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Ameriprise Financial Interview Questions

To help you prepare for an Ameriprise Financial job interview, here are 30 interview questions and answer examples.

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Question 1 of 30

Ameriprise Financial is client-centric. How do you continually strengthen relationships with your exciting client base?

How to Answer

Many employees in the wealth management industry are commission-based and rely on excellent relationships with their client base to make a healthy wage. For these reasons, it's in your best interest to have a solid strategy when it comes to building strong relationships with new clients and building upon your existing client base at the same time. Discuss some steps that you take to ensure you have profitable client relationships.

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30 Ameriprise Financial Interview Questions & Answers

  • 1. Ameriprise Financial is client-centric. How do you continually strengthen relationships with your exciting client base?

      How to Answer

      Many employees in the wealth management industry are commission-based and rely on excellent relationships with their client base to make a healthy wage. For these reasons, it's in your best interest to have a solid strategy when it comes to building strong relationships with new clients and building upon your existing client base at the same time. Discuss some steps that you take to ensure you have profitable client relationships.

      1st Answer Example

      "It's important to me that I take time out of every day to strengthen relationships with my prospective customers as well as my existing client base. For me, it's all about adding value to my offering. This value could be in the form of my monthly newsletters, or the market reports that I publish quarterly. I spend the time to craft interesting downloads, whitepapers, and other PDFs focused on educating my contacts. This way, they become more comfortable with me and being to see me as a thought leader in wealth management. In turn, because of these frequent touchpoints, I am often the first name they think of when they are ready to build a stronger financial future."

      2nd Answer Example

      "I think that one of the keys to client connection, as a Financial Advisor, is to have an approachable, professional brand. I learned in business school that humanizing your brand was essential for client engagement. Everyone wants to feel a connection with their advisor, and one built on trust and loyalty. I plan to approach client engagement in a hands-on manner that includes as many phone calls, follow-ups, and in-person meetings as possible."

  • 2. Wealth management is an all encompassing term. How would you explain what we do at Ameriprise Financial to someone unfamiliar with our company?

      How to Answer

      The term 'wealth management' can become fuzzy as there are many interpretations, along with a plethora of companies that offer wealth and financial investment services and products. The interviewer wants to see that you have conducted ample research on Ameriprise Financial. Briefly discuss what you understand Ameriprise Financial to do, in a way that anyone outside of the industry could follow.

      1st Answer Example

      "For someone who is not familiar with Ameriprise Financial or even the term wealth management, I would describe the services as services for the affluent that include financial planning, portfolio management, and investment guidance. From research, I understand that the top products offered at Ameriprise Financial include (A), (B), and (C) which fall into these categories."

      2nd Answer Example

      "The easiest way to understand wealth management, and what you do at Ameriprise Financial is the structured management of money, for those who are affluent, conscious about making their money work for them and conscious of planning for life's milestones such as retirement."

  • 3. As a wealth management professional, have you ever been asked to act unethically? If so, what did you do?

      How to Answer

      It's no secret that unethical behavior in the finance industry is widespread. Every day of the week, we hear in the news of somebody new facing fines and jail time for financial crime.

      Ameriprise Financial takes pride in their reputation and part of maintaining this reputation means ensuring those they hire are operating entirely above board. If you have ever been asked to act unethically, talk about the situation without speaking poorly of another finance professional, or past employer. If this situation has never happened to you, that's great! Take a minute to assure the interviewer that you will always act with the utmost integrity.

      1st Answer Example

      "In my career, I have been offered gifts from clients, and although this is not a direct crime, it never feels right to accept anything lavish from a client. I do everything that I can to keep my relationships strictly professional. You can rest assured that I would act with utmost honesty and integrity, representing Ameriprise Financial with pride every day."

      2nd Answer Example

      "I am newer to my career and have never encountered a situation that rode a grey line. I would never do anything to jeopardize my company, career, or professional reputation. Should a situation be serious, I would report it to my employer or governing board immediately."

  • 4. In an initial client meeting, how do you first assess a client's financial position?

      How to Answer

      When it comes to a clients' financial position, and their financial risk tolerance, it's imperative that you, as a wealth management professional, know how to accurately and carefully assess their actual financial status. Show the interviewer at Ameriprise Financial that you can take the appropriate steps when first meeting or onboarding a new client.

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  • 5. How do you stay current on developments and trends in wealth management?

      How to Answer

      There are many resources in the wealth management industry, but the interviewer needs to know that you follow and take advice from only the best. In an online world where you can find any information you need, how do you ensure that your industry knowledge is built from solid resources? Mention the reputable publications that you lean on and feel free to ask the interviewer for a recommendation, too! Asking for recommendations could break the ice and open up a helpful conversation.

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  • 6. Walk me through your education and how it relates to a career in wealth management.

      How to Answer

      Your formal education and industry training might be on your resume; however, the interviewer would like you to dig deeper and bring this education to life for them by discussing how your education has prepared you for this job with Ameriprise Financial.

      If you have a finance-specific post-secondary degree, this answer will be straightforward for you. You can list completed coursework applicable to the products and services offered at Ameriprise Financial.

      If you do not have an applicable degree, it's time to think about what you learned at your highest levels of education and how that knowledge applies (or will apply) to your work. Some of these skills could include:

      - Proposal Writing
      - Public Speaking
      - Presentation Building
      - Independent Learning
      - Academic Research

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  • 7. How would you explain mutual funds to someone unfamiliar with the concept?

      How to Answer

      Mutual funds may be a basic concept to you, as a wealth management professional; however, the point of the question is for the interviewer to determine how well you can explain financial products to your clients.

      Ameriprise Financial has a reputation for educating their clients, helping them to understand common concepts in wealth management better. Show the interviewer that you can deliver these expectations by simply and clearly describing what mutual funds are, being sure to highlight the benefits.

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  • 8. This role with Ameriprise Financial is very independent. How do you prospect for new customers?

      How to Answer

      The interviewer would like you to take them through your prospecting process. Because this question is open-ended, it can be easy to go on and on about every small step that you take. The primary purpose is to show the interviewer that you keep yourself organized and have a well thought out approach to building your business. Keep your answer on track while bringing your process to life!

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  • 9. Tell me about the systems and tools that you lean on to do your job.

      How to Answer

      If Ameriprise Financial mentions any tools or tech in their job posting, be prepared to discuss your exposure to those during your interview. Perhaps they use a specific CRM or tech to help analyze trends in the financial market. Talk to the interviewer about the tools that you currently use, and others that you have used in the past. If you are new to your career, you can talk about any programs that you used in university or during your internship. Be sure to show the interviewer that you are eager and willing to learn.

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  • 10. Do you prefer to work independently, or with partners?

      How to Answer

      This teamwork-based question will give the interviewer an idea of your preferred work style. The way you answer this question will show a bit about your personality and how you interact with others. You may work well without the need for much direction and collaboration, or maybe you are very driven by a collaborative and team-focused environment. Either way, be honest with the interviewer about your preferences without leaning negatively, either way.

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  • 11. Do you have your Certified Financial Planner (CFP) designation? If not, is this something you would like to achieve?

      How to Answer

      Being a Certified Financial Planner (this may be called something else in your region) is a prestigious designation because it shows your clients that you can meet their needs despite the evolving requirements in the financial planning realm. During your certification, you take a plethora of topics including financial analysis, retirement plans, education, and disability plans, economics, credit and debt, investments, law, insurance, and more.

      If you already possess industry certification(s) that is great! Take the time to discuss what you learned and express the importance of continued education.

      If you are not yet certified, be sure to let the interviewer know that gaining further industry designations is in your short-term career.

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  • 12. As a Financial Advisor, your compensation is tied directly to your productivity. How do you feel about working in a highly commissioned role?

      How to Answer

      Working on a commission-based position is not for everyone! Depending on the structure at Ameriprise Financial and the role you are taking on, you may have a base pay, work on a guarantee, or be completely reliant only on the commissions you earn as a Financial Advisor. The interviewer wants to see that you have confidence in your abilities and the strength of your portfolio.

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  • 13. Analytical skills are critical to success as a Financial Advisor. In which ways are you analytically minded?

      How to Answer

      There are many ways to show that you are analytically minded. Perhaps you are great with research or investigating a problem. Maybe you take clear and logical steps in everything that you do. Or, you show a methodical or clear-cut approach to reaching your goals and completing tasks. Be prepared to discuss how you are analytically minded, making you an exceptional professional in the wealth management industry.

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  • 14. How do you show potential clients that you are a trusted source for information on wealth management and other financial topics?

      How to Answer

      It's crucial, as an advisor or professional in the wealth management industry, that you can instill a feeling of confidence in your clients. Your clients have to be able to trust that you are in-the-know and that you do everything you can to provide them with the most up-to-date information, protecting their money and helping them to grow their financial situation. Discuss what you do to show potential clients that you should be their go-to source when it comes to their financial future.

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  • 15. Which factors do you believe most impact the growth of the wealth management industry?

      How to Answer

      The interviewer would like assurance that you understand how the wealth management industry works, and the factors that could impact your success at Ameriprise Financial. Be prepared to discuss any items you have recently read in the news, or talk about the sources that you turn to when you are looking for reliable and up-to-date information on what the wealth management industry is doing.

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  • 16. Financial Advisors with Ameriprise Financial who are active in their community see more success. Tell me about an organization or group outside of work with which you are involved.

      How to Answer

      The interviewer would like to know if you are giving of your time and involved in your community. As a Financial Advisor, a lot of your success comes from networking and getting your name out into the community. Volunteer work and community involvement showcase strong character and selflessness, which are all qualities that make a great advisor. Talk to the interviewer about how you are active and involved outside of work.

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  • 17. Many Ameriprise Financial employees work as though they are independent business owners. Talk to me about what makes your entrepreneurial by nature.

      How to Answer

      Although you may be employed by Ameriprise Financial, they want to ensure that you will be able to run your portfolio as though it is your own business. You may be responsible for building your client list, maintaining relationships, and adjusting your business to the ever-changing economic environments and trends that we face today.

      Share with the interviewer what an entrepreneurial mindset means to you, and how you go about exercising that mentality in your day to day work.

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  • 18. When you suffer a setback in your portfolio, how does that emotionally affect you?

      How to Answer

      Working in wealth management can be a bumpy ride, as you build your portfolio, and as rules and regulations in the finance industry shift. For this reason, the interviewer at Ameriprise Financial would like to know that you can handle the ups and downs of the industry. Be prepared to discuss how setbacks impact you emotionally and how you typically cope.

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  • 19. How would you build a relationship with a client with an intimidating nature?

      How to Answer

      In the wealth management industry, you will come across many personalities; some which may be intimidating or come off strong by nature. The interviewer wants to see that you have the smarts, and maturity to deal with strong personalities while maintaining control and professionalism. If you have come across a situation like this, discuss what you did to overcome any feelings of intimidation.

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  • 20. Why do you want to work in wealth management, and where would you like your career to take you?

      How to Answer

      The interviewer wants to know what stems your passion for a career in wealth management. Talk a bit about your history in the industry, how your post-secondary education propelled you into this career, or perhaps how your own experience with a Financial Advisor piqued your interest.

      Next, think about where you want to grow with Ameriprise Financial. Take a look at the natural career path, from the role you are currently interviewing for, and up a few steps. Do you have ambitions to step up with Ameriprise Financial and earn a title promotion? Discuss where you want your career to take you, being sure to show enthusiasm for potential job promotions and opportunity.

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  • 21. Do you have experience preparing and delivering presentations?

      How to Answer

      Part of what you may be expected to do at Ameriprise Financial could be planning, preparing, and delivering presentations to clients or other stakeholders. As most of us know, public speaking can be intimidating, causing fear in a lot of people. It's okay to be nervous; however, the interviewer wants to see that these nerves do not get in the way of your preparation and ability to communicate well.

      If applicable, discuss any courses or training you have taken, related to public speaking and presentations. Assure the interviewer that you are capable by reviewing times in the past when you have prepared and given presentations. Be sure to include details such as the topic, what the setting was, and how many people you presented to.

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  • 22. How will your skills complement Ameriprise Financial, if hired?

      How to Answer

      The interviewer would like to know how your skills will benefit Ameriprise Financial, should they choose to hire you. This question is an excellent opportunity to highlight the hard skills and soft skills that make you a stand out candidate. Be sure that you answer aligns nicely with the values and mission statement of the organization.

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  • 23. What skills did you learn in your current role that will help you succeed at Ameriprise Financial?

      How to Answer

      To answer this question successfully, it's a great idea to take a look back at the job posting or job description, and take note of the skills that Ameriprise Financial seems to request the most.

      Many job postings are repetitive, and you should be able to see which skills come up more than once or twice. Focus on those keywords when answering this question.

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  • 24. How do you deal with client rejection or objections?

      How to Answer

      Part of working in wealth management is sales and, what comes with sales, is facing rejection and objections regularly. Talk to the interviewer about any formal training you have in objection handling. Be prepared to discuss how you handle, and bounce back from, rejection.

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  • 25. Name for me what you believe to be the biggest challenge facing the wealth management industry today.

      How to Answer

      The interviewer at Ameriprise Financial wants to see that you've conducted ample research on the wealth management industry, and the challenges they face today. Whether you're a seasoned financial planning professional, fresh-faced in your first role outside of university, or even transitioning to a new industry, it's essential that you know the challenging side of the trade before joining.

      Share what you believe to be a significant challenge in the wealth management industry today, and why. Bonus points if you have a plan prepared on how you will overcome this challenge!

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  • 26. Would you cold call for a year if it meant you had a steady client list afterward?

      How to Answer

      Ameriprise Financial wants assurance that you are willing to put in the hard work required, to later reap the rewards of a stable pipeline of business. Wealth management professionals often focus on the size of their portfolios or the value of their client list; however, you know those results do not come without a ton of leg work.

      Show the interviewer that you understand a lucrative career comes from hard work. If you currently spend a lot of time cold calling, prospecting, and working on developing new business opportunities, you can discuss those activities.

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  • 27. Have you ever broken a non-disclosure, privacy, or confidentiality agreement?

      How to Answer

      As a professional in the wealth management industry, you will be privy to a lot of sensitive or confidential information on your clients and Ameriprise Financial. It is highly likely that Ameriprise Financial will have confidentiality agreements for you to sign, and that you will be signing contracts with each client you onboard. Talk to the interviewer about your thoughts on confidentiality agreements, and assure them that you are honest and full of integrity.

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  • 28. Do you have a personal or professional mission statement?

      How to Answer

      The interviewer would like to know if you have a personal motto or mantra that you live and work by. In business, especially when working in a sensitive industry such as finance and wealth management, this is an important question to ponder. Think of this question as addressing your credibility statement, ensuring you come across as trustworthy and honest, to your clients, peers, and management.

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  • 29. Do you have any questions about this job, or working for Ameriprise Financial?

      How to Answer

      Remember; it is not a badge of honor to say that you have no questions. Many candidates feel that by saying they do not have questions, they are showing that they have researched the job and fully comprehend the requirements. The right response is quite the opposite, however! By asking an insightful question, you are showing the interviewer full engagement and interest. Be sure that your queries are not mundane or redundant. The last thing an interviewer wants to hear is a question that is easily answered by simple research. Dig a bit deeper and ask questions such as:

      - How has Ameriprise Financial embraced FinTech advancements this year?
      - What is your favorite part about working for Ameriprise Financial?
      - What is Ameriprise Financial biggest goal in the next 12 months?
      - What do you see as the most significant change in the wealth management industry over the next two years?
      - Is there anything from my resume, or our conversation, that I can clarify for you?
      - Is there any reason why you would not hire me?

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  • 30. What are your pay expectations for this role?

      How to Answer

      Since Ameriprise Financial is involved in the finance and wealth management industry, it would be no surprise if they were very upfront when it comes to discussing your pay expectations compared to their offering.

      If you are newer to your career, the area, or this particular industry, and are unsure of what a fair ask may be, there are many reliable salary calculators available online.

      Avoid giving a wishy-washy answer. You want to be helpful to the interviewer while also sticking up for what you need, without pigeon-holing yourself too much. Answering this question well is a delicate balance.

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