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An Online Merchandiser is responsible for the products sold on the company's website. This position may also be known as an eCommerce Merchandiser. Their main job is to increase company sales on the website by maintaining proper and up-to-date inventory levels, perform A/B testing on the site, interact with other team departments, and lead their own team to ensure their own products are being inputted and content is being displayed properly.
An Online Merchandiser should have a great understanding of e-commerce concepts and practices. They should have a few years experience working as an Online Merchandise Assistant or a few years experience in online marketing. They should understand concepts such as Conversion Rates and 'Add to Basket' rates. Experience with email marketing campaigns is also a plus. They should have a passion for data and enjoy knowing how each online visitor interacts with their company's website.
Interviewing for an Online Merchandiser position will be challenging. You will most likely be quizzed on your understanding of e-commerce concepts and practices. You should be able to display basic web analytical knowledge on how you attain customers, what web channels they used to access your site, their visit history, and their geographical location. The interviewer will also challenge you on your adaptability. Online Merchandising is ever-changing and you must be prepared to adapt to those changes.