MockQuestions

Marketing Project Manager Mock Interview

To help you prepare for your Marketing Project Manager interview, here are 26 interview questions and answer examples.

Marketing Project Manager was written by and updated on July 26th, 2021. Learn more here.

Question 1 of 26

What is your communication style? Cite an example of how it helped move a project along.

How to Answer

The project manager is the glue that holds the project together. For most marketing agencies and marketing departments, the project managers must keep the team members informed and accountable throughout the process. At the same time, PMs also need to communicate progress with clients. Show the interviewer that you can adapt the way you communicate with clients and team members based on the needs of the project. Moreover, you will also want to emphasize that you are able to communicate effectively with a variety of temperaments and paces. In your answer, provide an example or examples in which you used effective communication to resolve an issue or manage risk.

Written by M Cheryl Harkins on July 26th, 2021

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List of 26 Marketing Project Manager Interview Questions & Answers

  • Behavioral

    1.

    What is your communication style? Cite an example of how it helped move a project along.

      How to Answer

      The project manager is the glue that holds the project together. For most marketing agencies and marketing departments, the project managers must keep the team members informed and accountable throughout the process. At the same time, PMs also need to communicate progress with clients. Show the interviewer that you can adapt the way you communicate with clients and team members based on the needs of the project. Moreover, you will also want to emphasize that you are able to communicate effectively with a variety of temperaments and paces. In your answer, provide an example or examples in which you used effective communication to resolve an issue or manage risk.

      Written by M Cheryl Harkins on July 26th, 2021

      1st Answer Example

      "I like to over-communicate to ensure that nothing gets lost in the fold. For example, after sending post-meeting action items through email, I will assign tasks through the project tracker with clear notes. Then, I will continue to reach out to the task owners for real-time updates. Once, I had a team member whose deliverable was due in a day but was unresponsive. I sent a note through the project tracker and followed up through email, but still couldn't get a hold of them. I decided to call their personal phone and found out they lost their internet connection for the day and wouldn't be able to make the deadline. I made the call to re-assign to another team member immediately. Ultimately, I don't mind sounding like a parrot if that means tasks are completed on time and to standards."

      Written by M Cheryl Harkins on July 26th, 2021

  • Behavioral

    2.

    What do you like and dislike about working with creatives?

      How to Answer

      As a project manager in the marketing space, managing or working with creative team members such as content writers and graphic designers is a certainty. In your response, demonstrate that you are capable of relating with personalities that are less likely to follow the norm. Creatives can be unpredictable and temperamental, so assure the interviewer that you can be the one to think reasonably and drive the team toward a common goal. In addition, you will also want to emphasize that you can foster a collaborative environment with creatives because they need a lot of room to develop ideas.

      Written by M Cheryl Harkins on July 26th, 2021

      1st Answer Example

      "I like working with creatives because I enjoy the process of ideation. Creatives also drive me to become more resourceful and imaginative in solving problems. I think that they bring color to the working environment. However, it's also true that working with creatives is like herding cats, constantly. So, before I assign project tasks, I always make sure I run turnaround times by them and negotiate as needed. Sometimes it's a challenge to get them to think in realistic terms, but I'm happy to take the wheel and get their commitments. I ensure them that we all have the same goal, to deliver at the highest standards, at a reasonable time."

      Written by M Cheryl Harkins on July 26th, 2021

  • Behavioral

    3.

    What is your experience in handling multiple projects simultaneously? How many is too many?

      How to Answer

      With this question, the interviewer is assessing two things: how much experience you have in managing a portfolio of projects, and how well you can gauge your own bandwidth when it comes to the volume of work. Because projects can vary in terms of timeline and scale, base your answer on how much you think you can do within a day or week. Another element you may want to touch on is your ability to say no to projects when you know the quality of your work could be compromised.

      Written by M Cheryl Harkins on July 26th, 2021

      1st Answer Example

      "Managing multiple projects at once is an everyday expectation for me. I don't think there's a hard-and-fast number to say 'too many' but projects often vary in terms of how much resources they take up versus their impact revenue. For example, I could be assigned a project that's scheduled to run for six months and requires just a two-person team. That would probably take me less than an hour a day to manage, even less. However, say I'm managing a high-value project that's due in two months. That could mean more than double in terms of resources, whether that's labor hours, quality monitoring, or similar aspects. I would need to dedicate a lot of hours in a day to that type of project. If I foresee any issues with allocating enough time to manage my projects, I'll be sure to delegate what I can and refuse new projects if absolutely necessary."

      Written by M Cheryl Harkins on July 26th, 2021

  • Behavioral

    4.

    What do you hope to achieve in the next five years?

      How to Answer

      The interviewer wants to learn that you are not only dedicated to a career path in project management but that you also look forward to contributing to the company's success. Depending on the company's organizational structure, talk about the different specialties or concentrations that may become available to you. Be honest but emphasize that you plan to continue building your project management skills. Along with growing your project management career, also show that you see yourself growing with the company.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Behavioral

    5.

    Describe a time when you received difficult feedback as a project manager.

      How to Answer

      As a project manager, it will be impossible to drive a project to its success without earning your team's confidence. When positioning your answer, expound on the actions you took after receiving the feedback. Avoid going into too much detail about what the mistake was or from whom the feedback came. Think about how you were able to grow from the experience, and how you held yourself and your team to the highest of standards.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    6.

    What is your experience interacting with and presenting to C-Level executives or senior leaders?

      How to Answer

      Marketing project managers are expected to have top-shelf communication skills, versatile enough to cater to a variety of audiences. With this question, the interviewer wants to learn that you are comfortable representing your team or your agency's interests when speaking with senior leadership stakeholders, or clients of the highest positions. A successful answer shows the interviewer that you can hold your own when speaking to such people, and that you are able to do your job and not be intimidated.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    7.

    How do you determine your success in managing client relationships?

      How to Answer

      Marketing managers could work for an agency or be in-house resources. This question is particularly aimed at external client relationship management. The interviewer will want to hear about performance indicators associated with client relationship management, such as client satisfaction score and client retention rate. Talk about hard metrics if you can, the details around them, and how well you performed.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    8.

    What project management methodology do you think works best for marketing campaigns? Talk about your reasons for choosing this methodology.

      How to Answer

      Marketing is a nuanced practice, and what works for one or project will not necessarily be the same fit for another, even for similar clients or within the same industry. The interviewer is not looking for a specific methodology. Instead, they are wanting to learn what factors you would consider when deciding which methodology to follow. A successful answer will discuss a few of them, along with the different types of campaigns you think each one fits best.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    9.

    Which tools do you prefer to use to track progress on your projects?

      How to Answer

      While the interviewer is asking about your familiarity with project management software, they're really assessing your proficiency in utilizing such tools to ensure project success. Talk about particular PM tool functions that really stand out to you, and for which processes you think they fit best. In general, all project management tools have the same core functions, so user proficiency is almost always transferable from one software to the other. What matters to the interviewer is that you understand how best to use your tools.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    10.

    Can you give an example of a successful project kickoff meeting?

      How to Answer

      The success of a project hinges a lot on how it begins, and the project manager is responsible for facilitating successful meetings throughout the project lifecycle. The interviewer will want to hear that you can prepare a solid agenda. Depending on the industry and project goals, kickoffs generally cover an introduction, a high-level discussion of project logistics, and measures of success such as target metrics. Further, you should consider adding key takeaways as the final part of the meeting. For extra points, you may want to describe a positive tone and atmosphere when facilitating the meeting.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    11.

    Describe a time when you needed to escalate an issue. What were your reasons and what was the outcome?

      How to Answer

      No matter how competent you are as a project manager, you will encounter issues that hamper the progress of your project, and these issues are beyond your control. A successful answer will assure the interviewer that the issue you escalated is time-sensitive, and definitely outside of risk management and change control procedures. The interviewer will also what to learn that you are clear on the outcomes you expect from the escalation and that you can get the project back on track once the issue is solved.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    12.

    What is your formula for successful project meetings?

      How to Answer

      Generally speaking, the process to facilitate successful project meetings go beyond the actual meeting time. As the project manager, you are expected to plan meetings, facilitate them, and follow up on outcomes. Talk about how you might go about these three phases and why you think your meeting formula works.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    13.

    Provide an example of a time you encountered scope creep one and how you handled it.

      How to Answer

      Scope creep can be a real problem for project managers. It occurs when the project's objectives shift as it progresses, which can lead to the project going over its budget and/or timeline. In your response, assure the interviewer that you are capable of recognizing scope creep as it surfaces. Talk to them about how you would prevent it from occurring and what you would do if it did happen.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    14.

    What kind of experience do you have managing budgets?

      How to Answer

      Depending on cost structure, project managers have a certain level of control toward cost management. Whether working with set hours as in a marketing retainer or working within a defined project-based budget, it's imperative that project managers know how to plan and monitor costs. Give the interviewer a solid example of times when you've successfully managed budgets. Discuss the tools you use to keep track of project costs and best practices to avoid going over the budget.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    15.

    What are some risks and issues you've dealt with in the past during projects?

      How to Answer

      Project risks commonly involve resources, time, scope, communication, and cost. They tend to refer to a condition or event that may impact the project in the future, whereas an issue is an existing problem that is currently affecting the project. The interviewer wants to know that you're familiar with risks and issues because as a project manager, you need to be able to prevent, mitigate, and manage any risks or issues that arise during a project.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    16.

    Do you prefer to handle things yourself or to delegate to others?

      How to Answer

      This is the interviewer's way of finding out if you are a micromanager or not. Oftentimes in the marketing world, resources are limited, so you may need to roll up your sleeves from time to time. Most likely, the interviewer is looking for someone who is comfortable delegating tasks to others for the most part. You want to show that despite your willingness to do a little bit of the nitty-gritty, you are still the leader and your focus is to rally the team and achieve goals.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Competency

    17.

    You're bombarded with heated emails between your client and one of your colleagues. It looks like the client is expecting a deliverable that's outside of the contract. How would you proceed?

      How to Answer

      If the PM role involves client relationship management, conflicts between the client and your internal team will happen sooner or later. The interviewer wants to know whether you can stick to facts while resolving the conflict, and not be overcome by emotion. Show that you have the skill to uphold your company's interest without losing the client's confidence.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Leadership

    18.

    Your team is starting to lose confidence. How do you show them that you have their back?

      How to Answer

      With this question, the interviewer is assessing your leadership and motivational skills. As with any other issue that arises in a project, your root-cause analysis skills will come in handy. An effective answer will demonstrate how well you can gather necessary information from the team. In your answer, demonstrate that you are capable of motivating your team by providing specific examples of actions that will boost their morale.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Leadership

    19.

    Tell me about your favorite manager (anyone you directly reported to). What qualities did they have that really stood out to you?

      How to Answer

      By asking this question, the interviewer is looking at how your leadership style is influenced by others. This question also determines your attitude towards leaders, as well as the type of personalities you work well with. When positioning your response, keep in mind the type of working environment marketing agencies have and address the expectations outlined in the job description. The interviewer will want to learn how you can be a highly independent leader who is adept at delegating tasks.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Leadership

    20.

    Describe a time when you worked cross functionally on a project. What did you differently to manage it well?

      How to Answer

      Having access to a diverse set of experiences, skills, and backgrounds means your projects are infused with more resources, creativity, and elevated problem-solving. A successful answer illustrates not only your exposure to cross-functional teamwork but also your ability to be in the driver's seat of it. Talk about how differently you might communicate across teams versus communicating with one lean team. In addition, the interviewer will also want to learn how you might leverage everyone's strengths and limitations to ensure project success.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Leadership

    21.

    How would your previous stakeholders and team members describe you as a leader?

      How to Answer

      This is a general leadership question, but the interviewer is looking for you to address specific aspects in your answer. Marketing is a dynamic industry that requires a lot of flexibility from project managers. Assure the interviewer that you can make decisions quickly in a high-pressure, constantly-changing work environment. Another element that you'll want to touch on is your ability to negotiate with colleagues and clients to keep projects on track.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Scenario

    22.

    You need the client to make a decision on marketing strategy. However, there are two decision-makers and they can't seem to agree. How do you proceed?

      How to Answer

      When there's more than one captain on the ship, it's almost a guarantee that it will sink. When crafting your response, think about how you might establish your agency's authority in marketing. After all, the client did hire you for your expertise. A successful answer will address how you might guide the decision-makers towards the most reasonable, goal-focused, and data-driven decision.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Scenario Based Project Manager

    23.

    Two project team members are not seeing eye to eye on a decision point. How will you handle the conflict to keep the project on track?

      How to Answer

      As a project manager, you are expected to keep the team on goal and on time. As with any activity that involves teamwork, differing opinions could prevent the project to move forward. When positioning your answer, clearly express that you can mediate between team members when conflict arises before it can impact the project's success. Cite an example of a time when you had to act as peacemaker between team members. Include ways in which you were able to respond calmly and objectively.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Scenario Based Project Manager

    24.

    A project manager has left a client's project in your hands abruptly. How do you handle this transition?

      How to Answer

      Taking over a project that's already off the ground is a unique challenge especially if you don't get a chance to get a download from the previous project manager. If you have experienced this, highlight the main problems you had to solve and the time it took to get comfortable. If you have never experienced this, you will want to list concrete steps in getting the most up-to-date information, and team members you plan to reach out to. A successful answer will focus on moving the project along.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Scenario Based Project Manager

    25.

    You're given a chance to pick a failed project and do it over. Walk me through your plan for success.

      How to Answer

      There is a multitude of reasons a project fails. In this question, the interviewer wants to learn that you can conduct a post-mortem analysis of a project. Additionally, you will also want to express that you don't take failure personally. Rather, you're willing to learn from failure and improve on your project management skills.

      Written by M Cheryl Harkins on July 26th, 2021

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  • Scenario Based Project Manager

    26.

    A project manager has left a client's project in your hands abruptly. How do you handle this transition?

      How to Answer

      Taking over a project that's already off the ground is a unique challenge especially if you don't get a chance to get a download from the previous project manager. If you have experienced this, highlight the main problems you had to solve and the time it took to get comfortable. If you have never experienced this, you will want to list concrete steps in getting the most up-to-date information, and team members you plan to reach out to. A successful answer will focus on moving the project along and inspiring confidence in the client.

      Written by M Cheryl Harkins on July 26th, 2021

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