Companies employ public relations managers to develop and maintain a favorable public image of their organization. Their specific responsibilities may vary depending on the industry they are working in as well as the company's marketing budget. In general, public relations managers design and write press releases, respond to media requests, prepare information for publishing, assess promotion programs and arrange promotional interviews and programs on behalf of their employer.
Most companies will require all applicants to have at least a bachelor's degree in journalism, English, public relations, communications or business. Having some work experience as a public relations manager will work heavily in your favor. One way to get this is by completing an internship. Public relations managers must have outstanding communication, interpersonal, organizational, speaking, writing and problem-solving skills.
Why did you choose this particular career path? Do you think you have what it takes to work in public relations? With speaking, presentation and communications skills being key attributes for this role, the interviewers will be paying as much attention to how you deliver your replies as to the replies itself. Before going for your interview, it pays to practice, practice and practice some more. Practice what you are going to say and how you are going to say it. To see the kind of questions that are typically asked at public relation manager interviews, go to Mock Questions.