a positive and beneficial addition to their team. If you aren't sure how to express your personality, start by writing down some descriptor words that people have said about you in the past. These personality descriptors could come from co-workers, your leaders, or even your classmates.

      Next, visit the company website, read their job posting, and see if you can uncover a few descriptive words that the company seems to repeat. Incorporate those particular descriptors if they apply to you. Remember - your answer needs to be honest and genuine so only use this approach if it truly resonates with who you are. Avoid giving generic, run-of-the-mill answers like 'team-player' or 'hard-working.'

      Rachelle's Answer

      "If I could describe my personality in 3 words, I would say that I am motivated, positive, and helpful. Through the research that I have done on the company and my overall candidate experience, I can see that this company has amazing energy and a genuine heart for collaboration and community giving. I am confident that my personality will add nicely to the culture that the company has worked so hard to achieve."

  5. 5.

    Why did you choose a career in Marketing?

      The interviewer would like to know what initially drew you to a career in marketing. Perhaps you have a significant interest in consumer behavior, or maybe you have a strong penchant for marketing research or growth hacking. Whatever your response, show the interviewer where your strengths land. Give an honest answer that showcases your passions. Be sure to avoid cliche responses such as, 'I have wanted to work in marketing since I was a small child.'

      Rachelle's Answer #1

      "I initially chose a career path in sales and landed in marketing after completing a business development contract for a client who was heavily involved in the influencer marketing sector. I loved the idea of helping a business put together a strategy for branding and development. From there, I enrolled in online classes with ABC University and completed my Degree in Digital Marketing and Communications"

      Rachelle's Answer #2

      "I chose a career in marketing after developing an interest in the creative side of business success including copywriting and design. Since the age of 16, I helped my parents with the marketing and sales aspects of our family business. I started and managed our social media accounts. I also helped write ads for the paper and eventually Facebook ads when we could afford a bit of ad spend. I decided to expand my knowledge by obtaining my degree in business marketing. Now that I have graduated, I am very eager to get my career off the ground and show my first employer what I can do!"

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  6. 6.

    Have you researched our competitors marketing campaigns? If so, what were your most significant findings?

      The interviewer wants to better understand the work you have done to compare their company offering with that of their competitors. As you prepare for your interview, take notice of the most prominent differences and the most substantial similarities between marketing approaches. Discuss with the interviewer what you have seen when it comes to their competitor's campaigns vs. that of the hiring company.

      Rachelle's Answer #1

      "I have taken care to research your competitor's marketing campaigns and noticed that they rely more heavily on traditional media such as broadcast, print marketing, and billboard advertising. Although these marketing methods could be effective for the target audience, I tell there are more impactful strategies that focus on digital. I would love to do a deeper dive into a variety of metrics. Do you have specific information regarding your competitors' marketing strategies and how they stack up against your own?"

      Rachelle's Answer #2

      "From my understanding, your competitors are Company DEF and Company XYZ. Both of these companies utilize scarcity-style marketing, which leads consumers' to fear that they will lose out on a sale or access to a limited product if they do not purchase immediately. I much prefer your company's approach because it's friendly and welcoming. Rather than acting in a fear-based manner, your brand messaging creates a sense of security and partnership. I believe this approach develops a consumers' trust much more effectively."

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  7. 7.

    What are your favorite ways of measuring website performance? Such as conversions, leads, etc.

      There are many ways that a marketer can measure website performance, and there is a massive range of tools available to help you view and analyze a variety of web metrics. Mention to the interviewer which methods you prefer when it comes to measuring website performance. If particular tools or techniques show up in the company job description, be sure to refer to those and talk about your level of expertise with each.

      Rachelle's Answer #1

      "I recall in your job posting that you mentioned Click-Through-Rate (CTR) a few times. I am a big fan of tracking actions taken on individual web pages and am sure to keep a close eye on each link's performance. If a page is not performing well, I quickly tweak the copy, imagery, or call-to-action. At the moment, my favorite tool for gauging CTR is Optimizely, a fast-acting and easy to use experimentation platform."

      Rachelle's Answer #2

      "I have been learning a lot recently about bounce rates and techniques to minimize bounces while increasing conversions. Bounce rate measurement is crucial because it shows the number of people repelled by the initial page view that they leave without taking any action whatsoever. As a marketer, I feel that bounce rates should always be a top metric to assess and measure. In school we used a tool called Pingdom, which helped me to understand page load times and the impact it has on the user experience."

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  8. 8.

    We value continued education. If you could choose any marketing related course to attend, what would you choose?

      Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a marketing topic you would love to learn more about. Be sure to keep your answer relative to the job for which you are interviewing.

      Rachelle's Answer

      "I love the idea of expanding my knowledge every chance I get. I have had my eye on a course from the University of California called Transmedia Marketing Through Storytelling. This is the first action I would take. Next, I would learn more about SEO. Both of these topics run deep and continue to change, which is a challenge that excites me."

  9. 9.

    How do you show your co-workers the importance of communication in the workplace?

      The interviewer wants to see that you lead by example when it comes to communication in the workplace. Communication breakdown in a business setting can have a dire impact on a company's productivity and profitability. This is why it is essential, as a leader, to understand that 'telling' and 'showing' are two very different things when it comes to proper workplace communication. Give examples of how you put dialogue into action in the workplace.

      Rachelle's Answer

      "I show my co-workers the importance of communication through my willingness to ask questions if I do not understand the first time. I do not pretend to know something to save face. By creating an environment where questions are encouraged, my current employer has greatly increased the quality of team communication. We have seen a positive impact on our marketing efforts as a result."

  10. 10.

    What was your least effective marketing campaign? What went wrong?

      The interviewer would like further details on a marketing project that went sideways. This interview question is not meant to solely highlight what you did wrong, but to see how you react when things do not go your way in the workplace. Give an overview of the problem while focusing primarily on the action you took to make corrections. Be sure to express what you learned from the situation.

      Rachelle's Answer #1

      "My least effective marketing campaign was a social media-driven hashtag campaign that initially flopped. I believe that the tagline was not catchy enough, and the copy was too wordy for assets that were meant to be shareable. I have solid skills in data analysis and reporting so luckily I did catch the issue early on. I worked with my team to change the campaign's course and re-executed it. Although the results picked up, we did not ever gain the momentum we had hoped. After that situation, I took additional coursework in social campaigns and am much stronger in that area now."

      Rachelle's Answer #2

      "I studied many marketing cases when attending university. The takeaways I gained from this research will be highly beneficial as I enter my career in marketing. When a campaign goes awry, I believe it often stems from a misunderstanding of the brand voice, the ideal customer avatar, or both. This misunderstanding is usually a result of a lack of research and data before the project begins. I am sure that by studying these cases so closely, I am prepared to lay the necessary groundwork to ensure successful, well-thought-out campaigns."

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  11. 11.

    We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

      The interviewer wants to see evidence that you keep up-to-date on current branding trends. The more you know, the most evident it is that you have a genuine interest in marketing. To an interviewer, a robust answer to this type of question is assurance that you are dedicated to your career and industry. Briefly discuss a well-known brand. You will want to avoid speaking negatively about or bashing many aspects of the brand. For a balanced and professional approach, share your opinion on one particular marketing aspect this brand could improve on and how you believe they could improve this one aspect.

      Rachelle's Answer

      "It's no secret that United Airlines has been trapped in a public relations nightmare as of late. When I look at their brand and messaging, I think they would benefit by spinning their mishaps through messaging that resembles an accusation audit. To perform an accusations audit, the United marketing team could create an exhaustive list of all the negative things their customers think, say, and feel about their brand. Next, they should transparently address these and share with the public how they plan to make amends with their customers. This approach will allow United to get ahead of objections that are hindering their sales at this time."

  12. 12.

    We have a new product coming out in three months. What would you do to ensure a successful launch?

      As a marketer, you should always be prepared to attend your interview with a clear strategy for a specific product or service launch. A great marketer knows that you have to show your skill vs. only tell others that you have the chops to make it in this fast-moving career. Take your time studying the hiring company and any products or services they have recently launched, are testing, or are teasing. Walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the target audience.

      Rachelle's Answer #1

      "I noticed on your website that you have Product ABC as 'coming soon.' The hype for the release seems to be very strong so far. If I were to contribute to the launch of this product, I would utilize existing efforts, create a custom hashtag, and produce short teaser videos, to encourage more social sharing. Other than that, I believe your strategy is golden, and I look forward to contributing my launch-strategy knowledge."

      Rachelle's Answer #2

      "I have been learning the importance of email marketing funnels, segmentation, and lead magnets. If I were to contribute to a new product launch for Company ABC, I would start by creating hype through your existing email list, which I imagine is quite significant in numbers. I would create three lead magnets, each one to target a different customer avatar. Then, the lead magnet would draw the target customer in a compelling email marketing funnel. I believe, executed correctly, this strategy would create a sense of exclusivity that consumers respond well to."

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  13. 13.

    Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

      The interviewer would like further detail on the experience you bring in social media management. There is no way around it these days - if you want to be in marketing, you need to understand and embrace social media. Discuss your experience with a variety of social media platforms, and be sure to highlight any notable results you have achieved along the way.

      Rachelle's Answer #1

      "Yes, I have approximately four years of experience managing a variety of social media content for my agency and their clients. I have taken coursework in Instagram and Facebook ads and plan to learn more about the TikTok algorithm. When I first took over my company's Instagram account, we had just 345 followers. We are now at over 8,000 due to my engaging content and visual strategies."

      Rachelle's Answer #2

      "I am well educated, both formally and through my independent research, on what it takes to develop exceptional social media accounts and campaigns. I have run A/B tests during class projects and have a successful visual blog on Instagram. I am confident that I would be instrumental in helping your company grow its social media success."

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  14. 14.

    What is the most creative marketing campaign or project you completed? What made it unique?

      The interviewer wants to know more about your creative portfolio, and they also want to hear the passion in your voice regarding some of your favorite projects. Walk the interviewer through a project that you are most proud of, highlighting the efforts you put in and any big wins and proud accomplishments along the way. Express any new skills that you learned while completing this unique project.

      Rachelle's Answer #1

      "I recently completed a campaign for a non-profit organization. This project was a unique challenge because the client was incredibly open to fresh marketing ideas, but they had a tight budget. We focused on social sharing to gain organic momentum without the use of paid ads. We also engaged micro-influencers targeted by their audience and reach. I loved this particular project because it caused me to elevate my creativity without leaning on extensive paid efforts."

      Rachelle's Answer #2

      "While attending university, I worked on a group project for a local art house that supported a lot of our school's exceptional art students. We created a campaign to bridge the gap between students and the more established and affluent crowd in our city. My responsibilities included designing the Instagram grid, creating unique hashtags for the event, and finding local partners to spread the word about the project. I learned a great deal about the importance of team collaboration and leveraging community for marketing events."

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  15. 15.

    What mediums do you have the most experience using in your marketing campaigns?

      The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!

      Some mediums that you could mention:

      - Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.

      - Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.

      - Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.

      Rachelle's Answer #1

      "The bulk of my experience is in B2C field marketing efforts. When you mentioned in your job posting that you were looking for someone experienced in developing street teams, I knew I had to apply. I have performed this type of marketing for many F&B companies include street teams for Excel gum and Red Bull."

      Rachelle's Answer #2

      "I just completed my degree in Marketing with a focus on online marketing efforts including Google Ads, SEO, SEM, and all social media outlets. I would say that I am an intermediate level in most areas, with social media being my true expertise. I see that you are looking for someone who can create amazing social media campaigns which I am very confident that I can do!"

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  16. 16.

    Tell me about the best metrics you've achieved from a marketing campaign.

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  17. 17.

    Being able to think creatively is important to us. If you had a very small budget to work with, what marketing technique would you use first?

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  18. 18.

    What steps do you take to ensure marketing communications are consistent across all channels?

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  19. 19.

    Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?

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  20. 20.

    How do you demonstrate sensitivity to others?

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  21. 21.

    When change occurs in the workplace, it can create new challenges. Do you see these as inconvenient problems, or opportunities to learn?

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  22. 22.

    Do you enjoy networking? Why is networking important to you as a marketer?

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  23. 23.

    Are you comfortable giving presentations? What was the most challenging presentation you have been a part of?

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  24. 24.

    Once implementing a new marketing strategy, how do you measure the results?

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  25. 25.

    Who are our competitors? What products do they have that compete with ours?

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  26. 26.

    What are the top performing products at our company?

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  27. 27.

    Which of our products or brands do you believe have the most marketing potential?

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  28. 28.

    What makes an effective marketing team, in your opinion?

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  29. 29.

    What makes an effective marketing campaign, in your opinion?

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  30. 30.

    What do you consider to be the most effective marketing campaign, you have seen?

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