MockQuestions

Marketing Mock Interview

To help you prepare for your Marketing interview, here are 30 interview questions and answer examples.

Marketing was written by and updated on February 10th, 2021. Learn more here.

Question 1 of 30

Tell me about the best metrics you've achieved from a marketing campaign.

How to Answer

The interviewer wants to know that you are more than a creative mind and understand the importance of a campaign's performance. Marketers are expected to know how to perform specific marketing tasks while carefully tracking their work metrics.

Discuss one of your most successful marketing campaigns, and provide the interviewer with specific numbers and results that you found impressive. It's important to note that most marketing agencies will collect data for their client but will usually not guarantee any specific ROI.

Things to consider when discussing the metrics of a campaign:

- What was the traffic increase to the clients' website?
- What was the cost per lead?
- What is the average customer value?
- What is the traffic-to-lead ratio or lead-to-customer ratio?
- What was the organic search traffic rate?
- What percentage of traffic came from social media channels?
- What were the bounce rates from mobile devices?

Written by Rachelle Enns on February 10th, 2021

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List of 30 Marketing Interview Questions & Answers

  • Accomplishment

    1.

    Tell me about the best metrics you've achieved from a marketing campaign.

      How to Answer

      The interviewer wants to know that you are more than a creative mind and understand the importance of a campaign's performance. Marketers are expected to know how to perform specific marketing tasks while carefully tracking their work metrics.

      Discuss one of your most successful marketing campaigns, and provide the interviewer with specific numbers and results that you found impressive. It's important to note that most marketing agencies will collect data for their client but will usually not guarantee any specific ROI.

      Things to consider when discussing the metrics of a campaign:

      - What was the traffic increase to the clients' website?
      - What was the cost per lead?
      - What is the average customer value?
      - What is the traffic-to-lead ratio or lead-to-customer ratio?
      - What was the organic search traffic rate?
      - What percentage of traffic came from social media channels?
      - What were the bounce rates from mobile devices?

      Written by Rachelle Enns on February 10th, 2021

      1st Answer Example

      "The greatest metrics I have seen recently was on a makeup brush campaign that we did for a company targeting Instagram users. We created ads that led to a sales page. We had to keep mobile bounce rates top of mind since all Instagram users seeing ads are mobile. We achieved a bounce rate of 26%, which was great compared to our clients' previous 70% bounce rate. I believe we were successful because we created clearer call-to-actions and streamlined the checkout."

      Written by Rachelle Enns on February 10th, 2021

      Entry Level

      "When I was working on a case in university, we partnered with a local floral business that was struggling. The project was to makeover their website, track any increase in traffic, and find the bulk of their traffic source. We worked on the website and then created a Facebook and Instagram account for the business, with a lead and sales funnel to the website. Our group earned accolades for the top-performing project of the entire class. We increased traffic to the florists' website by X%, which increased the sales by X%."

      Written by Rachelle Enns on February 10th, 2021

      Experienced

      "My most successful marketing campaign was for a shoe store that wanted to increase the value of their average customer. At the time, their average customer value was under $100, and they wanted to be aggressive, reaching nearly double that in under one year. My team worked on a variety of approaches, including paid social media campaigns. We also took advantage of their extensive email list by adding segmentation and creating an email funnel. After 90 days, we were able to increase their customer value to just under $140, and it continues to climb. I have no doubt they will reach their goal well before the end of the year."

      Written by Rachelle Enns on February 10th, 2021

  • Career Goals

    2.

    Marketing is an expansive term. What area of marketing are you most passionate about?

      How to Answer

      The interviewer wants to know, if you had to pick one area of marketing to focus on for the rest of your career, what you would choose. The way you respond will show the interviewer more about your core passions. Your response will also help the interviewer to determine if you are a fit for the future direction and vision of the hiring company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

      Written by Rachelle Enns on February 10th, 2021

      1st Answer Example

      "There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales. I appreciate that your company is so highly focused on your copy across all marketing platforms. Your ads are clever and I am eager to grow my copywriting skills alongside your talented team."

      Written by Rachelle Enns on February 10th, 2021

      Entry Level

      "At the moment, I am studying social media marketing and have found a deep passion for it. Understanding social media trends one thing, but these platforms are ever-changing, which is a challenge that I enjoy most. To compliment my interest in social media marketing I have also been studying influencer marketing. It's remarkable the impact a micro-influencer can have and this technique is often very affordable for emerging brands and start-ups."

      Written by Rachelle Enns on February 10th, 2021

      Experienced

      "I have seen marketing evolve a great deal over the years and will say that my passions have continued to shift and evolve as new techniques and approaches arise in the industry. Right now, my biggest passion has been in performance-based marketing, specifically affiliate marketing. It's fascinating how companies can benefit from affiliate marketing while maintaining a mutually beneficial result with the other party. I have done a deep-dive into this type of performance-based marketing for the past 8 months and I look forward to using this knowledge to benefit your team."

      Written by Rachelle Enns on February 10th, 2021

  • Career Goals

    3.

    We value continued education. If you could choose any marketing related course to attend, what would you choose?

      How to Answer

      Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a marketing topic you would love to learn more about. Be sure to keep your answer relative to the job for which you are interviewing.

      Written by Rachelle Enns on February 10th, 2021

      1st Answer Example

      "I love the idea of expanding my knowledge every chance I get. I have had my eye on a course from the University of California called Transmedia Marketing Through Storytelling. This is the first action I would take. Next, I would learn more about SEO. Both of these topics run deep and continue to change, which is a challenge that excites me."

      Written by Rachelle Enns on February 10th, 2021

  • Career Goals

    4.

    Why did you choose a career in Marketing?

      How to Answer

      The interviewer would like to know what initially drew you to a career in marketing. Perhaps you have a significant interest in consumer behavior, or maybe you have a strong penchant for marketing research or growth hacking. Whatever your response, show the interviewer where your strengths land. Give an honest answer that showcases your passions. Be sure to avoid cliche responses such as, 'I have wanted to work in marketing since I was a small child.'

      Written by Rachelle Enns on February 10th, 2021

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  • Communication

    5.

    How do you show your co-workers the importance of communication in the workplace?

      How to Answer

      The interviewer wants to see that you lead by example when it comes to communication in the workplace. Communication breakdown in a business setting can have a dire impact on a company's productivity and profitability. This is why it is essential, as a leader, to understand that 'telling' and 'showing' are two very different things when it comes to proper workplace communication. Give examples of how you put dialogue into action in the workplace.

      Written by Rachelle Enns on February 10th, 2021

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  • Communication

    6.

    Do you enjoy networking? Why is networking important to you as a marketer?

      How to Answer

      Networking, sales, marketing, oh my! As a talented marketer, you know the importance of having a secure network to rely on for new clients, helpful resources, deals you can pass onto your clients, and more. Briefly discuss with the interviewer how well networked you are in your industry, and what you do to remain relevant in the marketing space. If you attend related events, conferences, or are part of any associations or masterminds; be sure to mention this involvement. If you are new to your career you can discuss the ways you plan to network and build a strong foundation as you enter this profession.

      Written by Rachelle Enns on February 10th, 2021

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  • Compatibility

    7.

    We have a culture of collaboration and high energy. Describe your workplace personality in 3 words.

      How to Answer

      The interviewer wants you to describe your personality to ensure that you will be a positive and beneficial addition to their team. If you aren't sure how to express your personality, start by writing down some descriptor words that people have said about you in the past. These personality descriptors could come from co-workers, your leaders, or even your classmates.

      Next, visit the company website, read their job posting, and see if you can uncover a few descriptive words that the company seems to repeat. Incorporate those particular descriptors if they apply to you. Remember - your answer needs to be honest and genuine so only use this approach if it truly resonates with who you are. Avoid giving generic, run-of-the-mill answers like 'team-player' or 'hard-working.'

      Written by Rachelle Enns on February 10th, 2021

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  • Competency

    8.

    We seek to hire those who can think on their feet. Choose a popular brand and tell me one thing you would do to improve its branding.

      How to Answer

      The interviewer wants to see evidence that you keep up-to-date on current branding trends. The more you know, the most evident it is that you have a genuine interest in marketing. To an interviewer, a robust answer to this type of question is assurance that you are dedicated to your career and industry. Briefly discuss a well-known brand. You will want to avoid speaking negatively about or bashing many aspects of the brand. For a balanced and professional approach, share your opinion on one particular marketing aspect this brand could improve on and how you believe they could improve this one aspect.

      Written by Rachelle Enns on February 10th, 2021

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  • Competency

    9.

    What makes an effective marketing team, in your opinion?

      How to Answer

      The interviewer wants to see that you are aware of the factors that make a great marketing team. Perhaps you believe it's teamwork or a diverse range of skills and abilities. There are many ways for a marketing team to work effectively and succeed. If you have been part of a talented marketing team, take the time to explain to the interviewer what made your experience so enjoyable and what made the team effective, as a whole.

      Written by Rachelle Enns on February 10th, 2021

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  • Competency

    10.

    Are you comfortable giving presentations? What was the most challenging presentation you have been a part of?

      How to Answer

      The interviewer wants to see that you are comfortable with public speaking and giving presentations. Depending on your marketing expertise and level of experience you may be presenting ideas to company executives, your team, clients, or other stakeholders.

      Discuss your confidence level when making presentations and how you have built this confidence. Talk about any formal training you have in public speaking, if applicable. If you have delivered a challenging presentations recently, this question is a great opportunity to give a brief story-based example. Discuss what made the presentation challenging and how ensured that your ideas were well-received.

      Written by Rachelle Enns on February 10th, 2021

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  • Creative Thinking

    11.

    What do you consider to be the most effective marketing campaign, you have seen?

      How to Answer

      The interviewer wants to know the type of campaigns that catch your eye and the marketing style that speaks the loudest to you. The way you respond will also show the interviewer how closely you keep up-to-date on marketing trends. If there is a marketing campaign from this agency or company that you have a keen interest in, this question is a great time to express your interest and ask insightful questions.

      Written by Rachelle Enns on February 10th, 2021

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  • Creative Thinking

    12.

    Being able to think creatively is important to us. If you had a very small budget to work with, what marketing technique would you use first?

      How to Answer

      Marketing efforts can be much more comfortable when you are working with a large budget. For that reason, the interviewer wants to know what you are made of when a marketing budget is tight. Discuss some of your favorite marketing methods on a small budget. Show that you can be creative and inventive with financial resources when working with a budget-minded client.

      Written by Rachelle Enns on February 10th, 2021

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  • Creative Thinking

    13.

    We have a new product coming out in three months. What would you do to ensure a successful launch?

      How to Answer

      As a marketer, you should always be prepared to attend your interview with a clear strategy for a specific product or service launch. A great marketer knows that you have to show your skill vs. only tell others that you have the chops to make it in this fast-moving career. Take your time studying the hiring company and any products or services they have recently launched, are testing, or are teasing. Walk the interviewer through your strategy for ensuring its features and benefits become 100% irresistible to the target audience.

      Written by Rachelle Enns on February 10th, 2021

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  • Creative Thinking

    14.

    What is the most creative marketing campaign or project you completed? What made it unique?

      How to Answer

      The interviewer wants to know more about your creative portfolio, and they also want to hear the passion in your voice regarding some of your favorite projects. Walk the interviewer through a project that you are most proud of, highlighting the efforts you put in and any big wins and proud accomplishments along the way. Express any new skills that you learned while completing this unique project.

      Written by Rachelle Enns on February 10th, 2021

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  • Diligence

    15.

    What steps do you take to ensure marketing communications are consistent across all channels?

      How to Answer

      To build an integrated marketing communications strategy, you must ensure that your content writing, advertising, promotions, and social media posts tell a cohesive message. The interviewer wants to know what steps you take to ensure that all communication conveys the same message in your marketing efforts. Discuss your process, assuring the hiring authority that you understand the importance of consistent messaging across all channels and platforms.

      Written by Rachelle Enns on February 10th, 2021

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  • Diligence

    16.

    What are your favorite ways of measuring website performance? Such as conversions, leads, etc.

      How to Answer

      There are many ways that a marketer can measure website performance, and there is a massive range of tools available to help you view and analyze a variety of web metrics. Mention to the interviewer which methods you prefer when it comes to measuring website performance. If particular tools or techniques show up in the company job description, be sure to refer to those and talk about your level of expertise with each.

      Written by Rachelle Enns on February 10th, 2021

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  • Diligence

    17.

    Once implementing a new marketing strategy, how do you measure the results?

      How to Answer

      The interviewer would like to know more about your experience and willingness regarding tracking metrics, KPIs, looking at ROI, and accurately reporting your findings. The more organized your thoughts are when answering this question, the more impressed the interviewer will be with your answer. Give a clear, concise explanation of exactly how you measure the successes of your marketing efforts.

      Written by Rachelle Enns on February 10th, 2021

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  • Diligence

    18.

    What makes an effective marketing campaign, in your opinion?

      How to Answer

      The interviewer is testing your overall marketing knowledge. When you answer this question, focus your response on marketing elements and approaches you know the hiring company would utilize. You can also drop a teaser to the interviewer by describing a hot trend that you know well, if applicable.

      An effective marketing campaign requires a solid foundation, and a strong focus on metrics. You could discuss that it's important to hash out the theme of your campaign before committing to any ideas. Perhaps you believe that an effective marketing campaign begins with setting clear goals. Or, maybe you believe that identifying the core audience is the most important first step to an effective marketing campaign. Many marketers will create an avatar of their ideal client and speak directly to that avatar when forming an effective campaign. Alternatively, you may believe that working with a team of people who possess a wide variety of skills and knowledge is the key to an effective marketing campaign. A campaign will not be diverse if everyone thinks the same, after all!

      Written by Rachelle Enns on February 10th, 2021

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  • Direct

    19.

    Have you researched our competitors marketing campaigns? If so, what were your most significant findings?

      How to Answer

      The interviewer wants to better understand the work you have done to compare their company offering with that of their competitors. As you prepare for your interview, take notice of the most prominent differences and the most substantial similarities between marketing approaches. Discuss with the interviewer what you have seen when it comes to their competitor's campaigns vs. that of the hiring company.

      Written by Rachelle Enns on February 10th, 2021

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  • Direct

    20.

    Who are our competitors? What products do they have that compete with ours?

      How to Answer

      Researching the company before your interview is a crucial step. Discussing best selling products, company growth, news or public accolades, as well as competitors, are all excellent places for you to start your research. Make a pros and cons list of competitor products and be prepared to discuss areas where you think competition may be the most fierce.

      Written by Rachelle Enns on February 10th, 2021

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  • Direct

    21.

    What are the top performing products at our company?

      How to Answer

      The way you respond to this question will show your interviewer the amount of research you have performed on their company before your interview. Show the interviewer that you are well-prepared for your meeting by discussing the products offered at their company in as much detail as possible. Talk about your personal experience with these products if applicable.

      Written by Rachelle Enns on February 10th, 2021

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  • Direct

    22.

    Which of our products or brands do you believe have the most marketing potential?

      How to Answer

      The interviewer is checking to see if you have done your homework on their company and its offering. Take a look at the company website, its products, services, and brands. Take note of the offers that appeal to you the most. If you have the time before your interview, think up a quick marketing plan that you could pitch in your interview. By showing the interviewer how you would pitch the company's products, you are taking action and positioning yourself as an engaged team member right from the start.

      Written by Rachelle Enns on February 10th, 2021

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  • Diversity

    23.

    How do you demonstrate sensitivity to others?

      How to Answer

      Respect and sensitivity towards others are common topics in the corporate landscape. If you have ever heard of an executive mandated to take 'sensitivity training,' you may be aware that sensitivity towards others is a common issue for leaders and employees. Show the interviewer that you are a professional individual who acts and reacts with correct behavioral and emotional responses in the workplace. The interviewer would like to know specifics on your approach to demonstrating sensitivity to others.

      Written by Rachelle Enns on February 10th, 2021

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  • Experience

    24.

    Discuss any experience you have dealing with the media as part of a marketing project or campaign.

      How to Answer

      Dealing with the media can be an enjoyable part of your job in marketing; and, it can also be a significant challenge. Your experience will depend on the marketing sector in which you work and your specific job title. Be ready to discuss the exposure you have had working alongside the media. This exposure could include giving interviews, press briefs, offering comments for publications, or being spotlighted in an article due to your expertise!

      Written by Rachelle Enns on February 10th, 2021

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  • Experience

    25.

    Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

      How to Answer

      The interviewer would like further detail on the experience you bring in social media management. There is no way around it these days - if you want to be in marketing, you need to understand and embrace social media. Discuss your experience with a variety of social media platforms, and be sure to highlight any notable results you have achieved along the way.

      Written by Rachelle Enns on February 10th, 2021

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  • Experience

    26.

    What mediums do you have the most experience using in your marketing campaigns?

      How to Answer

      The interviewer would like to know the types of marketing mediums in which you are most experienced. Discuss the bulk of your experience and, if you can, rate yourself as a beginner, intermediate, or expert level user in each of the mediums that you mention. Be sure to refer to the job description and discuss those must-have and nice-to-have skills, assuring the interviewer that you are the right fit!

      Some mediums that you could mention:

      - Traditional Marketing, including direct mail, print advertising, broadcasting, billboard and outdoor advertising, or point of sale.

      - Field Marketing, whether that be B2B or B2C. These could include event and sponsorship efforts, buzz marketing, guerilla marketing, or street teams.

      - Online Marketing, including web ads, banner ads, SEO, SEM, email marketing, website optimization, blogging, content creation, Google Ads, or social media avenues such as Facebook, Twitter, Pinterest, Instagram, and more.

      Written by Rachelle Enns on February 10th, 2021

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  • Performance

    27.

    How have you improved your company's website conversion rates?

      How to Answer

      The interviewer would like to hear more about the results that you have been able to generate for your current employer (or client, if you work in an agency setting). The more substantial and specific the numbers and achievements you can share, the more memorable your response will be.

      Written by Rachelle Enns on February 10th, 2021

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  • Problem Solving

    28.

    When change occurs in the workplace, it can create new challenges. Do you see these as inconvenient problems, or opportunities to learn?

      How to Answer

      When changes occur in the workplace, problems can arise, and unforeseen roadblocks need to be worked out. The interviewer wants to know if you approach these changes with a positive learning-based mindset or if you resist the situation and consider a change to be an inconvenience. When you answer this question, include a story-based example of a time when you faced a significant change in the workplace, and you adapted well.

      Written by Rachelle Enns on February 10th, 2021

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  • Scenario Based

    29.

    Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?

      How to Answer

      The interviewer is well aware that you have likely experienced some unwanted outcomes in your career. Nobody is perfect, after all! Most importantly, you want to show an ability to move forward and learn lessons from those perceived failures. Share with the interviewer a time when you did not achieve your desired results. Talk about what you learned from the experience. Last, make a connection between this lesson and how it will ensure a strong performance in this new role, should you be hired.

      Written by Rachelle Enns on February 10th, 2021

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  • Scenario Based

    30.

    What was your least effective marketing campaign? What went wrong?

      How to Answer

      The interviewer would like further details on a marketing project that went sideways. This interview question is not meant to solely highlight what you did wrong, but to see how you react when things do not go your way in the workplace. Give an overview of the problem while focusing primarily on the action you took to make corrections. Be sure to express what you learned from the situation.

      Written by Rachelle Enns on February 10th, 2021

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