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Marketing Assistant Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

What are the top performing products at our company?

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Marketing Assistant Interview Questions

  1. 1.

    What are the top performing products at our company?

      The way you respond to this question will show your interviewer the amount of research you have performed on their company before your interview. Show the interviewer that you are well-prepared for your meeting by discussing the products offered at their company in as much detail as possible. Talk about your personal experience with these products if applicable.

      Rachelle's Answer

      "From my understanding, your top products are A, B, and C. I have tried all three of these products and enjoy them all; however, Product A is the one I enjoy the most because I find it to be (describe). I would love to know which products are your favorite, from an insiders' perspective."

  2. 2.

    Have you been in control of a company's Twitter, Instagram, Facebook, or other social account?

      The interviewer would like further detail on the experience you bring in social media management. There is no way around it these days - if you want to be in marketing, you need to understand and embrace social media. Discuss your experience with a variety of social media platforms, and be sure to highlight any notable results you have achieved along the way.

      Rachelle's Answer

      "Yes, I have approximately four years of experience managing a variety of social media content for my agency and their clients. I have taken coursework in Instagram and Facebook ads and plan to learn more about the TikTok algorithm. When I first took over my company's Instagram account, we had just 345 followers. We are now at over 8,000 due to my engaging content and visual strategies."

  3. 3.

    Do you have any creative skills, such as copywriting or graphic design?

      Marketing Assistants are often responsible for light copywriting and graphic design. Depending on your team's structure and your specific skills, you could even be responsible for the majority of copywriting and design tasks. Take your time to highlight your creative talents and describe any related duties and projects you have taken on lately. This question is also a good time to talk about other production skills you have, such as photography, videography, and post-production!

      Rachelle's Answer

      "I'm a good writer and am continually working on this skill. I recently completed an online course on sales-based copywriting, which helped me learn to write more compelling copy for websites. I am an amateur photographer as well and often spend my weekend traveling to the mountains to practice shooting nature shots. I edit my images in Photoshop, which is a helpful tool that I am becoming stronger in every week."

  4. 4.

    Have you worked with web analytics reporting dashboards in your previous roles?

      A key task that is typically fulfilled by the Marketing Assistant is reporting results to department managers and organization leaders. You may be asked to gather key performance indicators into dashboards like Google Analytics or Salesforce. Understanding how these dashboards are built and the importance of the data displayed on them is very important. Show the interviewer that you have a firm understanding of these dashboards and the types of charts that best fit the type of data you want to display.

      Rachelle's Answer

      "In my previous two roles, I've configured Google Analytics dashboards to report conversions from multiple landing pages. I have also set up these dashboards to display custom dimensions and metrics that our analytics team created showing the effectiveness of our ads. I fully understand how critical it is to track marketing metrics in a variety of contexts such as website performance, digital marketing, social media, SEO, UX, and e-commerce."

  5. 5.

    Marketing is an expansive term. What area of marketing are you most passionate about?

      The interviewer wants to know, if you had to pick one area of marketing to focus on for the rest of your career, what you would choose. The way you respond will show the interviewer more about your core passions. Your response will also help the interviewer to determine if you are a fit for the future direction and vision of the hiring company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

      Rachelle's Answer

      "There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales. I appreciate that your company is so highly focused on your copy across all marketing platforms. Your ads are clever and I am eager to grow my copywriting skills alongside your talented team."

  6. 6.

    How do you stay on top of deadlines?

      Marketing Assistants are often managing multiple projects and have to stay on top of deadlines. Having an organization system, like keeping a detailed shared calendar, helps ensure you don't miss any upcoming deadlines. Give a concrete answer by describing for the interviewer what your time-management and deadline organization system looks like.

      Rachelle's Answer

      "I use a project management calendar called 'GTD' to keep on top of deadlines. I also keep my team in the loop through Asana. This platform allows me to log team objectives, and bring our work together into one shared space. This way, we can all collaborate effectively and deadlines are noted with pre-set reminders and notifications. Most of my current team works remotely so the use of Asana is especially effective. Since implementing this system in June, our team has been ahead of schedule on 90% of our projects. I am also well versed in Monday, Slack, and Trello."

  7. 7.

    Do you have experience collaborating with print or publishing services?

      It's often a Marketing Assistant's job to interface with printers, trade publications, and the media. The printing industry is fairly complicated and there are many tricks of the trade that experienced marketers will know. If you possess related skills, this can make you a valuable asset to a wide range of employers and industries. Talk to the interviewer about your experience with print and publishing. If you do not have this related experience, that is okay! Be sure to show the interviewer that you have a desire to grow your knowledge.

      Rachelle's Answer

      "In my current position I often speak with our printing company and work alongside their designers to ensure our print brochures and other media assets look as good as possible. For most tasks, I can use InDesign to make minor changes on-site without having to hire a third party. This skill has saved my company a lot of money since they do not need to engage a designer for basic tasks."

  8. 8.

    Do you have any questions for me?

      Always try to prepare a question or two that shows the interviewer that you're curious and interested in learning more. You can also use this time to gather more information about what your potential role might be. Since the Marketing Assistant role is such a broad title, knowing exactly what jobs the company has for you to do will help you learn if it's what you expected.

      It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the queries you have are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers for from merely watching a video on their company site!

      Here are some sample questions:

      - When would you like to have this position filled?
      - Is there anything from my background and experience that I can clarify for you?
      - Is there any reason why you would not hire me?

      Rachelle's Answer

      "What are some ways I could be of immediate assistance to you? Once hired, which leaders and team members will I most often be interacting with?"

  9. 9.

    Are you proficient in Excel?

      Excel is one of the main tools in a Marketing Assistant's toolbox. Excel can do it all, from keeping organized notes to preparing reports from various data sources. You'll likely spend a significant amount of time working in Excel to keep track of a variety of responsibilities, so proficiency is required. Describe your level of comfort with Excel and be sure to mention the areas where you are the strongest. You can also discuss where you plan to improve.

      Rachelle's Answer

      "Yes, I've been working with Excel for about five years now. I can use it proficiently to sort and tabulate data and display charts, but I may need additional training on more advanced features like statistical analysis, pivot tables, and scripting."

  10. 10.

    Our environment is fast-paced. How do you capture the attention of a busy co-worker or leader when a project point needs their eyes?

      Marketing Assistants are often the go-betweens for several teams, leaders, and shareholders. You'll often be working with several different departments or even different companies depending on the structure of your role. It's important that you are able to communicate your needs in a way that is professional while maintaining the momentum of your projects. Describe your approach to communicating with others even when it seems they may be run off their feet.

      Rachelle's Answer

      "I have a simple method that works really well when I need the attention of co-worker or leader. In my current position we use Slack every day. If I have a need that I think could get lost in the shuffle, I will ping the decision maker directly and ask for a time on their calendar to discuss. I find that the real-time feature of Slack helps me to gain an immediate response."

  11. 11.

    Do you have knowledge of SEO (Search Engine Optimization)?

      While in-depth SEO expertise is typically outside the scope of expectations on a Marketing Assistant, an understanding of the principles that search engines use to rank content will help you communicate with SEO writers and other technical professionals. You may be tasked with light writing or competitive research in your new Marketing Assistant role. In this case, a fundamental understanding of SEO is beneficial.

      Rachelle's Answer

      "I have a strong understanding of SEO and its importance. I've crafted blogs and articles and generated content ideas for my company's YouTube channel based on keyword research. I am well-versed in an SEO tool called SEMrush, which saves me time when I'm performing keyword research, competitive research, and performing link building tasks. Could you share with me the tools your organization leans on for SEO research and planning? I'd be happy to get a head start by studying the platform and its capabilities."

  12. 12.

    We have a culture of collaboration and high energy. Describe your workplace personality in 3 words.

      The interviewer wants you to describe your personality to ensure that you will be a positive and beneficial addition to their team. If you aren't sure how to express your personality, start by writing down some descriptor words that people have said about you in the past. These personality descriptors could come from co-workers, your leaders, or even your classmates.

      Next, visit the company website, read their job posting, and see if you can uncover a few descriptive words that the company seems to repeat. Incorporate those particular descriptors if they apply to you. Remember - your answer needs to be honest and genuine so only use this approach if it truly resonates with who you are. Avoid giving generic, run-of-the-mill answers like 'team-player' or 'hard-working.'

      Rachelle's Answer

      "If I could describe my personality in 3 words, I would say that I am motivated, positive, and helpful. Through the research that I have done on the company and my overall candidate experience, I can see that this company has amazing energy and a genuine heart for collaboration and community giving. I am confident that my personality will add nicely to the culture that the company has worked so hard to achieve."

  13. 13.

    Have you ever taken on accounting or budgeting responsibilities?

      One of the responsibilities of a Marketing Assistant may be keeping track of accounting and budgets for the marketing department. Financial responsibilities might include tracking spending and gathering receipts and reports to show that the departments' spending is in line with the budget. Proficiency in Excel will help ensure that your department's books stay balanced. Walk the interviewer through your experience with financial responsibilities. Remember to include details of the programs, software, and tools you use to keep yourself organized and ensure accuracy.

      Rachelle's Answer

      "My current position requires a lot of financial responsibilities, and luckily I took a finance course in college! I have learned a lot about tracking budgets and expenses. Since I took on financial oversight tasks in January, our team has remained within budget for every project. This is an accomplishment that I am proud of since it speaks directly to my detailed approach and ability to maintain numerous financial spreadsheets. I use Excel for some budgetary tasks, but I perform most budget-related tasks in Workday. The Workday platform helps me with budgeting, planning, and modeling. Similar to Excel, the program streamlines my planning process and allows me to extract and share strategic financial insights."

  14. 14.

    What marketing channels have you worked with?

      The Marketing Assistant role requires a breadth of knowledge across multiple channels. Channels include email marketing, content marketing, social media, promotional events, or print advertising. If you search for a full list of marketing channels, you might find that you've worked with more of them than you think! Discuss the marketing channels you have been involved with, being sure to highlight any stand-out results you have achieved with any of these avenues. If the hiring company focuses on a particular marketing channel in its job posting, it's a great idea to spotlight your experience in that specific area.

      Rachelle's Answer

      "While working for Company XYZ, I assisted the Director of Marketing tasked with a $1M annual ad spend. Our biggest areas of spend included print advertising and digital pay per click, but we also spent on social media marketing and email marketing. I especially enjoyed working on the email marketing side, where I helped create customer engagement strategies and sales funnels. When I read your job posting and saw that this role had a significant focus on email marketing strategies, I felt compelled to apply."

  15. 15.

    We value continued education. If you could choose any marketing related course to attend, what would you choose?

      Many employers look to hire employees who have a penchant for knowledge and growth. Express your interest in continued education by passionately discussing a marketing topic you would love to learn more about. Be sure to keep your answer relative to the job for which you are interviewing.

      Rachelle's Answer

      "I love the idea of expanding my knowledge every chance I get. I have had my eye on a course from the University of California called Transmedia Marketing Through Storytelling. This is the first action I would take. Next, I would learn more about SEO. Both of these topics run deep and continue to change, which is a challenge that excites me."

  16. 16.

    Who are our competitors? What products do they have that compete with ours?

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  17. 17.

    What type of graphs/charts would you use to show traffic growth over time?

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  18. 18.

    Our Marketing Assistant will be responsible for collecting fresh visuals for our social media platforms. Tell me about your photography and photo editing experience.

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  19. 19.

    Have you ever conducted market research or executed customer surveys?

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  20. 20.

    Do you have experience presenting to groups?

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  21. 21.

    Do you have any experience running and managing Google Ads or other PPC advertising?

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  22. 22.

    Our Marketing Assistant will support the Marketing team with various technical tasks. Describe the technical tasks you are comfortable performing.

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  23. 23.

    As our Marketing Assistant you will be responsible for social media engagement. How would you describe your customer engagement skills?

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  24. 24.

    Can you tell me about a time when you missed a deadline? How did you handle it?

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  25. 25.

    Do you speak any other languages?

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  26. 26.

    How fast and accurately can you type?

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  27. 27.

    Have you ever organized trade shows?

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  28. 28.

    Do you have a preferred electronic filing and organization system?

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  29. 29.

    Are you a proficient business writer for memos and reports?

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  30. 30.

    Are you proficient in PowerPoint/Keynote?

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