MockQuestions

Public Relations Manager Mock Interview

To help you prepare for your Public Relations Manager interview, here are 30 interview questions and answer examples.

Public Relations Manager was written by and updated on August 19th, 2021. Learn more here.

Question 1 of 30

What innovative PR procedures have you developed? How did you develop them?

How to Answer

A Public Relations Manager has the ability to devise and improve company procedures that are related to marketing, promotions, fundraising, and communication. The interviewer wants to know that you'll proactively create new processes and update others to make them more efficient and better. Give an example of a time when you previously did this.

Written by Marcie Wilmot on August 19th, 2021

Next Question

List of 30 Public Relations Manager Interview Questions & Answers

  • Accomplishment

    1.

    What innovative PR procedures have you developed? How did you develop them?

      How to Answer

      A Public Relations Manager has the ability to devise and improve company procedures that are related to marketing, promotions, fundraising, and communication. The interviewer wants to know that you'll proactively create new processes and update others to make them more efficient and better. Give an example of a time when you previously did this.

      Written by Marcie Wilmot on August 19th, 2021

      1st Answer Example

      "As a Public Relations Manager, I'm always on the lookout for ways to improve how things are done. I don't hesitate to speak up or make suggestions if I believe they are warranted and helpful. Within my last role, I realized that we were missing out on a valuable way to connect with our consumers and the public: by using social media. We had a website in place but at the time didn't actively use social media to communicate with customers and find out their opinions of us. Realizing this, I put a team together that researched and proposed the best social media platforms for us and how we might approach this new communication method. In the end, we established a much quicker way to assess our company's reputation by communicating with our customers via social media. I was glad that I pushed for this development and know that it will continue on at the company into the future."

      Written by Marcie Wilmot on August 19th, 2021

  • Behavioral

    2.

    Give an example of a time when you had to be relatively quick in coming to a PR-related decision.

      How to Answer

      Public Relations Managers need to be decisive because they are usually in charge of leading numerous campaigns, events, and people. Talk to the interviewer about a time when you had to think quickly on your feet. Use the STAR (situation, task, action, result) method to clearly explain what happened and how the situation ended successfully.

      Written by Marcie Wilmot on August 19th, 2021

      1st Answer Example

      "A couple of years ago, I worked as a Public Relations Manager for a company that ended up in hot water because some of its manufacturing processes were found to be damaging to the environment. I needed to move quickly to control the company's public image. After confirming that the company had ended these damaging practices, I arranged meetings with the advertising and marketing teams to brainstorm actions we could take to protect the company's image and reputation. Together we decided to run an advertising campaign that used TV and the internet to show consumers the things the company was changing and to highlight what it was proactively doing for the environment. We also held an event for stakeholders that directly confronted the issue and educated them about what the company was doing to become more environmentally conscious. In the end, customer surveys showed that these quick actions had kept the company's reputation and image intact, even spurring additional recognition and business for the company."

      Written by Marcie Wilmot on August 19th, 2021

  • Behavioral

    3.

    Describe a time when you had to work on a team that didn't get along. What happened?

      How to Answer

      As a Public Relations Manager, you're going to be in charge of leading a team of PR professionals. With different personalities can come conflict and disagreements. Talk about a time when you successfully managed a team that didn't get along. Discuss the techniques you used to ensure a good end result.

      Written by Marcie Wilmot on August 19th, 2021

      1st Answer Example

      "Within my previous role, my team generally got along great. But along the way, the company hired a new PR person who joined the team and temporarily disrupted the dynamic. This person was more outspoken and assertive, and they came barreling in with lots of disruptive ideas. I immediately recognized how the rest of the team was negatively reacting to this new person. I arranged to meet with the newcomer one-on-one and explained how the team had previously got along. While I expressed how much we welcomed their new ideas and enthusiasm, together we came up with an action plan that would help to integrate them successfully into the team. We also agreed that I would initiate a few social events so the other team members could get to know them better. In the end, everyone adapted and this person became a highly integral and valued member of the team."

      Written by Marcie Wilmot on August 19th, 2021

  • Behavioral

    4.

    Public Relations Managers are often placed under extreme pressure. Talk about a time when you were under such pressure and how you handled the situation.

      How to Answer

      Public Relations Managers have to deal with a lot of stress and pressure on a frequent basis. The interviewer wants to know that you're the kind of person who can handle this. Describe the methods you use to relieve and manage stress. Give a specific example of a time when you successfully navigated a high-pressure situation.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Behavioral

    5.

    Give an example of how you have acted with integrity as a PR professional.

      How to Answer

      Since a Public Relations Manager leads others, it's important to show the interviewer that you are a person of integrity and honesty. Provide an example of a time when you acted with integrity. The more details you can provide, the more memorable your answer will be.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Career Goals

    6.

    Why did you choose to pursue a career as a Public Relations Manager?

      How to Answer

      The interviewer wants to find out more about your background, experience, and skillset. They are also trying to gauge how passionate you are about the public relations field and managing others. Emphasize how motivated you are and how well you will fit into the role and company culture.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Career Goals

    7.

    What opportunities do you see to boost our organizations' PR strategy?

      How to Answer

      The interviewer wants assurance that if hired you will lead the way within their organization when it comes to new PR ideas, strategies, and methods. This question also tests how much you know about their company. Show them that you've done your research and that you have plenty of fresh PR ideas that will benefit their organization.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Career Goals

    8.

    What kind of work environment are you looking for?

      How to Answer

      This is the interviewer's way of finding out if what you're interested in aligns with what they have to offer. Prior to the interview do some research about the company so you can answer this type of question knowledgeably. Be honest, but try to connect your answer with what you believe the company is looking for in a candidate.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Career Goals

    9.

    What are your career goals?

      How to Answer

      The interviewer wants to know what your career goals are so they can see if they align with what the company offers. Be honest, but try to match your goals with what the company has available if at all possible.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Career Goals

    10.

    What skills would you like to develop in this PR Manager job?

      How to Answer

      This question gives you a good opportunity to talk about an area or two that you'd like to improve in. Discussing skills that you're still trying to develop shows the interviewer that you are self-aware and open to learning and growing. Make sure to emphasize how you are actively working to improve in these areas.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Compatibility

    11.

    What qualities make a good Public Relations Manager?

      How to Answer

      There are many different qualities that Public Relations Managers need to excel. Some of these include communication, leadership, and problem-solving skills. Talk about the various personality traits that you believe are necessary to be an effective Public Relations Manager. Make sure to connect them back to yourself.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Compatibility

    12.

    How do your skills relate to this Public Relations Manager position?

      How to Answer

      This question provides you with a great opportunity to talk about your strengths, qualities, and skills in relation to the position. Emphasize that you're the perfect fit. Make sure to connect any skills you mention to the role.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    13.

    What skills do you think are most critical to this Public Relations Manager role?

      How to Answer

      While there are many different skills that are necessary to be a good Public Relations Manager, the interviewer wants you to pick a few of them and argue that they are the most critical to the job. Make sure that you remind the interviewer that you possess the skills that you choose to discuss.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    14.

    Why do companies need PR professionals?

      How to Answer

      With this question, the interviewer is testing your knowledge of public relations and why it's important to companies. Start by explaining what the field of public relations is and then discuss why companies need it. If possible, talk about a time when public relations helped a company.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    15.

    What do you believe makes a social media campaign successful?

      How to Answer

      The interviewer is testing your knowledge of running a successful social media campaign since this is a critical component of public relations. Talk them through how you would run an effective social media PR campaign.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    16.

    How do you evaluate the effectiveness of a PR campaign?

      How to Answer

      As a Public Relations Manager, you'll not only need to know how to initiate and implement PR campaigns, you'll also need to be able to measure their effectiveness. Explain to the interviewer what analytics tools and other methods you might use to determine the success of various campaigns.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    17.

    Talk about the differences between PR and advertising.

      How to Answer

      It's important to the interviewer that you understand and can explain how public relations and advertising differ. Prove that you're knowledgeable in this area by explaining how the two functions are different from each other. Then reiterate why you chose to work in PR instead of advertising and connect it to the role.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Competency

    18.

    Describe some professional relationships you've established with media partners.

      How to Answer

      The interviewer is looking to see that you're a strong networker and someone who can build relationships. If you come in with media contacts already, this will benefit their company and they know this. Be honest, but be sure to emphasize your ability to make high-level connections.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Diligence

    19.

    Which media outlets do you follow?

      How to Answer

      The interviewer wants to know that you're media-savvy and aware of what's happening in the world since current events and trends impact PR. List some types of media that you frequently read and watch. Emphasize that you are well-rounded, knowledgeable, and in the know.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Discovery

    20.

    Which PR firms do you admire and why?

      How to Answer

      The interviewer wants to know that you live and breathe the PR industry. Wow them by discussing some PR firms that you admire. Explain why you like these particular firms, and be sure to show your positive impression of the hiring company at the same time.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Discovery

    21.

    What does public relations mean to you?

      How to Answer

      This type of question challenges you to express what public relations means to you beyond just a definition of it. Take this opportunity to show how passionate you are about the field and what you do within it. Make sure the interviewer understands that this isn't just a job for you - it's a role you're excited and motivated to get and excel in.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Education

    22.

    What previous experience and education led to your interest in a public relations position?

      How to Answer

      The interviewer is asking you this question because they want to gauge how passionate you are about public relations. They also want to hear more about your background. This is a good opportunity to talk about how your education, experience, and skillset are a great match for the role.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Job Satisfaction

    23.

    What do you like most about being a Public Relations Manager?

      How to Answer

      This type of question should be relatively easy to answer. Be honest. Highlight an aspect of the Public Relations Manager role that you either know or anticipate you'll enjoy, whether it be creating communications, conducting interviews, managing/leading others, or something else. Explain to the interviewer why you like or think you'll like this part of being a Public Relations Manager.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Job Satisfaction

    24.

    What do you like least about being a Public Relations Manager?

      How to Answer

      This question can be a bit on the challenging side because you'll need to talk about an aspect of the role that doesn't appeal to you and explain why. The interviewer will be looking for you to keep a positive attitude while discussing something that you feel is a negative factor. Acknowledge what you don't like, and then move on.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Leadership

    25.

    Tell me about the most difficult situation you have had when leading a team. What happened and what did you do?

      How to Answer

      It's important to show the interviewer that you are a strong and capable leader. Discuss an example of a time when you had difficulty leading a team. Make sure to emphasize the lesson you learned from your mistake(s).

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Leadership

    26.

    How do you make the decision to delegate work?

      How to Answer

      As a Public Relations Manager, you will be in charge of a team. The interviewer wants to know that you're capable of delegating work if needed. Talk about the instances when you would delegate and why.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Leadership

    27.

    Describe your leadership style and give an example of a situation when you successfully led a group.

      How to Answer

      The interviewer wants to get an idea of what kind of leader you are. This is important because you will be managing people and projects. Talk about a time when you successfully led a group. Be sure to explain what type of leadership style you typically ascribe to (whether it be participative, authoritarian, delegative, transactional, transformational, or another type).

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Scenario Based

    28.

    What would you do if a co-worker or client disagreed with your PR strategy?

      How to Answer

      There are going to be times when you and your team come up with a PR strategy that someone doesn't like, whether it be management or the client. The interviewer wants to know that you can handle this type of situation. Explain what you would do in these circumstances.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Scenario Based

    29.

    Talk about a time when you mentored or trained a colleague.

      How to Answer

      As leaders, Public Relations Managers need to know how to mentor and integrate new hires into their teams. Talk to the interviewer about a time when you successfully trained someone. Discuss the methods you used.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view

  • Time Management

    30.

    How well do you manage your time?

      How to Answer

      Public Relations Managers tend to have a lot on their plate. The interviewer wants to know that you are able to effectively manage your time so you can get all of your tasks done. When you answer, discuss the different methods and tools you use to manage your time. You might also talk a bit about how you prefer to work in a fast-paced environment and how you manage and relieve stress.

      Written by Marcie Wilmot on August 19th, 2021

      Answer Examples Have Been Hidden

      Please upgrade to view