"I ensure consistency in sales, marketing, and customer service across all locations first by being crystal clear on our company's standards and expectations. Our in-store marketing materials are always on-brand and have a clear call to action. All employees and managers receive the same level of training, and I visit each location on a standard schedule, ensuring each location gets the same amount of face time with me. I perform regular customer surveys and conduct performance reviews every quarter. When a process or result is not up to standard, I retrain on that specific topic until the delivery meets or exceeds expectations. I also deploy the use of secret shoppers and carefully review these reports to make changes as quickly as possible. As a result, all four of the locations that I currently oversee are exceeding their KPIs related to sales numbers and customer service reviews."
