MockQuestions

Growth Marketing Interview Questions

To help you prepare for your Growth Marketing interview, here are 28 interview questions and answer examples.

Growth Marketing was written by and updated on November 17th, 2020. Learn more here.

Question 1 of 28

How do you encourage a customer to buy a product or service for the first time?

How to Answer

The interviewer is looking to see if you have any knowledge or experience in creating user tutorials or an onboarding flow. Many products and services are complex and require some hand-holding or training in order to get the customer to the point where they will purchase it and then continue to use it. Mention if you have any experience using tools like Loom or Appcues to produce personalized onboarding flows, surveys, or recorded product tours.

Written by Marcie Wilmot on November 17th, 2020

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28 Growth Marketing Interview Questions & Answers

  • 1. How do you encourage a customer to buy a product or service for the first time?

      How to Answer

      The interviewer is looking to see if you have any knowledge or experience in creating user tutorials or an onboarding flow. Many products and services are complex and require some hand-holding or training in order to get the customer to the point where they will purchase it and then continue to use it. Mention if you have any experience using tools like Loom or Appcues to produce personalized onboarding flows, surveys, or recorded product tours.

      Written by Marcie Wilmot on November 17th, 2020

      1st Answer Example

      "At my last job, our service provided many nuanced benefits to our customers. The issue was making sure they understood that these features were available to them and how to use them. Our sales and account management teams worked hard to demo our service, but I also suggested that our marketing team put together a recorded video tour of the service as well. We created it using Loom and then put it on our website, in addition to promoting it in emails and other communications. Not only did this video tour help us close more deals because new clients understood better what the service offered, but it also helped us retain existing customers because it ensured that they were taking full advantage of all we had to offer."

      Written by Marcie Wilmot on November 17th, 2020

  • 2. How do you understand the behavior of your target customers?

      How to Answer

      It's important as a growth marketer to be able to create content and use marketing tactics that speak to your target customers. The interviewer wants to know how you determine who your target customer is and their behaviors so you know how to effectively relate to them.

      Written by Marcie Wilmot on November 17th, 2020

      1st Answer Example

      "One place I'd look is at the company's social media to see who is following and interacting with it. I'd pay attention to their ages, locations, languages, spending power levels, and stages of life. I'd also delve into what their challenges/pain points and interests are, as this knowledge will influence how we market to them. I'd also examine the company's current customer database and Google Analytics for more information, in addition to monitoring relevant hashtags and keywords online to see what people are saying about the company."

      Written by Marcie Wilmot on November 17th, 2020

  • 3. What is the most surprising thing you have learned from an A/B landing page test?

      How to Answer

      As a growth marketer, you've likely run many A/B tests on landing pages before. Talk to the interviewer about results that surprised you. Prior to the interview, brush up on different learnings you've witnessed throughout your career so you can easily discuss them. If you lack this type of experience, cite surprising A/B results that you learned about in college or have read about in blogs.

      Written by Marcie Wilmot on November 17th, 2020

      1st Answer Example

      "I have definitely been surprised by A/B test results before! The most notable instance occurred within my current role. In designing our landing page, we were aware that content placed above the fold was more noticeable to a consumer - by 80% per past studies! So we initially placed our call-to-action button in the top half of the landing page. When our conversion numbers weren't where we wanted them to be, we decided to run an A/B test and tried out the CTA button at the bottom of the page. There was a 300% increase in conversions with the CTA button below the fold. Wow! We were very surprised by this revelation but obviously moved forward to make this change."

      Written by Marcie Wilmot on November 17th, 2020

  • 4. What are some low-cost marketing techniques you might use to reach potential customers?

      How to Answer

      Some companies, particularly startups, don't have huge marketing budgets. The interviewer wants to know if you are knowledgeable about low-cost marketing strategies that can be used to acquire customers. Speak about your past experience in this area, if you have any. If not, talk about the tactics you've learned about and are excited to implement one day.

      Written by Marcie Wilmot on November 17th, 2020

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  • 5. How would you leverage an amazing customer testimonial?

      How to Answer

      There are many different ways a growth marketer can use a positive customer testimonial to benefit the company. The interviewer wants to see how you would capitalize on such a situation. Discuss the methods you might implement, whether it be distributing the testimonial via social media, displaying it on the company website, or posting it as an online review.

      Written by Marcie Wilmot on November 17th, 2020

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  • 6. Explain how you would build our email list.

      How to Answer

      There are a variety of ways a growth marketer might grow an email list. The interviewer wants to see if you choose to discuss a method that would work for their company. Go into some detail and potentially offer a few suggestions.

      Written by Marcie Wilmot on November 17th, 2020

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  • 7. What's your favorite growth hack?

      How to Answer

      This question is pretty personal and it will tell the interviewer a lot about your passions and personality. Be honest and tell them about your favorite growth hack. Discuss why it's your favorite and, if possible, connect it to their company and the role.

      Written by Marcie Wilmot on November 17th, 2020

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  • 8. What is one of your weaknesses?

      How to Answer

      The interviewer is testing how self-aware you are. You will want to indicate that you know you have flaws but that you're determined to turn them into strengths. Be both confident and humble. Whatever flaws you discuss, make sure you can show them in a positive light and that you are taking steps to remedy them.

      Written by Marcie Wilmot on November 17th, 2020

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  • 9. What growth marketers and/or blogs do you follow?

      How to Answer

      The interviewer is interested in finding out if you follow industry news and, if so, what publications and/or other growth marketers you pay attention to. They will want to get the sense that you are both passionate about the industry and proactive in terms of staying up on new growth marketing ideas, methods, and tools.

      Written by Marcie Wilmot on November 17th, 2020

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  • 10. How do you use marketing automation to help convert leads?

      How to Answer

      Marketing automation frees up marketers from routine tasks so they can focus on more pressing issues. The interviewer wants to know that you're familiar with this term and can cite examples of how you would use it to convert leads and retain customers. Mention any tools that you have experience using for automation, such as Autopilot, Twilio, or Drips, and discuss how you would use automation in this role.

      Written by Marcie Wilmot on November 17th, 2020

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  • 11. Where do you see yourself in five years?

      How to Answer

      The interviewer wants to get an idea of how ambitious you are and what goals you have. In particular, they want to confirm that you are passionate about growth marketing. While you'll want to be honest in answering this question, you'll definitely want to indicate that you see yourself progressing in the growth marketing industry. Talk about your excitement to learn new skills and how you plan to do that.

      Written by Marcie Wilmot on November 17th, 2020

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  • 12. What competitor analysis programs do you use?

      How to Answer

      A growth marketer must be able to look beyond just their company to see and take advantage of missed opportunities by competitors. The interviewer wants to know what tools you've used in the past to look for this information. Some popular programs that you could mention include Ahrefs, Alexa, and SimilarWeb. You will want to show that you not only have familiarity with the tools but also know how to interpret and use the data you uncover.

      Written by Marcie Wilmot on November 17th, 2020

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  • 13. Tell me what kind of growth framework you use.

      How to Answer

      Growth frameworks are important because they add structure and prioritization to the experiments the growth marketer wants to run. They usually include all the tasks from start to finish. While there are many different growth frameworks, tell the interviewer about the one that you prefer to use and why.

      Written by Marcie Wilmot on November 17th, 2020

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  • 14. Have you ever built a presence on social media before?

      How to Answer

      Building a strong presence on a social media platform takes a significant amount of work. The interviewer wants to ensure that you know how to do this and the kind of effort it takes. If you have experience in this area, discuss it with the interviewer. Tell them how you produced and distributed your content, in addition to the growth you witnessed on your social media platform. If you lack experience, discuss what you've learned and how eager you are to implement it.

      Written by Marcie Wilmot on November 17th, 2020

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  • 15. How do you define growth marketing or, as it's sometimes called, growth hacking?

      How to Answer

      Growth marketing (aka growth hacking) can mean different things to different people. The interviewer wants to make sure that you're both on the same page and that you will fill the role in such a way that meets their expectations. Prior to the interview, practice reciting your answer so you can give it confidently. Keep your definition relatively broad so it's likely to align with their expectations.

      Written by Marcie Wilmot on November 17th, 2020

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  • 16. Tell me about your experience running Google Ads campaigns.

      How to Answer

      The interviewer wants to know that you understand how to drive conversions (and therefore revenue) using Google Ads, likely in tandem with social media advertising. Make sure that you are familiar with the various facets of Google Ads, including the popular strategy of using one keyword per Ad Group, location and device targeting, and bidding strategies. Speak about your past experience using Google Ads or about your eagerness to learn more about it.

      Written by Marcie Wilmot on November 17th, 2020

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  • 17. Tell me about your familiarity with Google Data Studio.

      How to Answer

      Most interviewees will likely have at least some experience using Google Analytics, but the more experienced growth marketer will have also used Google Data Studio, a program that provides streamlined reporting on Facebook and Google Ads analytics and performance. The interviewer will want you to have experience with this tool; it will tell them that you understand analytics on a deep level and that you have probably given company presentations based on its findings before, which may be important if the position requires you to be executive- or customer-facing.

      Written by Marcie Wilmot on November 17th, 2020

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  • 18. How experienced are you in using Google Analytics?

      How to Answer

      While many growth marketers include Google Analytics on their resume, there are different levels of familiarity with it, and the interviewer wants to make sure that you really know how to use it. The best way you can prove this is to talk about conversion goals since this feature goes beyond simply glancing at traffic stats. You want to show that you know how to best utilize Google Analytics to benefit the company.

      Written by Marcie Wilmot on November 17th, 2020

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  • 19. What kind of experience do you have using Excel, Google Sheets, and SQL?

      How to Answer

      A growth marketer needs to be both creative and highly analytical. The interviewer wants to ensure that your data analysis skills are strong so you can understand test results and so you don't necessarily have to rely on Facebook or Google data analytics but can acquire and analyze your own. Discuss any experience you have in this area and provide examples if possible.

      Written by Marcie Wilmot on November 17th, 2020

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  • 20. Are you familiar with running A/B and multivariate tests to optimize webpages?

      How to Answer

      Being able to run A/B and multivariate tests is a vital skill of growth marketers. The interviewer wants to know that not only can you figure out what should be tested but that you also know how to run the tests effectively and accurately. Mention any testing tools that you might use, like Optimizely and Omniconvert, and discuss how you would ensure accurate testing results.

      Written by Marcie Wilmot on November 17th, 2020

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  • 21. How do you determine how users interact with a website?

      How to Answer

      A growth marketer doesn't start by diving right into A/B testing and complex experiments. Before that, they need to learn how users interact with the company website. The interviewer wants to know how you would do this. Talk about the different tools, like Full Story, Crazy Egg, Google Analytics, and Hotjar, that you might use to track visitor/user sessions and interactions.

      Written by Marcie Wilmot on November 17th, 2020

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  • 22. How do you handle failure?

      How to Answer

      The interviewer is questioning you about failure because growth marketers deal with it all the time. They run so many experiments and tests, it's inevitable that many of them don't work out. Show the interviewer that you have grit and resilience but that you can quickly accept failure and move on.

      Written by Marcie Wilmot on November 17th, 2020

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  • 23. How do you generate and prioritize your ideas?

      How to Answer

      It is imperative that a growth marketer has processes in place to prioritize their ideas. The interviewer wants to know how you come up with new ideas and how you prioritize their importance. Consider mentioning the ICE Method or another specific prioritization process to show structure in your thinking. You can also mention tools that you use, like Google Analytics or Unbounce, to help you prioritize ideas.

      Written by Marcie Wilmot on November 17th, 2020

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  • 24. Tell me what you know about the pirate funnel.

      How to Answer

      A commonly used framework in growth marketing, the interviewer wants to confirm that you are familiar with and have experience using the pirate funnel. Impress them by rattling off what the acronym AAARRR stands for, and then give examples of how you've used the pirate funnel in the past.

      Written by Marcie Wilmot on November 17th, 2020

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  • 25. What would you say are your strengths as a growth marketer?

      How to Answer

      Growth marketing is very diverse and involves numerous platforms and tools. The interviewer wants to get an idea of which areas of growth marketing you're strongest in. Answer honestly and give examples of past experiences.

      Written by Marcie Wilmot on November 17th, 2020

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  • 26. If we hired you, what's the first thing you would do to improve our SEO ranking?

      How to Answer

      It's very important that a growth marketer know how to bring traffic to their company's website. The interviewer wants to hear how you would do this if they hired you. Before the interview, brush up on some of the methods growth marketers use to drive website traffic. Tell the interviewer how one (or more) of these tactics will work for their company and how you plan to execute it.

      Written by Marcie Wilmot on November 17th, 2020

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  • 27. Do you ever come up with your own marketing or experiment ideas?

      How to Answer

      The interviewer wants assurance that you can come up with original experiments that are specific to a problem the company is trying to solve or an area it wants to optimize. They want to know that you won't run unnecessary tests and that all of them will have a purpose/goal. You need to show that you are an original thinker, proactive, and a problem solver.

      Written by Marcie Wilmot on November 17th, 2020

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  • 28. Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?

      How to Answer

      Most interviewers want to hear that you have the ability to handle design needs by yourself as this will save their company time and money. A growth marketer who relies on a designer will hold up A/B tests and experiments. Assure the interviewer that you are capable in this area. If you aren't, talk about your eagerness to learn and improve.

      Written by Marcie Wilmot on November 17th, 2020

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