Why do you want to work for American Express?

The assessment vendors are evaluating how your comfortably you are able to speak knowledgeably about American Express, and your sincerity to wanting to work for them. In other words, are you applying to a wide swath of jobs, playing the numbers game hoping you'll get lucky and land a job somewhere, or have you familiarized yourself with their branding, on what distinguishes AMEX as a desirable employer, and how their environment uniquely aligns with your goals? So, they're hoping to determine whether you've performed your homework on the company and decided it's a good match based on your comfort level with answering this question, or if you ramble uncohesively, stammer, and struggle to find things to say. They're also testing to see if your personality fits the role.

If you make it through the screening, the recruiters' will evaluate, side by side, which candidates seem like the best fit for AMEX, their team, their environment, and which seemed most aligned with their mission and values. They'll evaluate how above and beyond you've gone into researching the position. Their looking for candidates who'd complement their brand, team, environment, values, and mission. They're curious if you believe you are uniquely positioned for this opportunity. Save them the trouble and do your homework. Make sure you research American Express and identify your like-minded values and mutual goals for growth. Find genuine reasons why this opportunity feels like a good match for your skills and personality, beyond preferred pay, hours, or location. Be enthusiastic and ensure your tone and body language communicate honesty and sincerity.