Some organizations do customer satisfaction surveys; some have forms on their website or send out short service-based questionnaires by email. Other companies do not collect insights at all. Talk to the interviewer about your desire to obtain customer feedback, and why it is critical to you and the success of your team. Be sure to mention the methods you have leveraged in the past, to collect valuable customer feedback.

"My current organization is small, and we do not have an existing process for capturing and analyzing customer service data. In our business, we have every customers' email and phone number. Once a month, I select a handful of customers that I call directly. The remainder, I send out an auto-email. I ask questions such as 'would you recommend our store to others? and 'on a scale of 1-10, how satisfied were you with your overall experience?' I also leave room for open-ended questions such as 'what could we do differently, on your next visit?' Once I have compiled some valuable data, I will present it to my team in our monthly meeting. We brainstorm ideas for improvement and move forward from there. If I receive consistently negative feedback on one particular team member, I will offer further coaching or take corrective action in a one-on-one setting."