"I love learning new sales techniques and applying new strategies to test their viability. I subscribe to a variety of reputable sales blogs such as The Ambition Blog and LinkedIn Sales Solutions. The most exciting and lucrative sales technique I have introduced lately is what I call 'The Customer is the Hero.' I have trained my teams to view the customer as the 'hero' character who has an initial problem. The hero meets the mentor, our sales associate, who takes the time to understand the hero's situation. From there, the mentor provides a solution and helps guides the hero to the right answer. The hero then solves their problem and sees the mentor as a reputable and trustworthy source. This sales technique helps the customer to see the value in our product, while still feeling that they are in control of their decisions as opposed to being aggressively pitched a sale. So far, we have boosted our sales revenue by 12% in just one month, and we continue to grow our average sales value, and we are gaining more repeat customers."