"In five years from now, I see myself being known by every local television station and company as a very trustworthy source. I want to develop my contacts so well that I am always available whenever someone needs me, which ultimately makes your company look reachable and agreeable."
The candidate should discuss what their short term goals are within this career. The interviewer is looking for someone who is hoping to grow within the position and improve their skills to be a very successful PIO in the future. The candidate should discuss where they see his or herself in the company in the future and why they have confidence they can reach this point.
How do you create relationships within the community?
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"I know how important contacts within the community are to the success of the company. I plan on being my normal pleasant self to those who want to reach out, and I hope to find special and unique ways to encourage people to come to our events and pressers."
The candidate should discuss the ways in which they will reach out to the community to make his or herself an available and respectable source of information when someone needs it. That means forging relationships with those they will be inviting to events or sending press releases, and being pleasant when answering questions. The candidate should discuss the ways in which they plan to be a good PIO.
"My values really resonate with your organization, because I agree with your desire to feed the homeless. For this reason, I want to represent you and share some of our common desires with others."
The candidate should choose a company with values that they agree with or align with. During this time, the candidate should answer by describing why they believe representing this company is a good idea for them, and why they believe they will be successful based on their similarities.
"You can trust me because I agree with all of your company's values and decisions and I believe that once I know them inside and out, I can accurately share that with the world."
The hiring manager is looking for someone who can be trusted to speak on behalf of an organization and all its members. The candidate should be proven to be trustworthy over time and has had success in the past with representing someone or something well. The candidate should discuss their past experience and reasons why they are the best fit to do the job based on their trustworthiness.
A Public Information Officer is responsible for being the spokesperson for a company, business, or organization. They are responsible for communicating events, press releases, media events and provide general information when requested by media and the public about the organization. They speak on behalf of the company.