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Market Research Analyst Interview
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25 Questions and Answers by Rachelle Enns

Updated August 17th, 2018 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Careers     Marketing    
Question 1 of 25
What was your most successful research project undertaken at your last position?
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How to Answer
Show off your skills through sharing your success! You can talk about how you worked with your team in solving a problem through creating a product. Breakdown the steps you took that made the project so successful. Share how you used examined internal and external factors to design a product that would be high in demand. You can also share how you used market analysis reports, surveys or focus groups to help determine how you would market your product.
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Answer Examples
1.
What was your most successful research project undertaken at your last position?
Show off your skills through sharing your success! You can talk about how you worked with your team in solving a problem through creating a product. Breakdown the steps you took that made the project so successful. Share how you used examined internal and external factors to design a product that would be high in demand. You can also share how you used market analysis reports, surveys or focus groups to help determine how you would market your product.
2.
Have you ever persuaded management not to release a product because of the research you accumulated?
Whether you have experienced this or not, it's good to think about what you would do if you found yourself in this situation. Your communication skills are vital in working cooperatively with your clients. You will need to be able to explain data in a way that is relevant.
Rachelle's Answer
"I discovered some data that showed areas that needed significant improvement before a product could be launched. I put the information into perspective by showing the management team how my research would affect the success of their product to help them get where they want to go."
3.
How do you stay up to date on the latest market trends?
Following market trends for your industry will help the company and investors. Routine research on products or services the market is already using will keep you up to date. Talk about your online market research, surveys and your attention to trends that provide the information your company will need to stay competitive.
4.
What was the toughest project you've worked on in the past?
"My most difficult project was early in my career where I needed to make recommendations to a company based on my research. I wasn't confident in my findings or my skills because I was worried about making mistakes. I almost missed the deadline because I conducted one last focus group to confirm my findings. In the end, I was able to make recommendations that helped the business modify their product to increase sales by 20%."

Depending on your experience level, you may give an example of a school project. This example touches on a few different challenges that can occur during your market research: knowing the best tools to use and when to use them and meeting deadlines. In your example, talk about how you overcome difficulty and if possible, talk about a success with results that can be measured.
Rachelle's Answer
"My most difficult project was early in my career where I needed to make recommendations to a company based on my research. I wasn't confident in my findings or my skills because I was worried about making mistakes. I almost missed the deadline because I conducted one last focus group to confirm my findings. In the end, I was able to make recommendations that helped the business modify their product to increase sales by 20%."
5.
What is your favorite aspect of market research?
You play such a vital role in the development and growth of products and companies! What tools do you enjoy using the most? How have you contributed to the success of companies in the past? How have you helped prevent failure? You have the ability to identify threats that can harm operations and help companies see the shortcomings of products in order to improve them. These are all aspects that can make your job enjoyable. Share your favorite one and talk about why you enjoy that particular aspect of your research.
6.
What factors do you think determine a success marketing strategy?
Be prepared to explain each factor and why you think they are important to putting together an effective marketing strategy. There are several that are important, but we will share the three we believe to be most essential:

1) Know your customer
2) Brand
3) Economic environment

For your response, talk about these three factors or others that you find important when assessing and constructing a marketing strategy. How do they fit together and ultimately affect the success of the product?

7.
Tell me about some of your past experiences that helped prepare you for this role?
If you don't have professional work experience in the field, you can always talk about your transferable skills. These are skills that you may have gained working in another industry that will help you to be successful in this role. As you prepare for your interview, compare the job description with your resume side by side. What experience do you have in doing research? If you have conducted focus groups in school, talk about how it contributed to your research and how you interpreted the data. Your experience working in customer service will help you as your work with your team and with clients. Discuss your attention to detail and your ability to handle the task of preparing reports and organizing information.
8.
In your experience, what are some of the tools that have been the most helpful in your market research?
As a market research analyst you will use a variety of tools to help you gather and analyze the data you find in your research. Depending on the type of market research you may need to use different tools. Show your understanding of how you use these methods to understand your target market. Give an example of a tool or two that have been valuable.

"Using Marketer's Almanac and County Business Patterns have helped me work with a client who was building their online business. There are a lot of great tools that you can use for free that I've found through basic research. It depends on what information you are looking for. It all starts with asking the right questions and having a few go-to tools to get your research started."
Rachelle's Answer
"Using Marketer's Almanac and County Business Patterns have helped me work with a client who was building their online business. There are a lot of great tools that you can use for free that I've found through basic research. It depends on what information you are looking for. It all starts with asking the right questions and having a few go-to tools to get your research started."
9.
How do you assist clients who are unclear on their business objectives?
If you are not sure what exactly a client is trying to accomplish with their business plan, your job will be a whole lot trickier! What are some of your strategies for solving this problem? Before taking on a new project, having your client fill out a questionnaire that lays out their business objectives and what services they need from you will help. Think about some ways you can assist your clients through doing your own target market research to help them define their audience. You can also help them understand trends in the market that could make them more profitable if they would be willing to make some adjustments to their original plan. There are many ways you can use your analytical skills to help businesses and clients. Give an example or talk about a project in one of your courses where you used research, analysis or collaboration to help clarify objectives and move forward.
10.
Are you able to offer a flexible schedule?
Before going into the interview, do some research on the company, employee reviews and the job itself. Often you can find out about what to expect with hours or potential travel. If you are working for a growing start-up company, it's likely that you be working long hours. Consider telling them, "I've worked under tight deadlines that required me to work longer hours. I have no problem being flexible, coming in early or staying late as needed."
Rachelle's Answer
"I've worked under tight deadlines that required me to work longer hours. I have no problem being flexible, coming in early or staying late as needed."
11.
How do you look for vital opportunities that can take your company to the next level?
Research, observation and team collaboration are all important aspects of advancing a product or a company forward. Think about how you are able to notice these opportunities and how you influence this movement forward. Your role in a company is to continue to analyze data on consumers and competitors, which is one way you can find these opportunities. Looking at sales of a product or service is another way you identify where changes need to be made in order to get to that next level.
12.
Why do you want to work for our marketing firm?
Finding a job can be tough. It can seem like a numbers game at times; you send out 25 resumes and get one interview! Once you get to the interview stage, you'll want to do further research about the company. Start with the website, reviewing their mission, values and culture. You can read employee reviews to see what their experience was like. Do your homework so that you can respond confidently.

"I was impressed when I found out about your community involvement. That is a value that is extremely important to me as well. Your mission stood out above a lot of the other companies I researched."

You can also talk about a recent news article or award they won. When you talk about mission statement or community involvement, list a few aspects that impressed you. Sometimes companies will offer PTO for volunteer hours. If that's impressive to you, say so! "Wow" them with your research!
Rachelle's Answer
"I was impressed when I found out about your community involvement. That is a value that is extremely important to me as well. Your mission stood out above a lot of the other companies I researched."
13.
If you were working with a company struggling to sell a product, what would you do to help them?
Let's say you're meeting with a CEO of a startup trying to sell a new health beverage. They have already branded it and put it on the shelves, but sales continue to remain low. Where would you start? In answering this question, you want to show the interviewer step by step how you would work with the CEO to increase sales. That's the ultimate goal. Show how you understand all the contributing factors. Using an example like the one listed above may help you in your explanation. You could respond with, "I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding." Prepare a solid example before your interview so that you can show off your knowledge like a pro!
Rachelle's Answer
"I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding."
14.
How do you feel about public speaking?
Public speaking can be scary, but with practice you will be a pro! You may be giving presentations to executives and board members as you take on new projects. While this may seem daunting, all you have to do is fine tune your communication skills and learn how to talk to your audience in a relevant way. Knowing how to present the information in the form of a story can be extremely helpful in order to help your audience understand why the information is important and helpful. As you gather the information for your presentation, try practicing your storytelling skills. Think about how you came up with your recommendations. How do all the pieces come together?
15.
Why should I hire you?
Consider the challenges of your future role. How will you go above and beyond to tackle the most difficult tasks? One way to show off your skills is to talk about your accomplishments from school or work. What did you do that made your last presentation a success? How did your research positively influence the visibility and reputation of a brand? Review the job description once more to help you highlight accomplishments that are relevant to the expectations. Talking about a successful project you put together with a team or how you excelled in your internship are great examples of that speak to why any sensible employer would want to hire you.
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25 Market Research Analyst Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. What was your most successful research project undertaken at your last position?
  2. Have you ever persuaded management not to release a product because of the research you accumulated?
  3. How do you stay up to date on the latest market trends?
  4. What was the toughest project you've worked on in the past?
  5. What is your favorite aspect of market research?
  6. What factors do you think determine a success marketing strategy?
  7. Tell me about some of your past experiences that helped prepare you for this role?
  8. In your experience, what are some of the tools that have been the most helpful in your market research?
  9. How do you assist clients who are unclear on their business objectives?
  10. Are you able to offer a flexible schedule?
  11. How do you look for vital opportunities that can take your company to the next level?
  12. Why do you want to work for our marketing firm?
  13. If you were working with a company struggling to sell a product, what would you do to help them?
  14. How do you feel about public speaking?
  15. Why should I hire you?
  16. Why analyze the market?
  17. Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?
  18. Tell me about your last research project. How did the results help influence management?
  19. How would you determine if the price of X product is truly the deciding factor for the consumer?
  20. How do you handle conflict in the workplace?
  21. What is your favorite technique in determining the validity of a product's price?
  22. Tell me about a time you made a mistake. How did you handle it?
  23. How do you stay organized?
  24. How would you revamp our current product lineup?
  25. If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?
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