32 Sales Associate Interview Questions & Answers
Table of Contents
- 1. Adaptability Questions
- 2. Behavioral Questions
- 3. Career Goals Questions
- 4. Compatibility Questions
- 5. Competency Questions
- 6. Customer Service Questions
- 7. Diligence Questions
- 8. Direct Questions
- 9. Experience Questions
- 10. Job Satisfaction Questions
- 11. Problem Solving Questions
- 12. Scenario Based Questions
- 13. Teamwork Questions
- 14. Tough Questions
Adaptability
1. How do you adapt in a constantly changing environment?
How to Answer
Change is prevalent in the workplace today, and the interviewer wants to know that you can embrace change rather than become thrown off by it.
Think of a story-based example that you can share with the interviewer where you faced change but the result was positive. Perhaps your job duties shift, or there is a significant revision to store policy. Maybe you will have to welcome a new manager you're not particularly fond of, or your company is acquired by a competitor. These situations make great examples to draw on to showcase your ability to be adaptive in the workplace.
If you do not have previous work experience to draw from, think of an example from school, volunteer work, or a sport you are involved in. Highlight the fact that you are able to adapt quickly to changes while still being able to meet the primary goals and tasks that are in front of you. Describe skills that you have that allow you to adapt to change, whether you are good at keeping calm under stressful situations, you are a quick learner, or you have excellent problem-solving skills. The interviewer should be confident that you are open to challenges or even thrive off of them.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I adapt well to change and even welcome changes since they cause me to learn new skills and become more flexible in my profession. Last year our company was sold to a competitor, and a lot of our management team changed hands. It was a lot of change to handle in a short time, especially being unsure of who to report to ahead of others. I am resilient, though, and have made the big changes work by keeping my head down and delivering great work, no matter who it goes to in the end."
Written by Rachelle Enns on February 19th, 2021
Behavioral
2. How do you handle stressful situations?
How to Answer
Your ability to manage stress will directly influence your ability to do your job successfully. Before answering this question, think of some ways you have learned to deal with stress at work. As a Sales Associate, you can't always take a break when you need it, so share what you choose to do instead.
Some workplace stress management strategies include:
- Track your most common stress factors and make a plan to address them.
- Establish professional boundaries where you can.
- Try breathing exercises or meditation on your break.
- Recharge your emotional batteries throughout the day.
- Express your stress to your manager/supervisor and ask for help.
It is important to show the interviewer that you can handle high-stress situations in a healthy way. Explain your process when handling a stressful work-related situation. You can do this by describing an experience where you successfully managed your stress levels at work.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"As a Sales Associate, I fully expect to be put into stressful situations and can professionally handle a broad scope of pressure. I remain calm when facing a stressful situation and look for ways to solve the issue swiftly. For instance, if there is an unexpected customer dispute, I will determine what can be done to ensure the customer is cared for. I am always ready to adjust my day because stressful situations are bound to occur when working in sales. My current manager, when you call for a reference, will also attest to my coping strategies when under stress and pressure."
Written by Rachelle Enns on February 19th, 2021
Behavioral
3. Have you ever walked up to a stranger and started a conversation? If so, tell me about the experience and your overall approach.
How to Answer
As a Sales Associate, you will need to be comfortable making conversation with anyone and everyone! This question is your chance to show the interviewer that you will not be afraid to approach customers and make a connection with them. By showing comfort in talking to strangers, you demonstrate that you have the personality required to be successful in sales. When telling your story for this behavioral-based question, you can use the STAR framework. STAR is an acronym for Situation, Task, Action, Result.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I enjoy striking up conversations with strangers. I take public transit to work every day and find myself in riveting conversations many days. For instance, on my way to work yesterday, there was a gentleman sitting beside me. He was reading a book that I've had on my to-read list for some time. I asked him what he thought about the book, and what he was learning from it. It turns out he is a professor at the university I attend. I was happy to have made a connection with him through a memorable conversation. This will be especially beneficial if I ever have a class with him in the future. As a Sales Associate, I realize that the ability to strike up converstaion with confidence is a very important quality. I have the confidence required to approach customers and I have the people-skills to make a connection with them."
Written by Rachelle Enns on February 19th, 2021
Behavioral
4. How do you move forward from a string of rejections?
How to Answer
Rejection is a normal part of any sales job. Let the interviewer know that you are human and rejection does get to you, but you know how to bounce back and keep being persistent, and that rejection fuels you to do better. Express that your past sales experience has taught you how to deal with rejection. Position rejection as a learning tool - through rejection, you learn how to adjust and improve your sales techniques to reduce the rate of rejection.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"When a customer rejects me, it's frustrating, especially when I am trying to hit a sales quota and am feeling the pressure. To offset this, I will always focus on the positive. Perhaps the customer will return, or maybe the next person to walk into the store will purchase double the amount of product from me. I like to believe that it will all work out in the end."
Written by Rachelle Enns on February 19th, 2021
Career Goals
5. Why have you chosen to work as a Sales Associate?
How to Answer
The interviewer wants to know what has led you to pursue this Sales Associate role. They want to see that your ambitions run deeper than simply needing any job. Take the time to bring your interests to life for your interviewer. This question presents a great opportunity to storytell, as well.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"Ever since I was young, I knew that I had a natural ability for sales. I worked as an ice-cream re-seller when I was just 12 years old. I had a cooler full of ice that I attached to my bicycle! I would ride to the neighborhood park after school and offer the goodies to the neighborhood kids for $2 each. I absolutely loved the feeling of accomplishment at the end of the day when my ice-cream inventory was all sold and I could count all of the money I made. I continue to apply that same excitement when hitting my sales goals as a Sales Associate. I love that feeling I get when I complete a sale or exceed my targets."
Written by Rachelle Enns on February 19th, 2021
Career Goals
6. Where do you see yourself in 5 years?
How to Answer
Interviewing and on-boarding is a costly and time-consuming process for any hiring company. The interviewer would like assurance that you are seeking a long-term fit rather than an interim job until something better comes along. Before your interview, take a look at the career growth options with the hiring company. Also consider the ways that you can add long-term value even without a job promotion.
You could also conduct LinkedIn research on the company and its team members. Gain a better understanding of the typical career trajectory of the company's Sales Associates who held this role before you. For instance, your research may show that previous Sales Associates are often promoted to Store Manager positions after some time, and then promoted to Territory Management over time. This approach can give you a strong sense of what is reasonable when it comes to career growth in the organization.
If you have stable tenure with jobs in the past (the length of time you've been there), be sure to highlight this positive factor. Overall, your answer should be positive and in alignment with the organizations' long-term goals.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"On Company ABC's website, I read that the organization is estimating an overall growth of 600% over the next 4 years. If given the opportunity, over time, I would be happy to take on additional responsibilities and move into a store manager position. I would also be excited to participate in company-approved courses and workshops in order to further develop my skills to complement the company's growth-based goals."
Written by Rachelle Enns on February 19th, 2021
Compatibility
7. What do you think are the most important characteristics of a great Sales Associate?
How to Answer
The interviewer wants to know the attributes that you value most in a Sales Associate. They also want to know that you possess these characteristics yourself. Discuss what you believe to be the most important characteristic for a Sales Associate to have, why you believe it to be true, and then talk about how you embody that characteristic.
Some ideas to get you started:
- Trustworthy
- Accountable
- Committed
- Results-oriented
- Detailed
- Driven
- Strong Negotiator
- Reliable
All of these attributes are valuable in a sales setting!
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I believe that a Sales Associate needs to be a good listener and a solid communicator so they can ask the right questions of their customer and make truly educated product and service suggestions. I have been working to hone my skills in verbal communication and have educated myself on asking great questions that lead to a sale."
Written by Rachelle Enns on February 19th, 2021
Compatibility
8. Are you able to work overtime, weekends, and holidays?
How to Answer
It's imperative to answer any scheduling-related questions with full transparency. If you were aware that overtime, weekends, and holidays were a requirement for this Sales Associate role when you first applied, and you can accommodate, give a concise answer. If you have some scheduling restrictions such as class times or parenting expectations, use this question as an opportunity to tell the interviewer what days/times you are available. If you were not aware that overtime, weekends, and holidays were a requirement, you ask what the schedule or rotation looks like and then continue the conversation. It's important to show flexibility where you can while maintaining a professional stance on your personal needs.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"Yes, I am happy to take any hours that are given to me. I have a flexible lifestyle and am aware that the hours may be unconventional from time to time."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"Not over time because I have night classes too. I can definitely do the weekends and holidays."
Written by an Anonymous User
Our Professional Interview Coach
Rachelle Enns Reviewed the Above Answer
Rather than focusing on what you cannot do (starting a sentence with a negative is an interview killer), try to talk about what you can do. I have offered a revision, below.
"I can work on weekends and holidays. My school schedule includes night classes, so I have some limitations when it comes to overtime."
Compatibility
9. Do you enjoy socializing with customers?
How to Answer
Sales Associates spend their days holding many conversations, meeting new people. Tell the interviewer what you enjoy specifically when socializing with customers. Discuss what gives you joy when helping a customer and why it is fulfilling to you. Being a naturally social person is a positive attribute, so if you are the type of person who loves talking to people and meeting new people, tell the interviewer this. Conversing with customers is a great way to build relationships and to ensure that they become or continue to be return buyers.
Perhaps you are more of an introvert who does not feel energized after hanging out with large amounts of people. That is okay, and you do not need to pretend to be someone you are not. Share the types of people or situations that you enjoy. It's essential to maintain a positive angle when addressing this question.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"As a true extrovert, I find having conversations with new people to be energizing. I enjoy being around people who are open to chatting and ready to discover how my products can serve them and meet their needs. Customers who are friendly and open to a transparent discussion are definitely a source of joy for me as a Sales Associate. Even more so, I love to have follow-up conversations with customers after they make a purchase or when they return for another product. I look forward to getting to know your customer base!"
Written by Rachelle Enns on February 19th, 2021
Competency
10. What do you think are the most important skills in succeeding in sales?
How to Answer
This strengths-based question has a dual purpose. First, the interviewer wants to know the factors you believe are important to succeed in this role. Next, they want assurance that you possess these skills yourself. To prepare for this question, spend time studying the job description. It will have clues that tell you the skills and strengths that the hiring company is seeking. Also, take time to single out the strengths that you believe are a match and help you succeed in this role. Elaborate on why you think these skills are so important and how you will apply them on the job when you are hired.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"After reading the job posting and doing my own research on sales success, I believe the most important skills are clear communication, active listening, and diligence. I clearly communicate by asking the right questions and never assuming that I entirely understand the message I am being told. Active listening should go hand-in-hand with clear communication. I actively listen to my customers and mirror them, repeating back what they tell me to ensure that I am interpreting their needs correctly. Next, diligence is important. Many customers will say no before they say yes. I have been trained to see 'no' as starting a negotiation rather than the end of a negotiation. I enjoy the challenge of selling and will not give up on a customer the first time. I believe these strengths are a large reason I am a top sales associate in my current company."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"To succeed in sales, confidence, good persuasion skills, and self-assurance are as important as being resolute and determined."
Written by an Anonymous User
Our Professional Interview Coach
Rachelle Enns Reviewed the Above Answer
These are essential skills, for sure! Next, try pairing down your list to the top 3 and then discuss the ways that you currently deliver, or plan to deliver, these skills in the workplace. I have provided a starter for you, below.
"I believe the most important skills for succeeding in sales include confidence, persuasion, and determination. I exude confidence in sales by...(discuss how you portray confidence). I am persuasive by...(give a story example). Lastly, I am determined and never give up. For instance...(tell a brief story of determination)."
Competency
11. What do you see as the key skills in closing?
How to Answer
A significant part of your role as a Sales Associate is closing deals. Depending on the product you are selling, the sales process may be quite competitive, and the stakes could be high. For instance, if you are working as a Sales Associate for a car dealership or a jewelry store, it will be imperative that you know how to close a sale. Show the interviewer that you understand 'the art of the close.'
Some factors to closing a sale:
- Avoid reacting adversely to the word 'no' from a customer
- Probe into your customers' challenges and focus on a solution
- Ask discovery questions that help you to understand your customers' priorities
- Secure true buy-in from your customer by collecting 'yes' responses
- Never try to prove your dominance, and always listen with an active ear
Written by Rachelle Enns on February 19th, 2021
Answer Example
"It is important to stay calm, remain patient and be personable while closing a sale. I like my customers to feel like they're receiving the most personalized service possible by connecting with them on a personal level. Customers should feel comfortable, not like I am forcing them to buy something they don't want or need, to serve my own agenda. My customers should always feel that I have their best interests at heart. I like to ask discovery questions to figure out the customer's wants and needs and create a sense of urgency. The customer must know they are receiving a great product for the best price and that it fits with their needs."
Written by Rachelle Enns on February 19th, 2021
Customer Service
12. How do you typically like to engage a customer?
How to Answer
It is important to show that you are attentive to your customers while also maintaining your purpose as a sales associate, which is to make a sale! Describe your customer service communication and engagement style. Customer service training will tell you that there are many approaches to engaging with a customer.
This is a chance for you to show why you are an excellent salesperson. We each have a unique personality, and you want to convey your personal style to the interviewer. You can even give a step-by-step example of how you might engage a customer who has walked into a store.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I like to greet the customer by saying hello and asking how they're doing. I observe what they are looking at and give them information about the product(s). I then ask them if they have any questions. I keep the conversation light and friendly. I think it's important to make the customer feel comfortable and taken care of."
Written by Rachelle Enns on February 19th, 2021
Customer Service
13. What does good customer service mean to you?
How to Answer
Great customer service is directly attached to sales success! For this reason and many more, the interviewer wants to know that you have the ability to deliver great service if you are hired for their Sales Associate position. Good customer service means bringing your problem-solving skills to work, meeting your customer's needs, actively listening, maintaining a positive attitude, and possessing strong knowledge of the products you are selling. If you have experience as a Sales Associate, you can give an example of how you've used these service elements to deliver an exceptional customer experience. If you are new to your career, you could describe a time when you received excellent customer service and highlight what made the experience so memorable.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I truly believe that providing good customer service is crucial to success in sales. To make this happen, I create the best experience possible for my customer. This action includes knowing my products inside and out to recommend products for them based on my knowledge. I also ask a lot of thoughtful questions and actively listen before making a suggestion. I want my customers to be satisfied with their purchase and come back frequently."
Written by Rachelle Enns on February 19th, 2021
Diligence
14. How good are you with targets and deadlines?
How to Answer
The interviewer would like to know that you are a diligent individual when meeting work-related deadlines. When answering, it's important to show a determination to complete your tasks on time. Talk to the interviewer about your ability to act diligently on the job. If you can, give an example when you were given a deadline and met or exceeded your employers' expectations.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I am a strong goal-setter and have a proven ability to meet deadlines. For instance, in my previous position, I was asked to sell 75% of the remaining XYZ product in 30 days because the product was going to be out of season shortly. After mapping out the amount of product I needed to sell per day, I exceeded my target. I ended up selling 100% of the product in 21 business days. Part of my success was due to my ability to map out a plan and properly utilize the company's Salesforce system to track my progress."
Written by Rachelle Enns on February 19th, 2021
Diligence
15. As a Sales Associate, what do you see as your top goals within a company?
How to Answer
To answer this question, think about your top responsibilities from your past experiences as a Sales Associate. Choose two goals that you believe are the most important factors to your success and your company's success. Show enthusiasm for your work and make the connection between these important tasks and how hiring you will benefit the company.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"As a Sales Associate, my primary goal is to generate sales. I always have my sales target in mind and do everything I can to reach this goal including prospecting, and training myself on the art of closing a sale. My other primary goal is to provide good customer service to maintain a positive reputation for the company. It is essential to provide customers with the best experience as this is the best way to gain repeat business and valuable referrals. In my current role, I apply these principles and have landed in the top 3 for sales numbers the last four months running. I look forward to bringing the same success to your business."
Written by Rachelle Enns on February 19th, 2021
Diligence
16. In your current position, how much time do you spend each day communicating directly with prospects?
How to Answer
The interviewer wants to know how much face time you have with your prospects. Express an interest and commitment to relationship-building and business development activities. Show that you nurture the sales process and your prospects. This activity is especially essential when working as a Sales Associate for higher ticket items such as jewelry, vehicles, art, and furniture. You can answer by describing what percentage of your day is spent prospecting and reaching out to your potential customers. Describe your method for reaching out, as well. Take the interview through your sales journey!
Written by Rachelle Enns on February 19th, 2021
Answer Example
"In my current position, I start each day with 30 minutes of phone calls to customers I met in the two weeks prior who did not purchase on their original visit. Then, when the doors to our store open, I focus solely on helping the customers who walk in. I am sure to be present with them, ask about their needs, and take their contact information if they are on the fence about a purchase. At the end of my day, I put these prospects into my database and enter them into my follow-up sequence. Since implementing this prospecting approach six months ago, my sales have increased by 27%."
Written by Rachelle Enns on February 19th, 2021
Direct
17. What do you know about the products and or services we offer our customers?
How to Answer
The interviewer would like to know how much time you have researched their organization before attending your interview. Take the time to dig deep into the company's history as well as its successes. Reading their Wikipedia page will not be enough preparation. You should also perform a Google search and look for awards or other exciting accolades to mention. Review the company website and take note of common themes in their mission and core values. Get to know their brand story as well. Check the company's social media platforms for themes in messaging and customer engagement. You should also search who their follower demographic is on social media. This information will give you a strong idea of their target customer. Ensure that you have a strong grasp of their products/services.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I have shopped at Company ABC for many years and know that this store is always on the cutting edge of fashion, coming out with trends before anyone else. Through my research, I also read that you offer a buy one, give one clothing program to help underserved areas in our region. It appears that you truly care about your community and customers, which was a stand-out factor when I chose to apply for this Sales Associate role."
Written by Rachelle Enns on February 19th, 2021
Experience
18. Do you have any experience selling the products we offer?
How to Answer
If you are familiar with selling similar products to the hiring company's offering, talk specifically about your experience. You could discuss:
- How long you sold these products
- What specific brand(s) you sold
- The location you sold the product (malls, trade shows, fairs, kiosks, etc.)
- Whether or not you had to meet sales goals in the past
- Any accomplishments you have achieved while selling this particular product.
If you are not familiar with selling similar products, let the interviewer know what you are familiar with. Perhaps you have not sold related products, but maybe you are well experienced in sales or understand how they work from being an avid consumer. Show that you are confident and you have the skills required to be successful in this retail role.
Written by Rachelle Enns on February 19th, 2021
Entry Level
"I have been an avid consumer of tech and electronics for many years. I often read reviews on TechRadar and GadgetReview, which help me to make smart buying decisions. I am confident that my knowledge of your products' most popular specs and features will translate very well with your customers. With some training in closing a sale, I believe that I can quickly become a top-performing retail associate at Company ABC."
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I have sold similar products for the past four years. When I worked with Company XYZ, I helped open a new location in our local mall. At that time, we introduced similar new cell phone and gaming models to many excited customers. Since that initial introduction, there have been many improvements to these products, and I am continually excited to represent ever-changing tech products. I consistently exceed my sales target of 200 sales per month and am eager to do the same with Company ABC."
Written by Rachelle Enns on February 19th, 2021
Experience
19. Are you familiar with cataloging, inventorying, stocking of merchandise, and other sales-related responsibilities?
How to Answer
If you are familiar with inventory duties or other tasks related to product inventory, talk about these tasks and how they play a role in your current or previous positions. These details could include how often you are required to count inventory, how many SKU's you track, whether you divide inventory responsibilities with other team members, or a specific system you used for maintaining inventory.
If you do not have related experience, be transparent about this fact. Rather than leading with an 'I do not have...' statement, try leading with what you do offer. Perhaps that includes excellent organizational skills or a superior ability to track items in Excel spreadsheets.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"In my current position I help lead our inventory count every month-end. We use a basic Excel spreadsheet to track our inventory count and then we submit the count to our head office through our internal retail POS system. Proper counts are very important and I see great value in maintaining accuracy every day to ensure that month-end and other merchandise and stock responsibilities are completed seamlessly."
Written by Rachelle Enns on February 19th, 2021
Experience
20. Do you have any prior experience in the field of sales and customer service?
How to Answer
If you have prior sales/customer service experience, describe your experience by giving a brief overview of your resume. This question offers a great opportunity to reveal sales and customer service experiences that may not be included in your resume. Give examples by using your previous work experience, whether you worked in a retail environment, or related. Be sure to provide your interviewer with your sales-related accomplishments as well.
If you do not have experience as a Sales Associate, be transparent about this fact. Rather than leading with an 'I do not have...' statement, try leading with what you do offer. Perhaps you are a very social person and find it easy to speak to strangers, or if you are a friend who constantly introduces your friends to the hiring company's products. Even if you don't have past sales/customer service work experience, you should be able to demonstrate that you are driven and that you have the characteristic and transferable skills needed to be successful in this Sales Associate role.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I have experience in both sales and customer service. I started by career with Company XYZ where I was hired as a cashier. I checked out approximately 100 customers per shift, and always received compliments on my positive attitude and friendly demeanor. After one year, I was promoted to a sales position with the same company. I learned how to sell through active listening and asking helpful discovery questions. Now, as a Sales Associate, I am consistently a top performer in the category of overall sales, number of referrals, and positive customer feedback. I am excited for the opportunity to continue my success as a Sales Associate with Company ABC."
Written by Rachelle Enns on February 19th, 2021
Job Satisfaction
21. What do you enjoy most about the selling experience?
How to Answer
Before attending a Sales Associate interview, you should certainly think about what you enjoy about the sales process. Choose a specific aspect of the sales process that you enjoy, whether it is the excitement you get from closing a sale, reaching a sales target, winning a company sales competition, or the satisfaction of helping customers find a product that will benefit their life.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I really enjoy providing customers with superior service. Delivering exceptional service can disarm a customer, quickly make them trust me, and encourages them to open up about what they are shopping for. I know the direct connection between sales numbers and service levels. I pride myself on giving customers a good experience so that they come back and tell their friends. This level of service means being friendly and helpful, describing the product in detail, and answering any questions the customer may have. Of course, it's incredibly rewarding to exceed my sales targets as well! In my current position, I often double my sales goals and I believe it's because of the level of service I provide and my extensive product knowledge."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"I enjoy the competition, collaboration with the team, the persuasion, time management, being flexible in different environments and expectations, conflict management, stress management, storytelling, emotional intelligence, the creativity by learning new skills, learning customer service skills - verbally and non- verbally."
Written by an Anonymous User
Our Professional Interview Coach
Rachelle Enns Reviewed the Above Answer
Wonderful! These are all rewarding aspects of the sales process.
Job Satisfaction
22. What attracts you to this Sales Associate position?
How to Answer
Answer this question by speaking about the position, why it is right for you, and about the company and why it is the right fit for you. Pick an essential aspect of the position and explain how you will be able to deliver that duty in the best way.
You should also mention specifically why you want this particular position. For instance, if it is a good fit for you professionally and in respect to your personal life, let the interviewer know why.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"This position will allow me to utilize my sales abilities and help me learn and grow professionally. I also believe this position would also give me the opportunity to reach my personal goals of being able to live the lifestyle I want."
Written by Rachelle Enns on February 19th, 2021
Job Satisfaction
23. What do you enjoy most about working as a Sales Associate?
How to Answer
Job satisfaction is a significant factor in whether people stay or leave their employers. The interviewer wants to know that you are passionate about your work, and why. Specifically which aspects make you enjoy your career as a Sales Associate, even on the more challenging days. The way you answer this question will give your interviewer a good idea of how committed you are to your work as a Sales Associate.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I enjoy being able to talk to and meet new people. I've always been a social person, and this job allows me to be social daily. Also, I am competitive by nature, so my satisfaction comes from the chase and the win of a sale."
Written by Rachelle Enns on February 19th, 2021
Problem Solving
24. Name one challenge you see our industry facing this year. How will this challenge impact you as a Sales Associate?
How to Answer
This question requires you to have a strong understanding of the hiring company's industry. Spend time conducting research on the hiring company, its primary industry, and its target customer base. Show the interviewer that you are knowledgeable of the industry and that you keep up with changes. Mention one challenge that you foresee in the next 12 months. Rather than focusing your response on the challenge, focus more on potential solutions. These ideas don't have to be revolutionary. They can be simple suggestions that will compound to good habits and positive change. The way you approach this question will show your critical thinking and problem-solving skills.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I understand that Company ABC deals in the retail industry, primarily in the beauty sector. One challenge that I foresee in the next year is beauty colliding with technology. Beauty companies are introducing AI and features such as skin analysis tools. Although very exciting, it will be critical for retailers in the beauty industry to remain on top of these trends since they are getting stronger rather than going away, which some industry pros felt would be the case. To help pivot I believe it would be advantageous for larger retailers such as Company ABC to start partnering with leaders in tech to create their own unique tech-based offering to its customers."
Written by Rachelle Enns on February 19th, 2021
Scenario Based
25. Describe a situation where you negotiated terms with a tough customer.
How to Answer
Scenario-based interview questions that begin with 'Describe a situation...' are best answered using the STAR method. STAR is an acronym for Situation, Task, Action, Result. Organizing your response using this framework will ensure that you provide the interviewer with the right amount of information and detail to form a compelling answer. Think back to a time where you had to deal with a tough customer, and the outcome was successful. Describe the situation, your thought process when dealing with the customer, how you negotiated, and of course, the positive outcome. Assure the interviewer that you stuck to company policy and discussed the terms with your superiors or management if needed. Demonstrate that you are a professional that knows how to conduct yourself with any type of customer.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"In my current Sales Associate role at Car Dealership ABC, I face negotiations every day. Often, I have guidelines to follow, but there are also times when situations call for creative solutions to meet customer needs and budgets. Last week I had a customer come in who wanted to purchase a new truck. The ticket price was $36,000; however, their budget was only $29,000. We went back and forth many times, and it was clear that this person had formal negotiation training. We agreed to a partial cash downpayment and a final ticket price of $33,599. It was fun to have the challenge of negotiating with a knowledgable customer."
Written by Rachelle Enns on February 19th, 2021
Scenario Based
26. Describe a time when a customer wasn't happy. What did you do to fix it?
How to Answer
The way you respond to this question will allow the interviewer to determine whether you will be a good representative of their company when serving their customers. The interviewer wants to know that you are ok with dealing with confrontation and that your customer service skills are up to par with what they are looking for. Show that you know how to effectively problem solve and use these skills to retain customers.
Think to a specific time when you dealt with an unhappy customer, yet you created a positive outcome. First, describe the scenario. Then, talk about the actions you took to fix the situation. If the outcome of the situation led to the customer becoming a returning customer, even better as this shows that you solved the initial situation, you created a relationship and built trust with the customer.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I recently worked with a customer who was incredibly upset when they believed that we overcharged their account. I took the extra time required to walk the customer through every line item until they fully understood each item. The call was about one hour total, but it was worth the time to smooth over an important customer-related situation. Rest assured, I take customer satisfaction seriously and never shy away from a chance to make a great impression on behalf of my employer."
Written by Rachelle Enns on February 19th, 2021
Scenario Based
27. You are scheduled to leave at 6 pm and your replacement doesn't show up. What would you do?
How to Answer
When answering this scenario-based question, you want to show your dedication to your job and the fact that you are flexible at work, within reason. If you have encountered this situation in the past, you can tell a brief story of how you handled the situation.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"If the Sales Associate meant to take over the next shift did not come to work, I would first report the situation to my manager. If the best solution was for me to stay and I was approved to work overtime, I would cover the shift. In my current position, this situation has occurred a couple of times. Both times I stayed late to cover the shift. Last week, I went to work on my day off to assist with staff shortages. I am always happy to help when I can."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"If my replacement doesn't show up on time, I would love to take up his work depending on company policies. However, If I have any preplanned schedule I will explain my situation to my supervisor and ask him if he can provide the best possible alternative."
Written by an Anonymous User
Our Professional Interview Coach
Chad Wilson Reviewed the Above Answer
Great! You demonstrate your commitment to the job and your willingness to go beyond the basic requirements of the role and lend a hand when required. If you have encountered this situation in the past, consider sharing a brief story with the interviewer about how you handled it.
Scenario Based
28. How would you handle a situation where your co-worker was being rude to customers?
How to Answer
Your answer should show a balance between abiding by company regulations and working harmoniously with your co-workers. You could express that you would disagree with the co-worker's attitude and not come across as a 'know-it-all' in the workplace. This question is a great opportunity to show empathy, thoughtfulness, and excellent critical thinking skills.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I worked as a server in a busy pub a few years ago. While serving one of my tables, I overheard another servers' table complaining about how terrible their service had been so far. Obviously, my co-worker wasn't feeling a connection with that table and was feeling overwhelmed by the volume of work. I approached my co-worker and offered to take the table off her hands as she seemed very busy. She happily agreed. I approached the table positively, apologetic for their needs not being met, and assured them that I was going to take care of them. I paid close attention to their table for the rest of the evening. This was a win-win solution because the customers left happy, and my co-worker felt I was helping, rather than judging her behavior."
Written by Rachelle Enns on February 19th, 2021
Teamwork
29. Do you work well on a team? How would you define teamwork?
How to Answer
Most Sales Associate roles require some teamwork, so you must show your ability to be a team player. Tell the interviewer how you approach teamwork. When defining teamwork, discuss the importance of collectively using your strengths to reach a common goal. Every team member plays a specific role and adds value to the team. To strengthen your answer, share a past example of working in a team and include how you worked together, communicated, and problem solved with your team members.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"Yes, I work very well in a team. I define teamwork as pulling all stakeholders together and working with everyone's unique strengths to meet one common goal. In my current job, the other Sales Associates and I work as a cohesive group during our monthly inventory counts in my current position. Everyone pulls a few overtime shifts, and we double-check the database together. For our last inventory check, I was the designated leader. I oversaw the inventory count process and ensured that we remained on deadline. I look forward to additional team-based experiences with Company ABC."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"Yes, I would define teamwork as someone who can take constructive criticism for my fellow team-workers so I'll be able to self reflect my behavior and grow individually."
Written by an Anonymous User
Our Professional Interview Coach
Rachelle Enns Reviewed the Above Answer
Good start! I have offered a slight reword to help with impact and clarity.
"Yes, I have always worked well on a team, whether it be in school or at work. I define good teamwork as the ability to collaborate, take constructive feedback, and grow as both a team and an individual to reach a common goal."
Tough
30. Why should we hire you?
How to Answer
Interviewers want to hear about that unique skill that sets you apart from the other candidates applying for this job. Think of your answer as your 'elevator pitch' or your qualifying statement. If you can't think of ways you are unique, ask a few friends or family members what they feel sets you apart. Their observations may help you understand how you are perceived.
Perhaps you already know what sets you apart! This skill could include any industry accolades, exceptional achievements, additional industry-related training, a second language, or how involved you are in the community. Don't be afraid to brag about yourself a bit. In an interview, you are your most influential advocate.
This is your opportunity to sell yourself! Be sure to include answers that reinforce your ability to solve the potential employer's current need. Give an example of past success.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"From what I understand, you are looking for a passionate team member who will help you increase profits immediately. I increased our average client's monthly spend by 12% within 4 months of joining the organization in my last position. I would love the opportunity to bring successes like this to your company. When I started with my current company, I was the youngest salesperson they had ever hired. That didn't stop me from becoming the #1 salesperson in the company within 6 months. I am dedicated to my craft and engaged in this industry to the point where I commit myself to take at least one business development or leadership-related workshop every business quarter. I am a competitive achiever. You won't be disappointed when you hire me."
Written by Rachelle Enns on February 19th, 2021
User-Submitted Answer
"You should hire me because I am a good team player, a good communicator, a good salesperson, and reliable. I've always had a passion for helping people and a love of fashion. I've always wanted to work for a fashion business."
Written by an Anonymous User
Our Professional Interview Coach
Rachelle Enns Reviewed the Above Answer
You're off to a good start! Next, consider how your skills and abilities will benefit the hiring company. To put it another way - you should discuss the benefit to the hiring company rather than the benefit to you. We have a complete guide to this question if you're interested in learning more: https://www.mockquestions.com/articles/How to Answer: Why Should We Hire You?/
Tough
31. What is your greatest weakness? What are you doing to improve it?
How to Answer
This is a tough question you should prepare for ahead of time. Weaknesses can be tough to talk about, but it's important to remember that your answer should focus on what you are doing to improve in one particular area of choice. Focus on a weakness that is related to you professionally, not personally. The weakness you choose to discuss should be important yet not detrimental to your success as a Sales Associate. Describe how tackling this weakness has helped you grow professionally.
The interviewer wants you to be honest about your weaknesses and, at the same time, they want to see that you are proactive when it comes to improving yourself. Perhaps you are watching YouTube tutorials to gain skills in a particular area. Maybe you are reading the latest-and-greatest books on the skills you wish to improve, or perhaps you are taking an online workshop to bridge a skills gap. When discussing your most significant weaknesses, you must display your interest in professional growth. Be sure to maintain a positive tone, show confidence in your ability to improve, and demonstrate a desire for improvement.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"My greatest weakness is that I tend to try to please everyone. I sometimes help my coworkers before helping myself. I have been working on making sure I put my needs first, then helping my coworkers. It is something I stay conscious of and am continually trying to improve on."
Written by Rachelle Enns on February 19th, 2021
Tough
32. What is your greatest strength?
How to Answer
If you find it tough to identify your greatest strength, think about what qualities people often comment on when giving you praise or encouragement. Think of the encouraging words your friends, co-workers, or family members have shared with you. You might not realize it, but the goals you have already achieved, whether they be in work, sports, or school, are examples that demonstrate your greatest strengths. You may be an excellent communicator or compassionate towards others. Maybe you are a fast learner and capable of adapting to different environments very quickly.
Some strengths you could mention are:
- Honesty
- Reliability
- Trustworthiness
- Patience
- Dedication
- Fortitude
- Loyalty
- Friendliness
- Energetic disposition
- Fast learner
- Versatility in interests or talents
- Creative minded
- Enthusiastic
- Natural leadership ability
Focus on a strength that is relevant to your role as a Sales Associate. By doing this, you are positioning yourself as a prime candidate for the job. Describe your strength, how it applies to your work, and why it makes you so good at being a sales associate.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"My greatest strength is my people skills. I make customers feel comfortable and quickly build trust with them. Customers have left feedback for me saying they didn't feel pressured to make their purchase, but rather, empowered that they had found the best product for them. This strength will benefit Company ABC, should I be hired as your next Sales Associate, since I will focus on the customers ' core needs to ensure I recommend products that will turn them into raving fans."
Written by Rachelle Enns on February 19th, 2021