Question 1 of 30
How to Answer
Entry Level Example
The interviewer wants to know, if you had to pick one area of marketing to focus on for the rest of your career, what you would choose. The way you respond will show the interviewer more about your core passions. Your response will also help the interviewer to determine if you are a fit for the future direction and vision of the hiring company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.
"There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales. I appreciate that your company is so highly focused on your copy across all marketing platforms. Your ads are clever and I am eager to grow my copywriting skills alongside your talented team."
"At the moment, I am studying social media marketing and have found a deep passion for it. Understanding social media trends one thing, but these platforms are ever-changing, which is a challenge that I enjoy most. To compliment my interest in social media marketing I have also been studying influencer marketing. It's remarkable the impact a micro-influencer can have and this technique is often very affordable for emerging brands and start-ups."
"I have seen marketing evolve a great deal over the years and will say that my passions have continued to shift and evolve as new techniques and approaches arise in the industry. Right now, my biggest passion has been in performance-based marketing, specifically affiliate marketing. It's fascinating how companies can benefit from affiliate marketing while maintaining a mutually beneficial result with the other party. I have done a deep-dive into this type of performance-based marketing for the past 8 months and I look forward to using this knowledge to benefit your team."