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Marketing Interview

20 Questions and Answers Written by Rachelle Enns

Updated on August 17th, 2018 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 20
What was your least effective marketing campaign? What went wrong?
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How to Answer
The interviewer would like further details on a project that went sideways. This interview question is not to see what you do wrong, but more to see how you react to situations when they do not go your way. Give an overview of the situation but be sure to focus your answer more on what you did to correct the case, and how you reacted. Also, be sure to express what you learned from the situation.

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Question 2 of 20
What type of marketing are you most passionate about?
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How to Answer
If you had to pick one type of marketing to focus on for the rest of your career, what would that be? The interviewer would like to know more about the core of your passion when it comes to marketing. The way you answer this will help the interviewer to determine if you are a fit for the future direction of this company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

Question 3 of 20
We have a new product coming out in three months. What would you do to launch it?
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How to Answer
As a marketer, coming to an interview with a clear strategy for a specific product launch should be a trick that you have, in your back pocket, ready to pull out at any minute. A great marketer knows that you have to show, versus tell, and this is what will set you apart. Take the product in question and walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the end client or consumer.

Question 4 of 20
What was your greatest ROI marketing campaign?
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How to Answer
The interviewer wants to know that you are more than a creative mind, but that you also understand the importance of a campaign's performance, and return. These days, marketers are expected to know how to drive sales. Discuss one of your most successful campaigns, and be sure to give some numbers and results that will impress. Most marketing agencies will collect data for their client but will usually not guarantee any specific Return on Investment. ROI can be figured out by taking the gross profit minus the marketing investment.

Things to consider when discussing the ROI of a campaign:

- What was the traffic increase to the clients' website?
- What was the cost per lead?
- What is the value of the average customer?
- What is the traffic-to-lead ratio or lead-to-customer ratio?
- What was the organic search traffic rate?
- What percentage of traffic came from social media channels?
- What were the bounce rates from mobile devices?

Question 5 of 20
What mediums do you have the most experience using in your marketing campaigns?
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How to Answer
The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!

Some mediums that you could mention:

- Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.

- Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.

- Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.

Questions 6 through 20
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Writers for Marketing Answers and Questions

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
First written on: 03/20/2014
Last modified on: 08/17/2018

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