The candidate should talk about why they want to be a copywriter and why they have chosen this path in life. The candidate should be passion about some aspect of the job and talk about why this has lead them to want to pursue this career.
"I want to be a copywriter because I feel that I am able to mold my writing to the values and writing style of a company. My writing is very good and I will be able to invite others to check out the company through my clean and interesting writing."
While being a slow or fast writer does not decide whether or not a candidate is hired, a hiring manager is looking for someone who writes at a good pace with few to no errors and with good quality. The candidate should discuss their work speed and flow and talk about the timing and quality of the work they will produce.
"I am a medium speed writer, but I can guarantee that all my work will get done on time with little to no corrections needed. I believe the best kind of worker is one that moves at a decent pace but does not have to be edited much, which saves others time."
The candidate should discuss their attention to detail in their writing and work flow. They should talk about their ability to write with few errors in the content as well as the quality, and their attention to meetings, future assignments, and more. They should discuss whether or not they are detail oriented workers, and if they are not, they should talk about their ability to improve over time.
"I am a very detail oriented person. I am known for making detailed notes and never miss a detail. I can be trusted to work with little errors."
The candidate should discuss what they expect to make in compensation for their work. Typically the starting salary for a corporate copywriter who works full time is between $38,000-$45,000, with increases after experience and company. The candidate should discuss what they hope to receive based on these factors and negotiate with the interviewer.
"Since this is my first time working as a copywriter, I would feel comfortable making $40,000."
Any candidate coming into a new job should expect criticism in the way they work based on the way the new company runs things. The candidate should discuss their experience with change and how they work with those who give them feedback to conform to the way the company runs their business. The candidate should discuss how more instruction at first will help them mesh into the community faster, and how criticism leads to improvement.
"I appreciate any feedback managers give me. I am always striving to be the best worker I can be and one way to do that is have those who know the field and company best to guide me in the right direction."
Candidates are at various stages of their career as a copywriter - perhaps this is a starting job, or perhaps this is a career they have spent time in for years. The candidate should discuss how fast or slow they have moved into this position and why they believe they have moved at this pace. This gives the interviewer an idea of the kind of person the worker is, and how they may work through the job.
"I believe I have progressed at a good pace throughout my career. Although it may have taken me a few extra years to get to this position, I believe I have the experience to do take on all the responsibilities given my experience in other jobs."
The candidate should have chosen the company based on some kind of compatibility that exists. An interviewer is looking for someone who embodies their ideals and will be able to write well to speak on the behalf of the company. The candidate should talk about what makes them a good fit for the company based on similarities and why these similarities will benefit the business over time.
"I find that your company and myself are very well suited for each other because I am a very medically driven person. I grew up with doctors in the family and once was a columnist for medicine. We write in the same tone about medicine."
Copywriters often succeed when they forge relationships with people within the community, such as media, other companies, businesses, customers, and local law enforcement. The candidate should talk about their experience forming relationships in the industry and how they will help the company grow because of their skills.
"I am a very friendly person who is also very good at creating contacts and remembering those who I have talked to before. I feel that my personable personality makes me a good fit for being in contact with the public."
The candidate should talk about their experience being a spokesperson for a company and how their writing will make the company appear in the public in the best light possible. The candidate should discuss what they know about staying positive in press releases and advertisements, and how to excite people to join the company or buy a product based on their writing.
"I know how to make a company successful in a good light because I progressed throughout my career by marketing myself like a company. I understand that success comes from being upbeat."
Copywriters may work either full or part time depending on how much writing the company desires, and how large the company is. The candidate should discuss how many hours a week they want to work as it aligns with the job opening. They may talk about additional benefits they hope to receive through working for the company and how they are able to be flexible for whatever the company needs.
"I prefer working full time to make a full week's salary. I feel that I work best when I fully immerse myself into my work and have enough time to get my work done."
The candidate should show that they have done their research into the tone of writing the company uses, and knows that they are able to mimic this style to perform the job well. They should discuss the style of writing they classify their own works and how they will reflect company values through their tone.
"My tone of writing is one that is professional yet upbeat and clean. I have noticed that your company also likes to write only very brief blurbs on your website, short memos to staff, and only the most pertinent information in press releases. I know my concise style of writing is a great fit for the tone you aim for."
The candidate should talk about any prior experience he or she has in copywriting, in the corporate or business sector, or in writing in general. The candidate should describe why they are a good fit for the job because of their prior experience that makes them qualified to give it a go.
"I have years of experience writing press releases for a company. This gave me the experience of writing press releases quickly, and molding the tone of the presser for the specific audience I would be sending it to."
the interviewer is looking for a candidate with flawless writing who is well qualified to write on behalf of the company. This includes advertisements, booklets, press releases, and training guides. The candidate must have a great grasp on clean writing that can be tailored to the individual company. The candidate should describe their writing and how well of a writer they are. They should also talk about their ability to be flexible with change.
"I have been an avid writer my entire life, and throughout that time, I have changed writing styles several times. I am both creative and clean, and I can change the way I write based on the company. This makes me a versatile writer."
A good candidate is someone who has experience advertising for a company or sending out information for others as a part of a marketing strategy. The candidate should discuss their experience in advertising or marketing, or anything they know about the fields that will make them a good copywriter. They also can demonstrate an interest in learning more about these fields to make them a better worker down the line.
"I understand marketing, as I worked in this sector as a copywriter before. I understand the language I should use to market to other companies, and I will help your company grow by using my skills."
A corporate copywriter is expected to have some knowledge about business, as the job requires them to write copy for businesses and corporations. The candidate should talk about their experience working in business and how they would be able to interpret what their managers ask them to write to put into more common terms for those not in the business sector.
"I understand how tricky business lingo can often get, but I have experience in business and will be able to translate anything you give me into more common phrases for advertisements."
The candidate should talk about their favorite part of being a copywriter to show their passion for the job. This should be a reason that motivates them to come into work every day. Perhaps they love writing, advertising and marketing. The candidate should inspire the interviewer through their passion for doing the job.
"My favorite part of being a copywriter is that once I understand the language of the company I work for, I turn into the voice of it. I am able to encourage others to join us, come to our business, and work with us through my talented voice."
Copywriters are not always for businesses, but also work for schools, the news industry, and more. The hiring manager wants to know why the candidate wants to work as a copywriter in the business sector instead of any of the others. The candidate should talk about why the business sector works well for them. Perhaps they like the consistent hours, the proximity to home, or they like working for a company they believe in.
"I have been a copywriter in other sectors, but I have decided that I fit best in the corporate world because it is more secure and steady in its hours, terms, and information. I found that I prefer to master one company or sector of the business world rather than having to write for many."
The candidate may talk about what part of the job they do not love to do, although they should ultimately be positive about doing the job well and finding a way to enjoy that part over time. The hiring manager is looking for someone to be hopeful and growing in the job over time.
"My least favorite part about being a copywriter is that I typically sit at a desk all day and my legs can get restless. However, I love to find ways to get into the community like visiting sponsors or reaching out in the community, and doing that gets me mobile."
Working as a copywriter requires the ability to write fast if something is needed quickly. The candidate must prove that they are capable of working fast and oftentimes under stress when there is a short time crunch to get the work done. The candidate should talk about their experience working under stress and how they find ways to relax and get the work done regardless of their stress level.
"I find I do some of my best work under pressure because I am able to focus on the topic at hand instead of worrying about the other work I have for the rest of the day. I found that taking my day assignment by assignment makes it go by faster, and keeps me relaxed."
The candidate should answer honestly about what kind of writer they are, whether they are creative, concise, descriptive, or write better on more straight forward topics or more interesting and funny ones. They should talk about how their writing style matches well with the company's writing that already exists. This requires the candidate to do research on the company prior to the interview to know what kind of writer they are looking for.
"My writing style is concise and clear, which I believe is perfect for your technology company. I know how to write for the technology world, but also know how to intrigue technology gurus and write well so there is no confusion about what we do."
The candidate should discuss their experience writing press releases, working with them, or their ability to write well and adapt to new styles and formatting of writing. The candidate should give examples of press releases they have written in the past and talk about what constitutes a well written press release. They may also mention how and why their writing fits well with writing press releases.
"I have worked with press releases in the past, and I know how important it is to include all information and present it clearly, regardless of how much time I have to make it. I can tell your company has a sense of humor and I like to write my press releases in this tone so people are interested in what I have to say."
Oftentimes, the best copywriters are those who take topics that are not necessary the most interesting, and turn them into an intriguing piece of writing. The candidate should discuss their writing style and how they include creativity into their daily work flow. They also should demonstrate the ability to transform writing into something the public wants to read.
"I think my writing is creative yet professional. I find ways to transform a press release or a meeting summary into something that people look forward to reading."
The candidate should demonstrate that they know the kind of company they are interviewing for, and have done their research and found that they are a good match. The candidate will impress a hiring manager by talking about the similarities between the candidate and the corporation based on their values and their tone. The candidate can discuss the similarities and why they believe they will be able to convey these values through their writing.
"I have noticed that your company likes to make mention of their environmental friendliness and desire to talk about sustainability that is attainable for everyone. I am someone who is also passionate about the environment and I believe I am a good fit for writing on these topics."
Everyone has made mistakes in their professional career, however small or large. Perhaps the mistake is not moving fast enough, or moving too fast. The candidate should discuss an instance of something they regret, and how they have overcome that feeling or how they have made up for it.
"I have regretted taking a low level position when I knew I deserved a better position in a company. However, I have learned to value myself higher and shoot higher so I do not have that feeling again."
A corporate copywriter oftentimes works as a freelancer for a business operation and is responsible for writing anything they will use to promote their business and interact with the public. This includes writing brochures, manuals, press releases, weekly emails, and advertisements. A corporate copywriter should have deep understanding of the business world and should know much about corporate companies and practices. They should be able to work on a quick deadline to complete these short written tasks for companies.