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Marketing Interview Questions

198 Questions and Answers by
Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 198

What was your least effective marketing campaign? What went wrong?

All 198 Marketing Interview Questions

  1. Marketing Interview Questions

    1.

    What was your least effective marketing campaign? What went wrong?

  2. 2.

    Marketing is an expansive term. What area of marketing are you most passionate about?

  3. 3.

    We have a new product coming out in three months. What would you do to ensure a successful launch?

  4. 4.

    What mediums do you have the most experience using in your marketing campaigns?

  5. 5.

    Tell me about the best metrics you've achieved from a marketing campaign.

  6. 6.

    What is the most creative marketing campaign or project you completed? What made it unique?

  7. 7.

    What do you consider to be the most effective marketing campaign, you have seen?

  8. 8.

    What makes an effective marketing campaign, in your opinion?

  9. 9.

    Why did you choose a career in Marketing?

  10. 10.

    What makes an effective marketing team, in your opinion?

  11. 11.

    Which of our products or brands do you believe have the most marketing potential?

  12. 12.

    What are the top performing products at our company?

  13. 13.

    Who are our competitors? What products do they have that compete with ours?

  14. 14.

    Have you researched our competitors marketing campaigns? If so, what were your most significant findings?

  15. 15.

    How have you improved your company's website conversion rates?

  16. 16.

    Once implementing a new marketing strategy, how do you measure the results?

  17. 17.

    What are your favorite ways of measuring website performance? Such as conversions, leads, etc.

  18. 18.

    Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

  19. 19.

    Are you comfortable giving presentations? What was the most challenging presentation you have been a part of?

  20. 20.

    Do you enjoy networking? Why is networking important to you as a marketer?

  21. 21.

    We value continued education. If you could choose any marketing related course to attend, what would you choose?

  22. 22.

    Being able to think creatively is important to us. If you had a very small budget to work with, what marketing technique would you use first?

  23. 23.

    We have a culture of collaboration and high energy. Describe your workplace personality in 3 words.

  24. 24.

    We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

  25. 25.

    What steps do you take to ensure marketing communications are consistent across all channels?

  26. 26.

    Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?

  27. 27.

    Discuss any experience you have dealing with the media as part of a marketing project or campaign.

  28. 28.

    How do you demonstrate sensitivity to others?

  29. 29.

    How do you show your co-workers the importance of communication in the workplace?

  30. 30.

    When change occurs in the workplace, it can create new challenges. Do you see these as inconvenient problems, or opportunities to learn?

  31. Online Marketing Interview Questions

    31.

    How is online marketing different from traditional marketing?

  32. 32.

    In what areas of online marketing are you most knowledgeable?

  33. 33.

    Why did you choose to work in the field of online marketing?

  34. 34.

    In your opinion, what is the difference between content marketing and content strategy?

  35. 35.

    Imagine that you start this job tomorrow. What are the first three things you will do?

  36. 36.

    Discuss a time when your team disagreed with you. How did you deal with this?

  37. 37.

    Tell me about yourself and your experience in online marketing.

  38. 38.

    What online marketing platforms and software do you have experience using?

  39. 39.

    Do you have experience working with outside agencies, freelancers, subcontractors, clients, and in-house staff?

  40. 40.

    Are you familiar with the following acronyms? CPC, PPC, CTR.

  41. 41.

    What big trends have you noticed in the online marketing world?

  42. 42.

    Can you tell me about the most successful campaign you've run thus far?

  43. 43.

    Tell me about a campaign you ran that wasn't successful.

  44. 44.

    If we gave you a monthly budget of $50,000, how would you allocate it?

  45. 45.

    What is SEO, and how will you utilize it in your online marketing strategy for our company?

  46. 46.

    Do you use Google Analytics in your current role?

  47. 47.

    Tell me about your experiences with content marketing and content strategy.

  48. 48.

    What process or method do you use to define KPIs?

  49. 49.

    How do you communicate successfully with clients, stakeholders, and your team?

  50. 50.

    Do you have any other skills or passions that are relevant to this role?

  51. 51.

    Tell me what you know about the sales funnel.

  52. 52.

    What is the difference between inbound and outbound marketing?

  53. 53.

    How would you optimize the conversion rates for a PPC campaign that wasn't performing well?

  54. 54.

    Why did you apply specifically for this role?

  55. 55.

    Why do you think that online marketing will be more beneficial for our company versus traditional marketing?

  56. 56.

    What strategy would you employ to improve our business with online marketing?

  57. 57.

    What method or strategy do you generally employ when it comes to SEO?

  58. 58.

    In the past, how have you collected customer feedback?

  59. 59.

    What kind of team environment do you thrive in?

  60. 60.

    What is your experience with marketing automation?

  61. Growth Marketing Interview Questions

    61.

    Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?

  62. 62.

    Do you ever come up with your own marketing or experiment ideas?

  63. 63.

    If we hired you, what's the first thing you would do to improve our SEO ranking?

  64. 64.

    What would you say are your strengths as a growth marketer?

  65. 65.

    Tell me what you know about the pirate funnel.

  66. 66.

    How do you generate and prioritize your ideas?

  67. 67.

    How do you handle failure?

  68. 68.

    How do you determine how users interact with a website?

  69. 69.

    Are you familiar with running A/B and multivariate tests to optimize webpages?

  70. 70.

    What kind of experience do you have using Excel, Google Sheets, and SQL?

  71. 71.

    How experienced are you in using Google Analytics?

  72. 72.

    Tell me about your familiarity with Google Data Studio.

  73. 73.

    Tell me about your experience running Google Ads campaigns.

  74. 74.

    How do you encourage a customer to buy a product or service for the first time?

  75. 75.

    Have you ever built a presence on social media before?

  76. 76.

    Tell me what kind of growth framework you use.

  77. 77.

    What competitor analysis programs do you use?

  78. 78.

    Where do you see yourself in five years?

  79. 79.

    How do you use marketing automation to help convert leads?

  80. 80.

    What growth marketers and/or blogs do you follow?

  81. 81.

    What is one of your weaknesses?

  82. 82.

    What's your favorite growth hack?

  83. 83.

    Explain how you would build our email list.

  84. 84.

    How would you leverage an amazing customer testimonial?

  85. 85.

    What are some low-cost marketing techniques you might use to reach potential customers?

  86. 86.

    What is the most surprising thing you have learned from an A/B landing page test?

  87. 87.

    How do you understand the behavior of your target customers?

  88. 88.

    How do you define growth marketing or, as it's sometimes called, growth hacking?

  89. Web Marketing Specialist Interview Questions

    89.

    What experience do you have creating and managing company blogs?

  90. 90.

    Describe an email marketing campaign you planned and executed that had a significant impact on sales and/or lead generation.

  91. 91.

    Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked for and why?

  92. 92.

    Do you have experience with Google Analytics? If so, what measures do you capture with this tool?

  93. 93.

    Which online channels have you found to be the valuable in terms of ROI of web marketing dollars? If necessary, talk about how it may have been different for each of the industries in which you've worked.

  94. 94.

    An understanding of web page design is important knowledge for Web Specialists to have. What experience do you have with HTML and CSS? What web page design tools do you have experience using?

  95. 95.

    What email marketing platforms do you have experience with? If you have experience with more than one, which do you find provides the most value?

  96. 96.

    Which marketing automation platforms do you have experience with? Which do you find provides the most value to the business?

  97. 97.

    Describe your experience with content marketing.

  98. 98.

    What data sources have you used to aid you in creating web marketing strategy?

  99. 99.

    How are your writing and editing skills? Describe your process.

  100. 100.

    How would you approach a new product that we might offer? What would be the first step you would take?

  101. 101.

    Let's say that a client has done everything according to plan, but they're still unable to obtain new customers. What do you do?

  102. 102.

    In your opinion, what has been our company's most successful marketing campaign?

  103. 103.

    What would you say are the current trends in social media? What do you think the future of social media will look like?

  104. 104.

    What is a Google Quality Score, and why is it important?

  105. 105.

    If you had to rate our current online marketing presence on a scale from 1 to 10, what score would you give us and why?

  106. 106.

    As a consumer, tell us about a campaign that effectively pulled you in and resulted in a sale.

  107. 107.

    How do you stay organized when working on multiple projects and campaigns?

  108. 108.

    In what areas of web-based marketing are you most knowledgeable?

  109. 109.

    How do you communicate successfully with clients, stakeholders, and your team?

  110. 110.

    In your opinion, what is the difference between content marketing and content strategy?

  111. 111.

    How would you optimize the conversion rates for a PPC campaign that wasn't performing well?

  112. 112.

    What method or strategy do you generally employ when it comes to SEO?

  113. 113.

    Tell me what you know about the sales funnel.

  114. Social Media Marketer Interview Questions

    114.

    Have you worked in customer service before?

  115. 115.

    Have you worked with Pay Per Click marketing before?

  116. 116.

    What’s your experience in content/copywriting?

  117. 117.

    Which social media platforms are you personally active on?

  118. 118.

    Have you used scheduling applications like HootSuite or TweetDeck?

  119. 119.

    Have you built a content calendar before?

  120. 120.

    Have you worked in sales before?

  121. 121.

    What’s your background in analytics or statistics?

  122. 122.

    How do you organize upcoming content?

  123. 123.

    How far in advance do you typically plan and create content on social media?

  124. 124.

    Are you a designer/photographer?

  125. 125.

    Have you done video editing/production before?

  126. 126.

    What’s your background with SEO?

  127. 127.

    How have you encouraged community participation in a discussion in the past?

  128. 128.

    Do you present yourself professionally, but with personality, across a keyboard?

  129. 129.

    How would you handle a heated discussion between two customers on social media?

  130. 130.

    What’s the best way to get noticed by influencers?

  131. 131.

    Describe some differences between Facebook, Twitter, LinkedIn, and Instagram.

  132. 132.

    What would be the best ad unit to promote a collection of related products on Facebook?

  133. 133.

    Describe your process for performing a competitive analysis on social media.

  134. 134.

    Which tools or platforms do you use in social media marketing?

  135. 135.

    What performance indicators should we watch to indicate an ROI on social media?

  136. 136.

    How would you take advantage of a news story related to our brand?

  137. 137.

    Could you give an example of a post on Facebook that, while it might be very effective, might be against the Terms of Service?

  138. 138.

    Do you have any questions for me?

  139. Marketing Assistant Interview Questions

    139.

    Are you proficient in Excel?

  140. 140.

    Are you proficient in PowerPoint/Keynote?

  141. 141.

    Are you a proficient business writer for memos and reports?

  142. 142.

    Do you have a preferred electronic filing and organization system?

  143. 143.

    Have you ever organized trade shows?

  144. 144.

    How fast and accurately can you type?

  145. 145.

    Do you speak any other languages?

  146. 146.

    How do you stay on top of deadlines?

  147. 147.

    Do you have any creative skills, such as copywriting or graphic design?

  148. 148.

    Can you tell me about a time when you missed a deadline? How did you handle it?

  149. 149.

    Do you have experience collaborating with print or publishing services?

  150. 150.

    What marketing channels have you worked with?

  151. 151.

    As our Marketing Assistant you will be responsible for social media engagement. How would you describe your customer engagement skills?

  152. 152.

    Our Marketing Assistant will support the Marketing team with various technical tasks. Describe the technical tasks you are comfortable performing.

  153. 153.

    Do you have any experience running and managing Google Ads or other PPC advertising?

  154. 154.

    Our environment is fast-paced. How do you capture the attention of a busy co-worker or leader when a project point needs their eyes?

  155. 155.

    Do you have experience presenting to groups?

  156. 156.

    Have you ever taken on accounting or budgeting responsibilities?

  157. 157.

    Have you ever conducted market research or executed customer surveys?

  158. 158.

    Our Marketing Assistant will be responsible for collecting fresh visuals for our social media platforms. Tell me about your photography and photo editing experience.

  159. 159.

    Do you have knowledge of SEO (Search Engine Optimization)?

  160. 160.

    Have you worked with web analytics reporting dashboards in your previous roles?

  161. 161.

    What type of graphs/charts would you use to show traffic growth over time?

  162. 162.

    Do you have any questions for me?

  163. 163.

    Marketing is an expansive term. What area of marketing are you most passionate about?

  164. 164.

    Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

  165. 165.

    Who are our competitors? What products do they have that compete with ours?

  166. 166.

    We value continued education. If you could choose any marketing related course to attend, what would you choose?

  167. 167.

    We have a culture of collaboration and high energy. Describe your workplace personality in 3 words.

  168. 168.

    What are the top performing products at our company?

  169. Marketing Communications Manager Interview Questions

    169.

    As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?

  170. 170.

    When conducting market research surveys, what type of data do you believe is most important to collect?

  171. 171.

    Discuss any experience you have dealing with the media as a Marketing Communications Manager.

  172. 172.

    As a manager, what is your greatest weakness?

  173. 173.

    What is your favorite tool or resource for monitoring the competitive landscape?

  174. 174.

    Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?

  175. 175.

    Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?

  176. 176.

    Describe your most creative marketing communication piece. Talk about how you put the project into motion.

  177. 177.

    What tools do you rely on the most to ensure highly targeted projects?

  178. 178.

    Have you ever worked with an external agency for creative or copy? If so, what were some of the challenges, and benefits?

  179. 179.

    As a Marketing Communications Manager, when do your analytical skills most often come into play?

  180. 180.

    Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?

  181. 181.

    Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?

  182. 182.

    Do you have experience with public relations? If so, describe some communications projects you have worked on with a public relations objective.

  183. 183.

    What steps do you take to ensure all marketing communications are consistent across all channels?

  184. 184.

    If you were hired as our new Marketing Communications Manager today, what would you accomplish first?

  185. 185.

    What is the riskiest career decision you have ever made?

  186. 186.

    Tell me about a career related goal that you set and did not reach. How did you react?

  187. 187.

    Why do you want this job?

  188. 188.

    Tell me about your experiences giving presentations in front of large groups.

  189. 189.

    What skills did you learn in your most recent position that will help you in this new role?

  190. 190.

    Would you consider yourself a creative person?

  191. 191.

    How would your co-workers describe your attention to detail?

  192. 192.

    What is your philosophy towards work?

  193. 193.

    As our new Marketing Communications Manager, how would you earn the trust of your new team?

  194. 194.

    Tell me about your leadership qualities.

  195. 195.

    As a manager, how do you evaluate success among your team members?

  196. 196.

    Can you talk to me about your GPA during undergraduate/graduate school?

  197. 197.

    As a Marketing Communications Manager, how have you built successful teams in the past?

  198. 198.

    Do you feel that you are currently paid what you are worth?

Position Summary

Marketing is an all-encompassing term describing the actions a company or brand takes to promote their products or services. Seth Godin, marketing guru, explains marketing as, 'If you need to persuade someone to take action, you're doing marketing.'

A marketer will create, conceptualize, and execute strategies meant to help a company reach particular goals. These goals might include:

- Increasing sales.
- Growing a social media following.
- Crafting a better brand image.

What is the difference between an In-House Marketer and an Agency Marketer?

In-House Marketers work inside of a company's marketing department. Their work has a broad scope, and the focus is on bringing the company's marketing plan to life across a range of platforms.

Agency Marketers are outsourced by companies looking for specific expertise that reaches outside of their in-house marketing team. For instance, a marketing agency may offer supplementary solutions for influencer marketing solutions when an in-house marketing team takes on a more general focus on outbound and inbound marketing efforts.

What are an In-House Marketer's responsibilities?

  • Listening to the likes, dislikes, and needs of their company's customers.
  • Conceptualizing brand voice, tone, and other aspects of your company's brand kit.
  • Defining your company's greatest needs and creating marketing strategies to meet those needs.
  • Monitoring your company's competition and crafting marketing efforts that compete.
  • Remaining on top of marketing trends, tools, and techniques.
  • Creating marketing efforts that deliver company goals such as increased revenue.
  • Minding ROI (Return on Investment) for every marketing action.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Social listening, such as acknowledging customer messages on social media and engaging in meaningful online conversations.
  • Collaborating with any Agency Marketers or outside specialists your company engages.

What are an Agency Marketer's responsibilities?

  • Providing outside marketing expertise to their clients.
  • Helping companies identify and perfect their brand messaging.
  • Implementing marketing strategies according to their clients' needs.
  • Offering fresh ideas, perspectives, and strategies based on their specific expertise.
  • Learning to the likes, dislikes, and desires of their clients' customers.
  • Monitoring their clients' competition and developing competitive marketing efforts.
  • Remaining on top of marketing trends, tools, and strategies.
  • Minding ROI (Return on Investment) for every marketing action taken on behalf of their client.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Collaborating with their clients' In-House Marketers and Marketing Managers.

Marketing specializations to explore:

1) Growth Marketing: Takes marketing trends and digs deeper into data, insights, and optimization efforts to achieve a specific growth-focused goal.

2) Influencer Marketing: Focused on endorsements of products or services by people seen as experts or influential in their field.

3) Content Marketing: Specially zoned in on marketing efforts that require the creation and publishing of written or visual content. Video Marketing is a fast-growing subset of Content Marketing.

4) Marketing Research: Highly analytical specialty focused on research, data gathering, and data analysis. Marketing strategies are tweaked, and challenges are overcome based on marketing research findings.

How do I become a marketer?

- A marketing professional should understand a broad range of topics like social media, Google analytics, SEO (Search Engine Optimization, keyword research, conversion optimization, A/B testing, and more.

- Many successful marketers are self-taught. There are plenty of online courses that aspiring marketers can take to build their skills and knowledge.

- If the hiring company requires formal post-secondary education, most organizations will look for a diploma or degree in Marketing, Digital Media, or even Computer Science. As a Marketing Director or VP of Marketing, you may need to hold higher education, such as an MBA.

Interview Process

When being assessed for a marketing position, you can expect a thorough and detailed interview process. After you apply, the interview process may include:

- A brief pre-screen phone call.
- An in-depth first interview.
- An in-depth second interview.
- Subsequent interviews. A marketing position may require your participation in multiple job interviews and even a presentation of your work in the form of a portfolio or on-site skills testing.

Once you reach the final interview stage, the hiring company will contact your employment references. They may also conduct pre-employment background checks and other steps such as education verification. The last stage of the process is the job offer and negotiation stage.

An aspiring marketing professional should expect to answer technical interview questions highlighting their depth of experience in various platforms and industry tools.

They should also be prepared to demonstrate an exceptional understanding of current marketing trends, with examples of past work in each area.

The interviewer will also look for a marketer's ability to understand and translate KPIs such as Return on Ad Spend (ROAS), Cost-Per-Click (CPC), Click-Through-Rates (CTR), Conversion Rate Optimization (CRO), and more.

What should I wear for my interview?

The right attire will depend entirely on the nature of the hiring company. If your interview is with a start-up marketing agency, you will likely encounter a more relaxed dress code. However, if you applied to an in-house marketing role with a major organization, dress code expectations might be more formal.

If you are not sure what to wear to your marketing interview, check out the hiring company's website or LinkedIn profiles of current employees for visual clues.

What is the career path of a marketing professional?

The world of marketing offers an incredible range of opportunities. Typically, a marketer will follow a staged career path based on education, knowledge, and years of experience.

Entry-level roles such as:

- Marketing Coordinator
- Social Media Coordinator
- Marketing Project Coordinator
- Marketing Specialist

Mid-level roles such as:

- Marketing Manager
- Social Media Manager
- Brand Manager
- Community Manager

High-level roles such as:

- Director of Marketing
- Director of Media
- Inbound Marketing Director
- Social Media Marketing Director

Executive-level roles such as:

- VP of Marketing
- VP of Public Relations
- VP of Brand Development
- Chief Marketing Officer (CMO)

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