How to Answer: What is a question that you have asked when performing research that gave you a surprising response?
Advice and answer examples written specifically for a Senior Brand Strategist job interview.
4. What is a question that you have asked when performing research that gave you a surprising response?
Why the Interviewer Asks This Question
If the interviewer is asking this question then research is probably at least 20% of what you are going to be doing in your role. They are curious about how you approach coming up with survey or interview questions.
Written by Judy Smith on March 27th, 2022
Focus Your Answer On
Focus your answer on the top two questions that you have had the most success with. Share what they were and why you thought they were successful. Perhaps you thought that their answers would lean towards a certain area due to the demographic but were shocked once you received the results.
Written by Judy Smith on March 27th, 2022
What to Avoid
If you have never performed research before or gotten a surprising response then don't make something up. Be honest and state that you don't have anything that is surprising. Maybe you have a question that has always been impactful or is your go-to when encountering a challenge.
Written by Judy Smith on March 27th, 2022
Answer Example
"I have a question that I used in my recent research trying to understand demographic/population, and they were trying to figure out (question they wanted to be answered). A question that I asked on the survey was (insert question). We thought a majority would answer this way but found that they answered (say how they answered)."
Written by Judy Smith on March 27th, 2022