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Public Relations Manager Interview Questions

Author
Ryan Brown
    Job Interviews Careers Management Public Relations Manager

28 Public Relations Manager
Interview Questions

  1. Why do companies need public relations?

    Community Answers

    • "There are two types of coverage, earned and paid. In the latter, company pays to share message, in the former, company works with editor to impact the message and because it comes from the editor, provides credibility to the company."
    • "Its important for managing the relations and to have a clear and creative message to the client."
    • "With my previous work experience, everyone was well equipment with the tasks at hand."
  2. Tell us about a time when you influenced the outcome of a project by taking a leadership role.

    Community Answers

    • "Sometimes team members will not admit that they have too much to do, need to step in and reallocate tasks as soon as aware of situation., make it easy for team to keep you updated."
  3. There are times when we are placed under extreme pressure on the job. Tell about a time when you were under such pressure and how you handled it.

    Community Answers

    • "I feel pressure when clients have far-reaching goals. Need to make sure that meet their needs, manage expectations and manage media needs."
  4. Why did you choose to pursue a career as a Public Relations Manager?

  5. What skills do you think are most critical to this job?

    Community Answers

    • "Manage needs of employees, clients and agency."
  6. What previous experience and education lead your interest in a public relations position?

    Community Answers

    • "Editor, communication major, media, writing, telecom led to tech PR"
  7. What kind of opportunity are you looking for?

    Community Answers

    • "Chance to aid clients, help employees grow in skills and help agency to meet goals."
    • "I am looking for a role in leadership and corporate communications."
  8. How do you make the decision to delegate work?

    Community Answers

    • "Skills, timing and availability for porject."
  9. Give me an example of when you had to go above and beyond the call of duty in order to get a job done.

    Community Answers

    • "International clients require availability outside work hours and I assure that I or team member is available. Work with editors to meet needs for sotry."
  10. Tell me about a PR decision you made, in which you regretted. What happened and what did you learn from it?

    Community Answers

    • "You have to do the best with what you have in a situation, so few regrets, but always look at lessons learned."
  11. How do your skills relate to this position?

    Community Answers

    • "I bring to the position, management experience, experience in designing and executing campaigns for clients and strength in writing and editing."
    • "Relations with media, managing social media accounts."
    • "I was involved with the Greater Greenwood Chamber of Commerce and Visitor's Center of Ninety Six, SC coordinating events, doing inventory, event planning, advertising, and communicating with my supervisor and other employees to collaborate Country to the Bone and Festival of Stars."
  12. What qualities make a good public relations manager?

    Community Answers

    • "Listening to client, employees and editors and being able to meet the needs of each group."
    • "A person that can meet deadlines, be detailed-oriented, tech savvy, and outgoing."
  13. What opportunities do you see in PR for our organization?

    Community Answers

    • "Build client base, enter new areas to stay ahead of changes in industry. Will have more ideas as I learn more about company."
  14. Describe a time when you made a suggestion to improve the work in your organization.

  15. How well do you manage your time?

    Community Answers

    • "Very well, lists, don't let job expand to fill time."
  16. Tell me about a time that you had to work on a team that did not get along. What happened?

    Community Answers

    • "Too many emails between members rather than talkiing. Encouraged social interaction and that worked for while, then needed to re-arrange team."
  17. Tell me how you go about delegating work?

    Community Answers

    • "Divide and conquer based on skills, interests and availability."
  18. Tell me about the most difficult situation you have had when leading a team. What happened and what did you do?

    Community Answers

    • "One team member did not pull his weight, we did cover for him, but then he was dismissed."
  19. Tell me about a time when you had to overcome a challenge with an individual or group when developing and executing a PR initiative. How did you handle it?

    Community Answers

    • "Overtaxed client did not deliver what we needed, we were able to step in and work on draft of items so that she could merely approve."
  20. What innovative procedures have you developed? How did you develop them? Who was involved? Where did the ideas come from?

    Community Answers

    • "Better ways of compiling briefing sheets, media lists, use of Google docs to share info."
  21. Give an example of how you have acted with integrity in your job.

  22. What skills would you like to develop in this job?

    Community Answers

    • "Industry understanding, new media techniques."
  23. What are your career goals?

    Community Answers

    • "To deliver value for clients and employer."
    • "I want to be in Public Relations because I want to use my gift of creativity and helping others."
  24. What does public relations mean to you?

    Community Answers

    • "The ability to liaise between client and influencers in order to deliver message."
    • "Building relationships between organizations and their public's."
  25. Describe your leadership style and give an example of a situation when you successfully led a group.

    Community Answers

    • "Trust employees, give them the tools they need to succeed on own, but realize that I will not throw them into deep end. Put team member in charge of developing outreach list, managing the process and garnered results."
  26. Give an example of a time in which you had to be relatively quick in coming to a decision.

    Community Answers

    • "Clients come on quickly and can leave quickly. Client in student online loans had immediate need for coverage with short timeline for launch and we were able to jump on it an deliver coverage."
  27. What do you like least about being a Public Relations Manager?

    Community Answers

    • "When everyone confirms for briefings and then need to wait on for for them."
  28. What do you like most about being a Public Relations Manager?