30 Public Relations Manager Interview Questions & Answers
Table of Contents
- 1. Accomplishment Questions
- 2. Behavioral Questions
- 3. Career Goals Questions
- 4. Compatibility Questions
- 5. Competency Questions
- 6. Diligence Questions
- 7. Discovery Questions
- 8. Education Questions
- 9. Job Satisfaction Questions
- 10. Leadership Questions
- 11. Scenario Based Questions
- 12. Time Management Questions
Accomplishment
1. What innovative PR procedures have you developed? How did you develop them?
How to Answer
A Public Relations Manager has the ability to devise and improve company procedures that are related to marketing, promotions, fundraising, and communication. The interviewer wants to know that you'll proactively create new processes and update others to make them more efficient and better. Give an example of a time when you previously did this.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"As a Public Relations Manager, I'm always on the lookout for ways to improve how things are done. I don't hesitate to speak up or make suggestions if I believe they are warranted and helpful. Within my last role, I realized that we were missing out on a valuable way to connect with our consumers and the public: by using social media. We had a website in place but at the time didn't actively use social media to communicate with customers and find out their opinions of us. Realizing this, I put a team together that researched and proposed the best social media platforms for us and how we might approach this new communication method. In the end, we established a much quicker way to assess our company's reputation by communicating with our customers via social media. I was glad that I pushed for this development and know that it will continue on at the company into the future."
Written by Marcie Wilmot on August 19th, 2021
Behavioral
2. Give an example of a time when you had to be relatively quick in coming to a PR-related decision.
How to Answer
Public Relations Managers need to be decisive because they are usually in charge of leading numerous campaigns, events, and people. Talk to the interviewer about a time when you had to think quickly on your feet. Use the STAR (situation, task, action, result) method to clearly explain what happened and how the situation ended successfully.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"A couple of years ago, I worked as a Public Relations Manager for a company that ended up in hot water because some of its manufacturing processes were found to be damaging to the environment. I needed to move quickly to control the company's public image. After confirming that the company had ended these damaging practices, I arranged meetings with the advertising and marketing teams to brainstorm actions we could take to protect the company's image and reputation. Together we decided to run an advertising campaign that used TV and the internet to show consumers the things the company was changing and to highlight what it was proactively doing for the environment. We also held an event for stakeholders that directly confronted the issue and educated them about what the company was doing to become more environmentally conscious. In the end, customer surveys showed that these quick actions had kept the company's reputation and image intact, even spurring additional recognition and business for the company."
Written by Marcie Wilmot on August 19th, 2021
Behavioral
3. Describe a time when you had to work on a team that didn't get along. What happened?
How to Answer
As a Public Relations Manager, you're going to be in charge of leading a team of PR professionals. With different personalities can come conflict and disagreements. Talk about a time when you successfully managed a team that didn't get along. Discuss the techniques you used to ensure a good end result.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Within my previous role, my team generally got along great. But along the way, the company hired a new PR person who joined the team and temporarily disrupted the dynamic. This person was more outspoken and assertive, and they came barreling in with lots of disruptive ideas. I immediately recognized how the rest of the team was negatively reacting to this new person. I arranged to meet with the newcomer one-on-one and explained how the team had previously got along. While I expressed how much we welcomed their new ideas and enthusiasm, together we came up with an action plan that would help to integrate them successfully into the team. We also agreed that I would initiate a few social events so the other team members could get to know them better. In the end, everyone adapted and this person became a highly integral and valued member of the team."
Written by Marcie Wilmot on August 19th, 2021
Behavioral
4. Public Relations Managers are often placed under extreme pressure. Talk about a time when you were under such pressure and how you handled the situation.
How to Answer
Public Relations Managers have to deal with a lot of stress and pressure on a frequent basis. The interviewer wants to know that you're the kind of person who can handle this. Describe the methods you use to relieve and manage stress. Give a specific example of a time when you successfully navigated a high-pressure situation.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I view stress as a positive, and I thrive under pressure. I love this aspect of my job because it keeps me energized and motivated. To manage it, I usually take a break at lunch to socialize for a few minutes and take a walk if the weather is nice outside. I also reframe stressful situations as positive ones in my mind and thoughts whenever possible. I recently dealt with a high-pressure situation within my current role. We needed to get a press release out as soon as possible so it came out in conjunction with a product launch, but it got held up in lawyer review longer than expected. I knew I couldn't hound the lawyers too much because they had other obligations as well, but I did remind them of our deadline and emphasized how important it was to us that they meet it. I also put together a second version of the press release that left out certain legally questionable details that could be used as a Plan B if needed. In the end, the lawyers reviewed the original release within our timeframe, and we were able to proceed as hoped."
Written by Marcie Wilmot on August 19th, 2021
Behavioral
5. Give an example of how you have acted with integrity as a PR professional.
How to Answer
Since a Public Relations Manager leads others, it's important to show the interviewer that you are a person of integrity and honesty. Provide an example of a time when you acted with integrity. The more details you can provide, the more memorable your answer will be.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Within my previous role, I worked for a company that struggled with its reputation at times because of the environmental impact of its products. As its Public Relations Manager, I was in charge of making sure that the company's reputation and image remained intact despite certain instances when the company had clearly errored and damaged the environment. I worked hard to maintain a balance of making sure the public knew about the good the company did and making sure that we didn't gloss over and lie about its environmental impact. Over the years, I encouraged management to make production changes that resulted in a more environmentally conscious company. I always made sure that our marketing and press release language accurately reflected everything, while also preserving and defending the company's image."
Written by Marcie Wilmot on August 19th, 2021
Career Goals
6. Why did you choose to pursue a career as a Public Relations Manager?
How to Answer
The interviewer wants to find out more about your background, experience, and skillset. They are also trying to gauge how passionate you are about the public relations field and managing others. Emphasize how motivated you are and how well you will fit into the role and company culture.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I was in college when I figured out that I was meant to work in public relations. I've always been outspoken and a strong communicator. In college, I joined the debate team and found great success doing that. Later, after graduation, I got a true taste of public relations during my first job, and I knew I had made the right decision. Not only did I find that my natural talents were well suited to the role, but I discovered that I also liked being a part of protecting and shaping the image of a company or organization. It's satisfying to see the direct impact I can make on an organization. This is definitely the right industry for me and where I plan to stay the duration of my career."
Written by Marcie Wilmot on August 19th, 2021
Career Goals
7. What opportunities do you see to boost our organizations' PR strategy?
How to Answer
The interviewer wants assurance that if hired you will lead the way within their organization when it comes to new PR ideas, strategies, and methods. This question also tests how much you know about their company. Show them that you've done your research and that you have plenty of fresh PR ideas that will benefit their organization.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Although I think very highly of your company's current public relations department and its strategies, if hired I would definitely come in with new ideas. To start, though, I would spend time learning how your current PR team operates and what methods and tools they use. I wouldn't just barge in and immediately disrupt everything. I would observe current procedures and then, in time, propose improvements. When it comes to brand-new ideas, I'd likely concentrate on how the company can improve its presence both on social media and in the community. I have several ideas about how to do this, including making sure our social media content is relevant and adds value for our customers. I'd also increase the number of community and industry events that the company is involved in."
Written by Marcie Wilmot on August 19th, 2021
Career Goals
8. What kind of work environment are you looking for?
How to Answer
This is the interviewer's way of finding out if what you're interested in aligns with what they have to offer. Prior to the interview do some research about the company so you can answer this type of question knowledgeably. Be honest, but try to connect your answer with what you believe the company is looking for in a candidate.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I want to be part of a company like yours. I've researched it and feel that it will be a great fit for me. More specifically, I have a background in your industry and I have always worked for small to mid-size companies like yours. Also, I want to work for a company that offers products and/or services that help others, as yours does. Building up and protecting the image, identity, and reputation of a company like yours would truly be an honor."
Written by Marcie Wilmot on August 19th, 2021
Career Goals
9. What are your career goals?
How to Answer
The interviewer wants to know what your career goals are so they can see if they align with what the company offers. Be honest, but try to match your goals with what the company has available if at all possible.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Right now I'm looking forward to finding the right company to work for long-term as a Public Relations Manager. I've worked hard to get to this point in my career, and I know that I will excel in this role. Looking five or so years out, I'd potentially like to move into the position of public relations director so I can head an entire communications department for a company. This is an ultimate career goal of mine. In the meantime, I will aim to gain as much experience as I can in public relations and leading others so that I'm ready whenever that opportunity arises."
Written by Marcie Wilmot on August 19th, 2021
Career Goals
10. What skills would you like to develop in this PR Manager job?
How to Answer
This question gives you a good opportunity to talk about an area or two that you'd like to improve in. Discussing skills that you're still trying to develop shows the interviewer that you are self-aware and open to learning and growing. Make sure to emphasize how you are actively working to improve in these areas.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"While I know that I'm a strong communicator - both verbally and written - I am aware that I can use more experience in managing others. This is an area that I'm looking forward to developing as a Public Relations Manager. In earlier public relations roles, I worked under someone else. Over the years, I have had the opportunity to mentor and assist junior members of my team, so I know that I possess the ability and skills to be an effective leader. Within the Public Relations Manager role, I look forward to gaining more experience doing this so that I can continue to strengthen my abilities in public relations and contribute more to the company."
Written by Marcie Wilmot on August 19th, 2021
Compatibility
11. What qualities make a good Public Relations Manager?
How to Answer
There are many different qualities that Public Relations Managers need to excel. Some of these include communication, leadership, and problem-solving skills. Talk about the various personality traits that you believe are necessary to be an effective Public Relations Manager. Make sure to connect them back to yourself.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I think there are a number of important qualities that someone should possess to be a good Public Relations Manager. To start, they need to be a great communicator since communication is at the heart of this role. It's necessary that they be able to build quick rapports with the public, media contacts, donors, and others. They should be strong leaders who are good at public speaking and writing. In addition, they need to be organized and out-of-the-box problem-solvers. As someone who possesses these kinds of traits and skills, I'm confident that I'm cut out for this role."
Written by Marcie Wilmot on August 19th, 2021
Compatibility
12. How do your skills relate to this Public Relations Manager position?
How to Answer
This question provides you with a great opportunity to talk about your strengths, qualities, and skills in relation to the position. Emphasize that you're the perfect fit. Make sure to connect any skills you mention to the role.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I believe that my skillset and background are the right fit for your company and this role. I've spent years honing my ability to communicate clearly, directly, and effectively. This skill will allow me to shape your company's reputation and image with the public, media, clients, and peers. It will also help me to lead my team and oversee the creation of press releases, advertising and promotion programs, and media coverage. Beyond communication, I also have strong interpersonal, organizational, and problem-solving skills, which assist me in performing all of the functions of a Public Relations Manager."
Written by Marcie Wilmot on August 19th, 2021
Competency
13. What skills do you think are most critical to this Public Relations Manager role?
How to Answer
While there are many different skills that are necessary to be a good Public Relations Manager, the interviewer wants you to pick a few of them and argue that they are the most critical to the job. Make sure that you remind the interviewer that you possess the skills that you choose to discuss.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I think that, without a doubt, being a strong communicator is the most important skill for this position. Communication is at the heart of the role! A great Public Relations Manager needs to be able to write well so they can create and direct the creation of press releases. They need to be able to speak clearly and build a rapport with all different types of people, whether it's the media, donors, clients, or management. They also need to be able to effectively communicate with their team so they can guide and manage them. This is one reason why I know that I'm cut out for this position. Throughout my life, I have always naturally been an excellent writer and public speaker. Throughout my career, I have gained experience and built these skills. It's what I love to do!"
Written by Marcie Wilmot on August 19th, 2021
Competency
14. Why do companies need PR professionals?
How to Answer
With this question, the interviewer is testing your knowledge of public relations and why it's important to companies. Start by explaining what the field of public relations is and then discuss why companies need it. If possible, talk about a time when public relations helped a company.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"The way I view it, the purpose of public relations is to improve the public's perception of a brand or a company's image. This is applicable and important within many different industries. An organization's public relations team develops and implements campaigns and programs that aim to increase brand awareness. They also create press releases, organize corporate events, manage internal communications, and sometimes oversee the company's social media accounts as well. All of this is important to the organization because it improves its brand credibility with prospective and existing customers which leads to increased profits, sales, and leads for the company. Public relations also aims to shape how people see the company, which, especially in this day and age of the internet, needs to be continually monitored."
Written by Marcie Wilmot on August 19th, 2021
Competency
15. What do you believe makes a social media campaign successful?
How to Answer
The interviewer is testing your knowledge of running a successful social media campaign since this is a critical component of public relations. Talk them through how you would run an effective social media PR campaign.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"To start, it's important that the PR team identifies and thoroughly understands its target audience. This means more than just demographic information but also their likes, dislikes, where they spend time, and what's important to them. Next, it's necessary to establish the specific objectives of the campaign. What are you trying to accomplish? Are you trying to grow your social media following, boost your website traffic, or engage the media more? Then the team needs to choose the right social media platform to use, which depends a lot on your target audience and what platforms they frequent. Finally, monitoring your campaign and tracking certain metrics is essential."
Written by Marcie Wilmot on August 19th, 2021
Competency
16. How do you evaluate the effectiveness of a PR campaign?
How to Answer
As a Public Relations Manager, you'll not only need to know how to initiate and implement PR campaigns, you'll also need to be able to measure their effectiveness. Explain to the interviewer what analytics tools and other methods you might use to determine the success of various campaigns.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"It really depends on the type of campaign. Some different metrics I might look at include social media reach and engagement, sales statistics, media impressions, website traffic, and brand mentions. My team and I also keep track of the number of articles in the press, and we analyze the type of content. Using these various metrics, we can track the impact of the campaign and determine how successful it has been."
Written by Marcie Wilmot on August 19th, 2021
Competency
17. Talk about the differences between PR and advertising.
How to Answer
It's important to the interviewer that you understand and can explain how public relations and advertising differ. Prove that you're knowledgeable in this area by explaining how the two functions are different from each other. Then reiterate why you chose to work in PR instead of advertising and connect it to the role.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Advertising and PR are similar in that they both work to build the brand of a company or organization via communication with their target audience. The big difference between the two, however, is that a company pays for advertising space whereas with PR they have to earn media mentions and recognition through pitches and press releases. In other words, advertising is paid for, while publicity is earned or, in some cases, hoped for. The reason I chose PR over advertising is that I enjoy the challenge of persuading and influencing others, whether they be in the media or a third party, to speak favorably about my organization. I also find PR to be far more effective than advertising because consumers tend to trust it more."
Written by Marcie Wilmot on August 19th, 2021
Competency
18. Describe some professional relationships you've established with media partners.
How to Answer
The interviewer is looking to see that you're a strong networker and someone who can build relationships. If you come in with media contacts already, this will benefit their company and they know this. Be honest, but be sure to emphasize your ability to make high-level connections.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Within my prior roles, I have established a vast network of influencers, executives, and media types. When I meet new people in the course of different campaigns I run, I always take the time to follow up with them and connect with them over social media, email, or the phone. You never know when someone's skills or background might be useful in future endeavors. Having said that, I make sure to give back in my relationships as well, and I believe that my contacts trust me and consider me a friend. Some media contacts that I've made over the years include John Smith from Acme and Mary Lee from ABC. If I'm hired, I am confident that I'll be able to utilize these contacts and others to benefit your company and its PR campaigns."
Written by Marcie Wilmot on August 19th, 2021
Diligence
19. Which media outlets do you follow?
How to Answer
The interviewer wants to know that you're media-savvy and aware of what's happening in the world since current events and trends impact PR. List some types of media that you frequently read and watch. Emphasize that you are well-rounded, knowledgeable, and in the know.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I'm a big fan of all media. Whether it's TV, websites or social media, newspapers, magazines, or radio, I'm into it. I stay up on the news and current events so I'm always aware of what people are talking about and interested in. Generally, I read my news online these days at various news sites and blogs, but I subscribe to paper versions of The New York Times and The Wall Street Journal as well. When it comes to magazines, I like to read Time and PR mags like PRWeek, Inc., and Adweek. With television, I typically try to check out the hottest shows, and I'm a music fan as well."
Written by Marcie Wilmot on August 19th, 2021
Discovery
20. Which PR firms do you admire and why?
How to Answer
The interviewer wants to know that you live and breathe the PR industry. Wow them by discussing some PR firms that you admire. Explain why you like these particular firms, and be sure to show your positive impression of the hiring company at the same time.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I definitely admire the PR firms that I've personally worked for in the past, which include Hotwire and Crosby. Having spent time within both firms, I can state unequivocally that they provide their clients with innovative and intelligent PR ideas, proactive partners, and top-notch media relations. Other PR firms that I admire because of their strong reputations, passion, and leaders include Edelman, Real Chemistry, APCO Worldwide, and of course this PR firm, Company XYZ."
Written by Marcie Wilmot on August 19th, 2021
Discovery
21. What does public relations mean to you?
How to Answer
This type of question challenges you to express what public relations means to you beyond just a definition of it. Take this opportunity to show how passionate you are about the field and what you do within it. Make sure the interviewer understands that this isn't just a job for you - it's a role you're excited and motivated to get and excel in.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"As I've gained experience in this industry, more and more I realize what an incredibly important role it plays within companies. The public relations department really helps to shape how the company's target audience feels about it, which directly impacts sales and profits. If something goes wrong, the public relations team jumps in to protect the company's reputation and image. At times this can be really personal as many CEOs put their hearts and souls into their companies. I enjoy being a part of the team - or leading the team - that plays such an invaluable role in a company's success."
Written by Marcie Wilmot on August 19th, 2021
Education
22. What previous experience and education led to your interest in a public relations position?
How to Answer
The interviewer is asking you this question because they want to gauge how passionate you are about public relations. They also want to hear more about your background. This is a good opportunity to talk about how your education, experience, and skillset are a great match for the role.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"In college, I majored in communications because I was interested in writing and public speaking. After graduation, I landed a job as a public relations specialist and the rest is history. It was through this position that I discovered my love of helping companies manage and organize both their internal and external communications. I enjoy the challenge of creating and nurturing a positive brand image and identity for the company. Plus, I'm naturally adept at writing press releases and putting together media kits, in addition to working with members of the press to manage those releases. Over the past several years, I have gained substantial experience managing others and I know I'm ready to take the next step in my career. I greatly look forward to leading your public relations team."
Written by Marcie Wilmot on August 19th, 2021
Job Satisfaction
23. What do you like most about being a Public Relations Manager?
How to Answer
This type of question should be relatively easy to answer. Be honest. Highlight an aspect of the Public Relations Manager role that you either know or anticipate you'll enjoy, whether it be creating communications, conducting interviews, managing/leading others, or something else. Explain to the interviewer why you like or think you'll like this part of being a Public Relations Manager.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"My favorite aspect of being in the public relations field is having the opportunity to create campaigns that can impact public perception of a company or organization. I know that this can be extremely helpful to an organization both in terms of its reputation and sales, and I enjoy being able to have this kind of impact. I find it especially amazing to be a part of when I believe in the company's or non-profit's mission. I like being able to help make that mission a reality."
Written by Marcie Wilmot on August 19th, 2021
Job Satisfaction
24. What do you like least about being a Public Relations Manager?
How to Answer
This question can be a bit on the challenging side because you'll need to talk about an aspect of the role that doesn't appeal to you and explain why. The interviewer will be looking for you to keep a positive attitude while discussing something that you feel is a negative factor. Acknowledge what you don't like, and then move on.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"My least favorite part of the job arises during those infrequent occasions when the organization I'm working for is involved in a situation that isn't favorable for them. While part of me relishes the challenge of changing public perception, another part of me doesn't love the pressure that comes with being the person in charge of fixing such a significant problem. It can be stressful; however, I am prepared for these times and fully capable of handling them. While I don't necessarily look forward to this kind of high-stakes pressure, in the midst of it I move deftly and confidently. It may not be my favorite part of the job, but I'm fully comfortable handling these types of scenarios."
Written by Marcie Wilmot on August 19th, 2021
Leadership
25. Tell me about the most difficult situation you have had when leading a team. What happened and what did you do?
How to Answer
It's important to show the interviewer that you are a strong and capable leader. Discuss an example of a time when you had difficulty leading a team. Make sure to emphasize the lesson you learned from your mistake(s).
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Within my previous role, a situation came about when our company was suddenly in the news and thrust into the spotlight. I knew that I needed to select a team member to serve as our spokesperson when it came to the media. After some thought, I chose the person I thought would be best in this role and notified them. Another team member heard about this decision and was upset because they felt that they would have been a better choice. They were vocal about it too, gossiping and spreading negative commentary amongst the team. I immediately nipped this in the bud by setting up a private meeting with this person. We listened to each other, and I was able to explain my reasoning behind selecting their colleague. In the end, we agreed that they would assist the spokesperson I had chosen in preparing for their meetings with the media, and there were no hard feelings."
Written by Marcie Wilmot on August 19th, 2021
Leadership
26. How do you make the decision to delegate work?
How to Answer
As a Public Relations Manager, you will be in charge of a team. The interviewer wants to know that you're capable of delegating work if needed. Talk about the instances when you would delegate and why.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Over the years as I've gained more experience in managing others, I've become more adept at delegating work. This is necessary when you're leading others because your time needs to be spent on the big picture and strategizing. While there are definitely times when I roll up my sleeves and get to work on the details, many times my team members carry out these tasks while I focus on the mission and vision behind the campaign or project. One example of a time when I would choose to delegate is when I know someone else is more experienced or better suited to that type of work than I am. Other times I delegate because I'm simply out of time or have higher priorities that I need to concentrate on. Finally, I sometimes delegate work with the express purpose of helping a team member gain more experience in a specific area."
Written by Marcie Wilmot on August 19th, 2021
Leadership
27. Describe your leadership style and give an example of a situation when you successfully led a group.
How to Answer
The interviewer wants to get an idea of what kind of leader you are. This is important because you will be managing people and projects. Talk about a time when you successfully led a group. Be sure to explain what type of leadership style you typically ascribe to (whether it be participative, authoritarian, delegative, transactional, transformational, or another type).
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"My leadership style has likely evolved over the years, but I would say that, in general, I am more of a participative leader. I lead in this way because I like to involve others in the decision-making process. I highly value the thoughts and opinions of the people around me and like to consider them when I'm making decisions. Having said that, though, I recognize and embrace the fact that I am the person who ultimately makes the call. Within my current role, I work with several other teams on a daily basis and lead my own. The people on my team are public relations specialists who collaborate and carry out the campaigns that we take on. In many cases, they also write the press releases and arrange the logistics for corporate events that I ultimately review and oversee. While I listen to the feedback of others before making decisions, I make decisive and quick decisions as needed."
Written by Marcie Wilmot on August 19th, 2021
Scenario Based
28. What would you do if a co-worker or client disagreed with your PR strategy?
How to Answer
There are going to be times when you and your team come up with a PR strategy that someone doesn't like, whether it be management or the client. The interviewer wants to know that you can handle this type of situation. Explain what you would do in these circumstances.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"There are definitely times when this happens. I view it as a positive because this just means that we need to continue nailing down what our strategy and planned objectives are for this particular campaign. In the beginning, this is necessary to ensure a successful campaign that pleases everyone. So, if someone doesn't agree with the proposed PR strategy, I explain why we're thinking of moving in this direction (providing insight into the needs of the market), but then remain open to making adjustments so everyone is content. Prior to beginning a campaign, it's essential that everyone - the PR team, management, and the client - are all on the same page. Many times when someone disagrees with the proposed strategy it's because they've lost sight of the objective and want to force their personal taste over market needs. It's my job to show them what will resonate with our target audience."
Written by Marcie Wilmot on August 19th, 2021
Scenario Based
29. Talk about a time when you mentored or trained a colleague.
How to Answer
As leaders, Public Relations Managers need to know how to mentor and integrate new hires into their teams. Talk to the interviewer about a time when you successfully trained someone. Discuss the methods you used.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"Earlier on in my career, I had the opportunity to be a 'buddy' to a new employee who had been hired for PR. As a more senior colleague who had been working in PR for multiple years by that time, I was easily able to show this person the ropes. Since public relations can be fast-paced and stressful at times, I gave them advice about how to prevent and alleviate stress. I also showed them how to prioritize projects. Additionally, I taught them a lot about the company, its products, and how our PR team typically functioned. Within very little time, this employee became a valuable part of our team. I always made sure to maintain our relationship and provided additional guidance when needed."
Written by Marcie Wilmot on August 19th, 2021
Time Management
30. How well do you manage your time?
How to Answer
Public Relations Managers tend to have a lot on their plate. The interviewer wants to know that you are able to effectively manage your time so you can get all of your tasks done. When you answer, discuss the different methods and tools you use to manage your time. You might also talk a bit about how you prefer to work in a fast-paced environment and how you manage and relieve stress.
Written by Marcie Wilmot on August 19th, 2021
Answer Example
"I believe that I'm very good at time management. The most important thing I do is prioritize projects by urgency and importance. This way I make sure to tackle the highest-priority items first and don't become overwhelmed. I also rely heavily on my online calendar to keep track of meetings. I like to block time for certain projects and tasks so I can concentrate and be very productive by avoiding distractions. In general, I enjoy variety in my work and a fast pace because it keeps me on my toes. I don't allow myself to get stressed out. By managing my time and implementing certain stress relievers, like taking a walk on my lunch break, I keep things under control and manageable."
Written by Marcie Wilmot on August 19th, 2021