What methods do you use to determine what customers want and need?

"It's imperative that fintech product managers be skilled in conducting customer research so that they can determine product positioning and requirements and understand competitive landscapes. Over the years, I've gained a lot of experience in performing market research that has helped to ensure the success of multiple products I've helped launch. I've administered surveys and questionnaires, in addition to looking at data and analytics, which provide quantitative results. I've also used qualitative methods like focus groups, interviews, and customer observation. Occasionally, I use secondary research tools as well, including commercial and public sources."