How to Answer: What methods do you use to determine what customers want and need?
Advice and answer examples written specifically for a Fintech Product Manager job interview.
3. What methods do you use to determine what customers want and need?
How to Answer
It's crucial that a fintech product manager know how to conduct customer research so they can clarify what market opportunities exist. The interviewer wants to know what kinds of methods you might use to connect with customers to find out what they need and want. Try to provide some examples of times in the past when you've performed this type of research and what the outcomes were.
Written by Marcie Wilmot on March 16th, 2021
Answer Example
"It's imperative that fintech product managers be skilled in conducting customer research so that they can determine product positioning and requirements and understand competitive landscapes. Over the years, I've gained a lot of experience in performing market research that has helped to ensure the success of multiple products I've helped launch. I've administered surveys and questionnaires, in addition to looking at data and analytics, which provide quantitative results. I've also used qualitative methods like focus groups, interviews, and customer observation. Occasionally, I use secondary research tools as well, including commercial and public sources."
Written by Marcie Wilmot on March 16th, 2021