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Market Research Analyst Interview Questions
1. How do you assist clients who are unclear on their business objectives?
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Market Research Analyst
March 20th, 2014

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
wikipedia.org/wiki/Marketing_research
Market Research Analyst Interview Questions
2 of 25
Tell me about some of your past experiences that helped prepare you for this role?
 
User Submitted Interview Answers
1.
I am a founding member of one of the non-profit organization and I worked for poor peoples. Me and my team distributed stationary to those students who can not buy and distribute gifts to many orphans as well as spends lots of days with orphans and old age peoples in old house.
 
2.
Depends on what I am thinking about at the time.
 
Question
3 of 25
How do you look for vital opportunities that can take your company to the next level?
 
User Submitted Interview Answers
1.
I start with the product itself learning what it does and what the potential uses for it would be. Than I would look at the market and see where the product fits and then try to market the product to consumers who would be interested in it.
 
2.
Values, Analysis, quality, competitors and feed back.
 
Question
4 of 25
How do you feel about public speaking?
 
User Submitted Interview Answers
1.
Yes. As a lead to manage the team for the growth of the organisation.
 
2.
I work on a team every day, recent contributions include running the epos meeting.
 
Question
5 of 25
Why should I hire you?
 
User Submitted Interview Answers
1.
My research and marketig experience.
 
2.
I am qualified for this position in that I have broad knowledge of quantitive and qualitative research.
 
Question
6 of 25
Why analyze the market?
 
User Submitted Interview Answers
1.
The career perpective which is benefited for the society.
 
2.
Nothing to change up to now.
 
Question
7 of 25
Have you ever persuaded management not to release a product because of the research you accumulated?
 
User Submitted Interview Answers
1.
No. I didn't do research up to that level.
 
2.
Yes, we have given recommendation to stop selling the product with non profitable format.
 
Question
8 of 25
What was your most successful research project undertaken at your last position?
 
User Submitted Interview Answers
1.
The most successful research project would be Project Helios wherein eight of the subcategories under Mobile Accessories were under scrutinization and would have been paused due to high IPS/low NPS. I conducted an overall subcategory level analysis, then brand level and then seller level. Faulty and wrong product delivered were found to be the highest occurring issues. I proposed brand rules to be implemented on each brand under each of these eight subcats resulting in a low IPS.
 
2.
Port Data and Budget Analysis.
 
Question
9 of 25
What is your favorite aspect of market research?
 
User Submitted Interview Answers
1.
Latest and current knowledge about the particular subject am researching for. The different types of links related to the subject that expands my knowledge.
 
2.
Analysis the data, and building up the story.
 
Question
10 of 25
Why do you want to work for our marketing firm?
 
User Submitted Interview Answers
1.
Because this company is an innovative and grown with a fast paced in last decade where I can learn more and more and my level of contribution will help the company and as well as individual.
 
2.
To have kick start for career, reputed and good one.
 
Question
11 of 25
Are you able to offer a flexible schedule?
 
User Submitted Interview Answers
1.
Research does require time, to get the best of everything does, so working 60 hours a week should not be a problem on a research project.
 
2.
When I am involved in a project that I care deeply about I get extremely invested in seeing it through until I find the solution that will work best for it.
 
Question
12 of 25
Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?
 
User Submitted Interview Answers
1.
Tata Nano. They should not market it as a cheaper car. It should be done in a economic car for economic people.
 
2.
Apple Watch is a Product which was not marketed well. The Product's Marketing could be improved by determining the segment who uses Apple's I-Phone Products.
 
Question
13 of 25
Tell me about your last research project. How did the results help influence management?
 
User Submitted Interview Answers
1.
It made management to think about the research in different perspective where they didn't think about it at all.
 
2.
Last research was done for AWS project where I was able to find the prospect companies who were keen to go for cloud computing and wanted to gain knowledge to avail the usage for the same. Results were positive for my company too.
 
Question
14 of 25
What was the toughest project you've worked on in the past?
 
User Submitted Interview Answers
1.
Summer Internship project. Where I need to take the responses from the people.
 
2.
It was about maintaining the sales close rate at certain level.
 
Question
15 of 25
How would you determine if the price of X product is truly the deciding factor for the consumer?
 
User Submitted Interview Answers
1.
If consumer is using only that product and buying again and again.
 
2.
I would take stock of the current market trends and see what is most popular in that line of products and decide if the ones that are winning out are the ones that appeal to their budget or if the product is what is most useful.
 
Question
16 of 25
How do you handle conflict in the workplace?
 
User Submitted Interview Answers
1.
As a designer, you run into times where your vision and what others find interesting clashes. When a disagreement occurs it is best to take into consideration what both parties want and see if there is a way to make both parties get what they want or at least see whether one idea has more solid groundings than another. Or possibly a solution we had not thought of that would make it work best.
 
2.
Well it was a verbal argument on tthat productivehe sales close rate while the calls where not.
 
Question
17 of 25
In your experience, what are some of the tools that have been the most helpful in your market research?
 
User Submitted Interview Answers
1.
Use of Social Analytical tools give better idea what audience or consumers expectation and likes.
 
2.
Independent T-Test Regression.
 
Question
18 of 25
What is your favorite technique in determining the validity of a product's price?
 
User Submitted Interview Answers
1.
Depending on the usage and quality.
 
2.
I enjoy the research that goes into comparing the prices but I really enjoy testing the waters. My favorite technique is choosing a sample of the people that bought and having a questionnaire about how well the product met their needs and seeing whether the price point matches with what the most highest buying demographic wants in a product.
 
Question
19 of 25
Tell me about a time you made a mistake. How did you handle it?
 
User Submitted Interview Answers
1.
When I was in seventh grade I allowed a teacher to put me into a reading course which was too easy for me and I became bored in. In hindsight I should have tried to let the teacher put me into something else since I didnt need the course.
 
2.
I took Marketing as a major subject and all my groupmates tool HR as major.
 
Question
20 of 25
If you were working with a company struggling to sell a product, what would you do to help them?
 
User Submitted Interview Answers
1.
As of now I have never found an alarming figure in my research.
 
2.
Not alarming exactly, The result of my work was more of a information update on latest state of the market.
 
Question
21 of 25
How do you stay up to date on the latest market trends?
 
User Submitted Interview Answers
1.
My most recent business article was on the healthcare law and how some people who own their own businesses are still refusing to buy health insurance.
 
2.
Domestic and global business. It was really useful and knowledgeable.
 
Question
22 of 25
How do you stay organized?
 
User Submitted Interview Answers
1.
Yes. I usually make my week long plans on monday and have issues if they change.
 
2.
Yes. Largely the important stuff to be done for the current week is planned .
 
Question
23 of 25
What factors do you think determine a success marketing strategy?
 
User Submitted Interview Answers
1.
Apple because they continuously involve in research of innovations.
 
2.
Shake weight. It is still being sold in many stores following its rise in the fitness world and the fact that it turned into a fitness sensation very quickly, The research was looking at the use of advertising and what price point people would buy alot of them.
 
Question
24 of 25
How would you revamp our current product lineup?
 
User Submitted Interview Answers
1.
Dont know need to see current lineup.
 
2.
I would look into how other customer favorite products compare and see whether there is something that could be enhanced or just shown more to the customers so that they get a better understanding of what appeals to their senses in that product.
 
Question
25 of 25
If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?
 
User Submitted Interview Answers
1.
By analysing need and wants of the customers and find out the target market, know the demographics.
 
2.
Bars. Especially with bars that have a hipster reputation but look at bars which have craft beers and ask the people why they drink them.
 
Contributing Author
Elisabeth Walter
HR Consultant

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