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Marketing Assistant Interview
Questions

25 Questions and Answers by Ryan Brown

Question 1 of 25

Have you ever conducted market research or done surveys?

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Marketing Assistant Interview Questions

  1. 1.

    Have you ever conducted market research or done surveys?

      The vast majority of companies won't have a dedicated market research person on staff, so that responsibility often falls to a marketing assistant. Market research initially requires searching the Web for places your competitors are advertising and, as an ongoing effort, monitoring social media feeds and search engine reports. Customer surveys typically involve either one-on-one interviews, questionnaires, or focus groups.

      Ryan's Answer

      "I've used SurveyMonkey to conduct basic customer surveys and analyzed/tabulated in Excel. I also learned how to complete SWOT analyses from a webinar on entrepreneurial ventures."

  2. 2.

    Have you ever worked in photography or done photo editing?

      Marketing assistants typically are responsible for any miscellaneous needed photography that doesn't justify hiring a professional photographer. This might include events, portraiture, or product photography. Editing skills typically involve using either Photoshop or Lightroom for retouching.

      Ryan's Answer

      "I'm proficient in Adobe Photoshop, and I know how to operate a DSLR camera."

  3. 3.

    How fast/accurate can you type?

      It's not uncommon for a marketing assistant to be the dedicated note-taker in meetings, so a reasonable typing speed is expected. As it becomes more common for companies to communicate in real-time over Slack or other messaging apps, being able to type at least 50 words per minute is a minimum qualification for employment. If you aren't a touch-typist, consider training this skill before applying to an office-based job.

      Ryan's Answer

      "I type about a hundred words a minute with readable accuracy. When speed is not a factor, and spell check is available, I rarely make mistakes. I am also proficient in 10-key number pad data entry."

  4. 4.

    Are you proficient in Excel?

      Excel is one of the main tools in a Marketing Assistant's toolbox. From keeping organized notes to preparing reports from a variety of data sources, Excel can do it all. It's likely that you'll spend a significant amount of time working in Excel to keep track of a variety of responsibilities, so proficiency is required.

      Ryan's Answer

      "Yes, I've been working with Excel for about five years now. I can use it proficiently to sort and tabulate data and display charts, but I may need additional training on more advanced features like statistical analysis, pivot tables, and scripting."

  5. 5.

    Have you ever worked with accounting or budgeting?

      One of the primary responsibilities for a marketing assistant is keeping track of accounting for the marketing department. This includes tracking approved spending levels and gathering receipts and reports to show that spending is meeting those levels. Proficiency in Excel will help ensure that your department's books stay balanced.

      Ryan's Answer

      "I took a finance course in college, and I keep track of my personal expenses in Excel. I've also balanced registers and kept track of expenses for our family business."

  6. 6.

    Do you have a filing system?

      One of the primary responsibilities of a marketing assistance is maintaining the organization of the entire marketing department. This includes keeping records for budgeting, task lists across multiple projects, approval forms and receipts, and a historical record of your work and the work of your fellow employees. In short, it's a lot of paperwork!

      Ryan's Answer

      "I use Kanban boards for organization and filing cabinets for paper records."

  7. 7.

    Do you have any questions for me?

      Always try to prepare a question or two that shows the interviewer that you're curious and interested in learning more. You can also use this time to gather more information about what your potential role might be. Since the Marketing Assistant role is such a broad title, knowing exactly what jobs the company has for you to do will help you learn if it's what you expected.

      Ryan's Answer

      "What are some ways I could be of immediate assistance to you? Which employees would I most often be interacting with?"

  8. 8.

    Do you have any experience in the print or publishing industries?

      It's typically the marketing assistant's job to interface with printers, trade publications, and the media. The printing industry is fairly complicated and there are a lot of tricks of the trade that experienced publishers will know. If you bring these skills to the table, it can make you a valuable asset to the organization.

      Ryan's Answer

      "I can use InDesign and other publishing tools, and I've worked with printers to create and print brochures, both bound and trifolds."

  9. 9.

    How are you with customer service?

      The job of social media management often falls to the marketing assistant. A big part of that job is offering support to customers posting questions. If you've ever interacted with customers, your experience could be of value to an employer.

      Ryan's Answer

      "I worked in a social media customer relations for a large company. They taught us how to professionally manage social media to offer customer service through the platform."

  10. 10.

    How do you get a busy person’s attention?

      Marketing assistants are often the go-betweens for several shareholders, some of whom may be a few rungs higher on the ladder than you. You'll often be working with several different departments, or even different companies. Being able to get your projects enough attention without ruffling feathers is a critical skill.

      Ryan's Answer

      "I find that a phone call is the best way to get an immediate response to a question. If I need their attention quickly, I'll drop into their office."

  11. 11.

    What is the difference between sales and marketing?

      This question aims to understand your knowledge of the functions of similar, but different, parts of a business. Laymen would often assume that 'sales and marketing' are the same role, selling products. A good answer to this question shows that you can draw a distinction between a Marketing Assistant and a Sales Assistant.

      Ryan's Answer

      "Sales is typically responsible for closing leads. They typically interact one-on-one with customers. Marketing is responsible for driving leads to sales. They typically interact one-to-many with customers."

  12. 12.

    Do you have experience presenting to groups?

      Marketing assistants are usually required to make presentations to small groups. Sometimes, they'll be presenting to just the marketing department. However, in end-of-year strategy briefings, they'll usually be given a turn to talk to company heads, that is, if their presentation skills reflect positively on their boss.

      Ryan's Answer

      "I took public speaking in college and was the team lead at a restaurant, where I had to speak daily to small groups of other employees."

  13. 13.

    Do you speak any other languages?

      Being bilingual is extraordinarily valuable in a marketing department. A marketing assistant that speaks a second language can help provide customer support in that language. You can also help translate marketing copy into other languages.

      Ryan's Answer

      "My father is from Spain, and I speak Spanish fluently."

  14. 14.

    What type of graphs/charts would you use to show traffic growth over time?

      This is a knowledge-based test to determine your background in statistical charting. Since traffic growth is charting two axes, 'traffic', an integer, and 'time,' a continuum, the best option here is a line graph. It would also be correct to opt to use a bar graph, with the bars representing fixed quantities of time (like Day or Month). As long as you pick one or the other and don't say 'a pie chart' or 'I don't know any types of charts,' you'll be fine.

      Ryan's Answer

      "Traffic growth over time is best indicated by a line graph."

  15. 15.

    Have you worked with analytics reporting dashboards?

      A key role that is typically fulfilled by the Marketing Assistant is reporting results to key shareholders in the organization. You may be asked to gather key performance indicators into dashboards like Google Analytics or Salesforce. Understanding how these dashboards are built and the results are displayed on them, as well as understanding what types of charts best fit the sort of data you want to display.

      Ryan's Answer

      "I've configured Google Analytics dashboards to report conversions from multiple landing pages, as well as displayed custom dimensions and metrics that our analytics team created showing the effectiveness of our ads."

  16. 16.

    Do you have any experience in SEO?

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  17. 17.

    Do you have any experience with Google Ads or other PPC advertising?

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  18. 18.

    Have you ever done any technical or IT work?

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  19. 19.

    What marketing channels have you worked with?

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  20. 20.

    Can you tell me about a time when you missed a deadline? How did you handle it?

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  21. 21.

    Do you have any creative skills? Writing or design?

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  22. 22.

    How do you stay on top of deadlines?

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  23. 23.

    Have you ever organized trade shows?

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  24. 24.

    Are you a proficient business writer for memos and reports?

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  25. 25.

    Are you proficient in PowerPoint/Keynote?

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