30 Product Specialist Interview Questions & Answers
Below is a list of our Product Specialist interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Behavioral
1. Tell me about a time when you said no to an idea or project suggestion.
How to Answer
Nobody likes to say no, but sometimes it is necessary. Organizational resources are limited, and product specialists need to focus on product development projects that will help the organization accomplish its business objectives. The interviewer wants to confirm that you are comfortable saying no to less strategic opportunities or competing requirements. They also want to ensure that you use valid criteria when deciding to say no.
Written by William Swansen on October 18th, 2021
Answer Example
"Saying no to a product idea, opportunity, or competing priority is always difficult. However, I recognize that my team and I can only accomplish so much, and we need to prioritize what we work on. The criteria I use to decide whether to say no to a proposal include how strategic the initiative is, whether it will contribute to both my and the organization's business objectives, the amount of time and resources it will require, and whether I can apply these more effectively and efficiently."
Written by William Swansen on October 18th, 2021
Behavioral
2. Tell me about a situation in which a technical solution you suggested became a part of a successful product.
How to Answer
Product specialists are not only responsible for managing the design, production, and sales of their products; they are also expected to contribute to the functionality, features, and benefits of a product and make sure that they satisfy the customer's requirements. You need to have both business and technical skills to function well in this role. Interviewers ask this question to confirm that you have these skills.
Written by William Swansen on October 18th, 2021
Answer Example
"One of the things I take pride in is my technical expertise and my ability to contribute to the related technical features of the products I manage. In one of my recent roles, I became aware of customer concerns about the user interface for one of our products. They complained that it was not intuitive and took some training to learn how to use it. I conferred with our engineers and pointed out that if we were able to rearrange several of the control features, it would solve the problem. We implemented my suggestions, and our consumer research indicated that we had solved the problem."
Written by William Swansen on October 18th, 2021
Behavioral
3. Tell me about a time you learned a lesson from a mistake you made on the product specialist job.
How to Answer
Nobody is perfect, and everybody makes an occasional mistake. The interviewer knows this and will ask this type of question to explore your integrity and to learn how you deal with errors and mistakes. Superior candidates will readily admit to having made a mistake in the past and will then talk about the lessons they learned and how they are now able to prevent similar mistakes from recurring. Unqualified candidates will deny making mistakes and attempt to present themselves as being infallible.
Written by William Swansen on October 18th, 2021
Answer Example
"Like most product specialists, I've made my fair share of mistakes in the past. When I recognize that I've made an error, I immediately take action to resolve it. I then examine the root cause of the mistake, determine what I could've done differently to prevent it, and develop procedures or behaviors to help avoid making the same mistake going forward. I consider my failures to be opportunities to learn and take advantage of them when they occur."
Written by William Swansen on October 18th, 2021
Behavioral
4. Describe a time you used market data to influence an important project stakeholder.
How to Answer
Product specialists have to have many competencies. These include design expertise, engineering knowledge, production experience, and salesmanship. The latter skill comes into play when trying to convince other product stakeholders about the direction of the development project, the resources required, and the tasks that need to be accomplished. The interviewer will ask you this question to confirm that you can influence other project stakeholders using a variety of techniques, including market data.
Written by William Swansen on October 18th, 2021
Answer Example
"The easiest way to influence a project stakeholder and convince them that your ideas are valid is to present them with up-to-date, accurate market data. This will confirm that there is demand for the product, that the features and benefits it provides fit the market's needs, that it will be competitive, and that it can be marketed profitably. It is difficult for project stakeholders to dispute your recommendations when presented with compelling market data."
Written by William Swansen on October 18th, 2021
Behavioral
5. Tell me about a time when one of your product improvement ideas helped to increased sales.
How to Answer
Sales are the ultimate barometer for measuring the success of a product. No matter how well the product is designed and manufactured, it isn't successful if it doesn't sell. The responsibilities of a product specialist extend beyond just the design and production of a product. You must work closely with the sales and marketing organization to ensure that the product meets the needs of the targeted customers, is priced competitively, and is distributed appropriately. You should be able to provide the interviewer with several examples of how you contributed to increasing the sales of products, including recommending some product improvements.
Written by William Swansen on October 18th, 2021
Answer Example
"There've been numerous occasions when I've suggested product improvements that I believed would increase the sales of our products. The majority of these were based on customer feedback and suggestions. As a product specialist, I try not to fall in love with my products and remain open to criticism and product reviews which will help me to increase the product's functionality and thereby boost sales. A recent example of this was when I suggested changing the color of the case we used to protect the product to make it more distinctive. This, coupled with updated packaging, increased the sales of the product by 20%."
Written by William Swansen on October 18th, 2021
General
6. Please describe our product to someone who has never seen it before.
How to Answer
It is not unusual that you will be presented with use cases and asked to resolve them during an interview for a product specialist position. This is an example of this type of question. The best way to prepare for these types of questions is to conduct a great deal of research about the company, its products, its market, and its competition before the interview. Your goal should be to acquire as much knowledge as possible before entering the interview so you can address these use cases accurately and demonstrate your qualifications for the position.
Written by William Swansen on October 18th, 2021
Answer Example
"The way I would describe your product to someone unfamiliar with it would be something like this: If you're looking for a single tool that can accomplish several different tasks, there's nothing better than our Swiss army knife. It contains several different components that help you accomplish a wide range of tasks. These include knife blades, screwdrivers, a corkscrew, levers, pliers, and even a toothpick. Additionally, each of these tools can be used for multiple purposes, thereby doubling the effectiveness of the Swiss army knife. The best feature is that all of these tools are incorporated into a single unit which fits easily into your pants pocket and can be carried wherever you go. This is likely the only tool you'll ever need."
Written by William Swansen on October 18th, 2021
General
7. How would you improve a product you use every day?
How to Answer
This is another form of a use case question. Use cases present you with scenarios and then ask you to resolve them. Most often, they involve issues or products relative to the company. However, sometimes the interviewer will ask you about something completely unrelated so they can better understand your general product specialist skills. You should be prepared for these types of questions before going to the interview and have several use cases already in your mind.
Written by William Swansen on October 18th, 2021
Answer Example
"As a product specialist, I am always looking for ways to improve common, everyday items. One of these items is a toothbrush. I've thought many times about different ways to improve the effectiveness of a toothbrush. Some of my ideas include cushioning the handle to make it more comfortable, using different lengths of bristles to reach between the teeth, putting toothpaste in the handle which would be applied to the bristles with a small lever, or providing removable heads which could be exchanged when the bristles wear out."
Written by William Swansen on October 18th, 2021
General
8. How would you explain the role of a product specialist to someone who was not familiar with the job?
How to Answer
This question is another way of asking you to describe the duties of a product specialist. Interviewers will ask this question to gain a better understanding of what you feel this role involves, have you describe your expertise and the experience you have, and learn what you can contribute to the organization if hired. The easiest way to prepare for this question is to thoroughly review the job posting before the interview and, if possible, speak with either current or former product specialists from the organization.
Written by William Swansen on October 18th, 2021
Answer Example
"I am often asked at social occasions what I do. Suppose the person to whom I'm speaking is not familiar with this role. In that case, I tell them that a product specialist is responsible for guiding a product through the development cycle from conception to release. I participate in the initial product specification and design process, work with the engineering team to create the product, collaborate with the people who will produce it, and help the marketing and sales teams identify their customers and present the product to them in a way that generates interest and the desire to purchase it."
Written by William Swansen on October 18th, 2021
General
9. In your opinion, what company has great customer service, and how do they achieve this?
How to Answer
An interviewer will ask this question to learn more about your definition of great customer service and your understanding of how this is achieved. By asking this question, they indicate that they either have a customer service issue that they hope you can help them resolve or that part of your job will be maintaining or improving the level of customer service they already provide. If you're familiar with the organization and its customer service operations, you can use the company you are interviewing with to answer this question. If not, choose a company well-known for its customer service that is in a different industry and not a competitor of the company you are interviewing with.
Written by William Swansen on October 18th, 2021
Answer Example
"The company that I believe provides exceptional customer service is Zappos. They have created a culture that prioritizes customer happiness and referrals to new customers. Everyone in their organization, whether an executive or someone working on the loading dock, spends several weeks in their customer service department before beginning their regular job. They are trained to resolve any customer service issue quickly and efficiently. Zappos offers free returns for all of their products and will even accept the return if it's obvious that the customer has used the item. The company holds daily, weekly, and monthly contests and recognizes the customer service teams with the highest rating from their clients. This has earned them the reputation of being one of the most customer-focused organizations in the clothing industry."
Written by William Swansen on October 18th, 2021
General
10. Can you describe an improvement you would make in our products?
How to Answer
During an interview for a product specialist position, you will likely be presented with several use cases. These are scenarios that are specific to their product, company, or market. The interviewer will then ask you to solve a challenge described in the scenario. While you don't know exactly what use cases you will be presented with, you can prepare for these by thoroughly researching the company, its products, market, competition, and current challenges. Sources for this information include industry publications, the company's website, and conversations with both current and former employees.
Written by William Swansen on October 18th, 2021
Answer Example
"Having evaluated your current line of digital watches, I have come up with some recommendations you may want to consider incorporating to make your products more functional and competitive. I recommend providing options for the watchband in several different materials and colors. This will appeal to a broader market. I'd also incorporate sound, which would enable the devices to provide the user with audible information such as the current time, the content of a text message, or a calendar reminder. Finally, you may want to consider allowing users to select from a library of different digital watch faces, which they could download from your website."
Written by William Swansen on October 18th, 2021
General
11. How do you know when a product is well designed for the market it is intended for?
How to Answer
Determining if a product is well-designed and will succeed in the market for which it is intended requires years of experience as a product specialist. Sometimes, even products that seem to be a perfect fit for their targeted market fail for various reasons. Even though you can conduct a great deal of research, apply market analytics, and use other means to forecast the success of a product development project, in the end, it requires a great deal of experience to refine your predictions and increase their accuracy. The best way to answer this question is to provide the interviewer with a summary of the methodology you would use to forecast a product's chances for success, and then mention the contributions your experience and expertise would add to this process.
Written by William Swansen on October 18th, 2021
Answer Example
"I've been involved with a great many product development projects, most of which were successful, however, some failed due to unforeseen circumstances. When forecasting the success of a product in the market for which it is intended, I use techniques such as market research, customer feedback, data analytics, and other tools which help predict the success of a new product. I even consider the 'what ifs,' which are events that could jeopardize a new product's success. Finally, I rely on my experience in this profession and what it has taught me. These last two steps in the process help me to refine my recommendations and have led to greater success of the products I have helped develop."
Written by William Swansen on October 18th, 2021
General
12. In your opinion, what is the most important characteristic a Product Specialist should possess?
How to Answer
This is a typical general or opening question the interviewer will use to start the conversation, learn more about you, and collect information they can use throughout the interview. The purpose of the question is to understand what characteristic of a product specialist you prioritize and whether this aligns with the opinion of the interviewer or hiring manager. Your answer also provides the interviewer with an overview of your understanding of this role. You can use this opportunity to provide the interviewer with information you are comfortable discussing or want them to focus on during the interview.
Written by William Swansen on October 18th, 2021
Answer Example
"I believe it is most important for a product specialist to possess a broad mind and to be open to new ideas. Some of the most innovative product ideas have come from some of the least likely individuals within the organization. I'm also open to suggestions from customers, partners, and even competitors since they bring different perspectives to the table. My job is to synthesize this information and channel it into new product development or design."
Written by William Swansen on October 18th, 2021
General
13. What are some of the challenges you are anticipating if hired for this product specialist position?
How to Answer
Every job comes with its own set of challenges. Being able to identify these and discuss them frankly with the interviewer will accomplish two things. First, it will demonstrate your knowledge of the position and the challenges you normally encounter in this job. Second, it puts the challenges on the table and may provide you the opportunity to confirm them or even resolve them if you are interviewing with the hiring manager. When describing the challenges, do not overemphasize them, and be prepared with recommended solutions to resolve them in case the interviewer asks you a follow-up question.
Written by William Swansen on October 18th, 2021
Answer Example
"Some of the challenges I anticipate in this position are similar to the ones I've faced in my previous roles. These include the need to collaborate with other teams within the organization, the lack of resources necessary for the product development lifecycle, limited budgets, and unrealistic expectations of the time it takes to develop a product. Fortunately, I have encountered these in the past and have techniques to overcome them. Most of these involve clear and honest communication with all the product stakeholders, identifying issues early and resolving them quickly, and setting realistic expectations for the resources, funding, and time required to develop a successful product."
Written by William Swansen on October 18th, 2021
General
14. What are some of the qualities of being a product specialist you find least interesting?
How to Answer
Even if you love your profession and the work you do, some elements of the job are either boring or just not interesting. The interviewer will ask you about this to test your integrity, understand some things you don't like to do, and determine whether you have a positive or negative outlook. When describing some of the qualities of a product specialist that you don't enjoy, try to be upbeat and avoid complaining or describing something critical to this role.
Written by William Swansen on October 18th, 2021
Answer Example
"My least favorite parts of being a product specialist are some of the administrative tasks. While I recognize the importance of these tasks and make sure that they are completed, I would much rather spend my time developing ideas for new products, innovating existing ones, or collaborating with the other product stakeholders to make sure we are optimizing our products and their ability to drive revenue."
Written by William Swansen on October 18th, 2021
General
15. Can you describe a market trend that will impact one of our products that our company should be aware of?
How to Answer
Being aware of current market trends and developments that impact the organization and its products is a critical part of being a product specialist. Before going to the interview, you should research the company and its products to have a clear idea of their market, strengths and weaknesses, competition, and challenges they are currently facing. You should come to the interview with a few ideas about how to address these challenges. This will demonstrate the value you bring to the organization and what you will contribute if hired.
Written by William Swansen on October 18th, 2021
Answer Example
"One of the most significant trends occurring in the market for your products is the consolidation of organizations who market similar or competitive products. If this continues, you are likely to face increasing competitive pressures and smaller relative market shares. This may require an increase in your marketing expenditures to help develop greater brand awareness and the perception of being a dominant supplier to this market. Your company may want to consider acquiring or merging with an M&A candidate to increase your market share."
Written by William Swansen on October 18th, 2021
Operational
16. When presented with alternative product proposals, how do you decide which one to proceed with?
How to Answer
Product specialists are sometimes presented with several different product proposals and asked to select the one they feel will be most successful or which they prefer to work on. You should be able to describe to the interviewer how you will evaluate the programs and what criteria you use to select and recommend the ones you will move forward with. Keep your answer brief and to the point and anticipate that the interviewer will ask a follow-up question if they need additional information or want to explore your answer in more detail.
Written by William Swansen on October 18th, 2021
Answer Example
"When evaluating alternative product proposals to decide which one to proceed with, my first inclination is to determine which of the proposals has the greatest chance of success and will likely lead to the organization achieving its business objectives. I then evaluate the resources, time, and funding needed to develop and successfully market a product. Finally, I consider my experience working with similar products and how this will apply to each proposal. I then select and recommend the product that fulfills these criteria the best."
Written by William Swansen on October 18th, 2021
Operational
17. Can you describe what a typical work week looks like for a product specialist?
How to Answer
The purpose of this question is twofold. First, the interviewer wants to confirm that you understand the typical duties of a product specialist. Second, the interviewer wants to see if you understand how this specific role functions within their organization. You can be prepared for this question by carefully reviewing the job description, researching the company, and speaking with past and current product development employees.
Written by William Swansen on October 18th, 2021
Answer Example
" While no two weeks in the career of a product specialist are exactly alike, there are some similarities. My time is divided among several different task groups. These include collaborating with other company stakeholders to develop new ideas for products or product innovations, working with engineering and production teams to design, improve, or update products, and supporting the sales and marketing groups in their efforts to develop revenue opportunities using the products I work with. The balance of my time is spent in meetings, administrative tasks, training, and market research."
Written by William Swansen on October 18th, 2021
Operational
18. Two senior stakeholders disagree about the importance of including a feature in a new product. How would you get them to agree on whether or not to include it?
How to Answer
It is not uncommon for two senior product stakeholders to disagree about a new product's features, functions, or other characteristics. As a product specialist, you must resolve these conflicts and ensure that all the product stakeholders agree on what direction to move in. This requires skills such as active listening, diplomacy, negotiation, and persuasion. You should mention these skills when answering the interviewer's questions.
Written by William Swansen on October 18th, 2021
Answer Example
"When a situation arises in which two senior product stakeholders disagree about an aspect of the product development cycle, the first thing I do is actively listen to each of their positions so I thoroughly understand them. I acknowledge the validity of each person's opinion and then seek to find a solution by negotiating with each stakeholder, suggesting items on which they can compromise, and persuading them to accept the conditions that will lead to the best outcome for the product and the organization. This requires a great deal of diplomacy, understanding, and patience."
Written by William Swansen on October 18th, 2021
Operational
19. What are some of the techniques you use to attract a customer's attention?
How to Answer
While product specialists are not directly engaged in the sales and marketing process, they need to be involved in developing product characteristics and messaging to attract customers. Part of this is designing compelling features and benefits as well as an attractive user interface with their products. The other part is helping the marketing organization create messaging that accurately describes the product and makes it attractive to the target audience. Based on your experience, you should be able to easily describe how you go about achieving these objectives to the interviewer.
Written by William Swansen on October 18th, 2021
Answer Example
"There are several different techniques I use to make our products attractive to our target market and drive sales. These include incorporating user feedback into product innovations or new designs, ensuring that the way users engage with the product is intuitive, easy, and productive, and working with the marketing organization to appropriately target the product for the market. I also help them develop a communication strategy that will accurately describe the product's features and benefits. I work closely with our design and engineering teams to ensure that the product features are exactly what our customers expect."
Written by William Swansen on October 18th, 2021
Operational
20. Do you ever cut corners to get a product to market per the release schedule?
How to Answer
This is a tricky question. The interviewer is asking you to choose between cutting corners or releasing a product on the market late. By asking this question, the interviewer is trying to determine what your priorities are. The strategy for responding to this question may not be choosing one or the other but instead describing to the interviewer how you could avoid cutting corners and still bring the product to market on time.
Written by William Swansen on October 18th, 2021
Answer Example
"While it is important to get a product to market on time, I'm reluctant to cut corners to accomplish this. When beginning a product development project, I always develop a schedule that details the tasks required to develop the product and a timeline to ensure that the product is released to the market on the target date. During the development cycle, I monitor the team's progress and make adjustments when necessary. Occasionally, I ask the team to put in some extra time either in the evening or on weekends to ensure that the product timeline is met. I've found this methodology to be successful and have never had to cut corners to meet a delivery schedule."
Written by William Swansen on October 18th, 2021
Operational
21. How do you integrate artificial Intelligence techniques and predictive analytics when developing ideas for a new product?
How to Answer
The use of artificial intelligence, or AI, and other technological advances has become commonplace in product development and marketing. Increasingly, organizations depend on AI to predict market developments, assist with new product innovations, and forecast other trends that impact their product development efforts. As a seasoned product specialist, you should be familiar with this and be able to describe how you use AI in your job.
Written by William Swansen on October 18th, 2021
Answer Example
"Artificial Intelligence has become an important tool which I use in my role as a product specialist. AI helps me forecast critical market trends, analyze and predict future product developments, understand customer needs and requirements, and prepare for trends occurring in our marketplace. I have applied artificial intelligence to test new product design and to determine product pricing, positioning, and other marketing strategies. AI has even helped us develop production facilities that are more efficient at producing our new product designs."
Written by William Swansen on October 18th, 2021
Operational
22. What steps do you take to integrate technical teams as stakeholders into the overall product development process?
How to Answer
Regardless of the type of product, it will have some technical components. This may be in the form of actual technology, or it may involve the technical requirements to produce it. It is the responsibility of the product specialist to engage the appropriate technical resources in the product development process. This ensures that the design meets the functional requirements and that the product can be produced effectively and efficiently. The interviewer will ask you this question to confirm that you agree with this and have taken steps to engage the technical teams in your previous organizations during product development projects.
Written by William Swansen on October 18th, 2021
Answer Example
"I have never engaged in a product development project without the full cooperation of my organization's technical teams. Their contributions to the product design, the technology it incorporates, its functions and features, and how easily it can be manufactured determine the development project's success. I engage these teams early in the process to get both their input and buy-in. I keep them engaged and consult with them as we move through the design, development, manufacturing processes. I place a great deal of value on their input and suggestions and incorporate these whenever possible."
Written by William Swansen on October 18th, 2021
Operational
23. What criteria do you use when prioritizing resources between competing product management tasks?
How to Answer
This may sound similar to a question you were asked earlier in the interview. Interviewers will commonly ask similar questions throughout the interview to make sure you answer the questions consistently. This will not be a problem as long as you provide honest answers to each of the questions you are asked. If you do not know the answer to a question, simply state this and then describe how you would obtain the information.
Written by William Swansen on October 18th, 2021
Answer Example
"When prioritizing resources between competing product management tasks, the criteria I use include how important it is to complete the task and how urgent it is. Once I understand this, I can allocate the appropriate resources required to complete the task without impacting other competing tasks. I also try to determine if the resources can be shared or if there are alternative resources that could be used to complete the task without a negative impact on the other project tasks."
Written by William Swansen on October 18th, 2021
Operational
24. Do you feel that it is important to stay user-focused when developing a product, and if so, why?
How to Answer
This may seem like an obvious question, but there is a purpose behind it. Most contemporary organizations consider user requirements and preferences as the highest priority when developing a new product. However, some organizations still focus on internal features such as costs, ease of production, and other items that are more important to the organization than to their customers. The interviewer asks this question to determine which of these development philosophies you follow.
Written by William Swansen on October 18th, 2021
Answer Example
"There is nothing more important than staying user-focused when developing a product. If you start with the user requirements, use cases, and preferences, you will develop a product that is in demand and can be easily marketed. The next product development phase involves incorporated design elements that make the product practical, cost-effective, easy to manufacture, and competitive. Using this approach has helped me successfully develop a wide range of products for different applications."
Written by William Swansen on October 18th, 2021
Operational
25. How does a product specialist influence the features included in a new product?
How to Answer
While there is no dispute that a product specialist has a great deal of influence on the features included in a new product, the interviewer is asking you how you exert this influence. They're interested in whether you simply use your position and related authority to demand that features be incorporated into the product or if you exercise diplomacy, collaboration, negotiation, and salesmanship to promote your ideas and gain agreement from all the product stakeholders.
Written by William Swansen on October 18th, 2021
Answer Example
"Whenever I am assigned to a new product development project, I have a few preconceptions about what features should be included. I confirm these and expand on them using market research and customer feedback. Once my list is complete, I then collaborate with the other product stakeholders, including engineering, design, production, and marketing, to understand their list of desired features. I then work with them to narrow the list to features that the customers want, are feasible, can be produced, and will make the products competitive and profitable. This process involves some negotiation, my ability to persuade, a bit of compromise, and valid market data to support our decisions."
Written by William Swansen on October 18th, 2021
Operational
26. How do you go about prioritizing tasks when working on a new product design?
How to Answer
Prioritization is another important characteristic every product specialist needs to have. In today's fast-paced and challenging environment, prioritizing the tasks that need to be accomplished makes you more effective and ensures that the most important things will be done first. As a product specialist, you probably have already developed a methodology to prioritize tasks, so describing this to the interviewer should not be a challenge.
Written by William Swansen on October 18th, 2021
Answer Example
"Early in my career, I recognized the need to prioritize the required tasks during a product development project. I use a system that helps me easily identify which tasks are the most important and which ones are the most urgent. I prioritize the most important and urgent task first, followed by the most important but less urgent. The urgent but less important tasks come next, and anything that is not urgent or not important very likely doesn't get done."
Written by William Swansen on October 18th, 2021
Operational
27. How do you ensure that the sales, production, and marketing teams understand the technical challenges of a new product?
How to Answer
Collaborating across the organization with other teams necessary to design, produce, and market a product is critical to the role of a product specialist. Your responsibility is to ensure that all the project stakeholders understand the product's challenges and contribute to overcoming those challenges. This requires clear communication, consistent follow-up, some negotiation, and management of the process. Your answer to this question should reflect your capabilities in these areas.
Written by William Swansen on October 18th, 2021
Answer Example
"Every product in any organization depends on the support and contributions of several different stakeholder groups. These include engineering, production, sales, and support. I make a point of developing solid relationships with each of these teams and engaging them early in the product development and marketing process. I emphasize constant communication, collaboration, developing creative solutions to challenging problems quickly, and ensuring that everyone understands the organization's goals and contributes towards achieving them."
Written by William Swansen on October 18th, 2021
Technical
28. What are the basic components of a successful product launch?
How to Answer
Even though a product specialist is only responsible for a portion of a product launch, you're still expected to know what contributes to a successful launch and how to manage these items. Being able to describe this to the interviewer demonstrates that you have participated in successful product launches and can do the same for the company with which you are interviewing. You may even want to use an example from one of your previous positions to illustrate your answer.
Written by William Swansen on October 18th, 2021
Answer Example
"I have participated in numerous product launches, and most of them have been very successful. I've learned from these that it all begins with effective research on both the product and the market. A well-designed product that functions properly and meets the customer's needs will move you 80% through a successful launch. Other components include a targeted and comprehensive marketing plan, developing brand awareness and preferences, training the sales team on the product features and benefits, and using product sampling to initiate interest and demand."
Written by William Swansen on October 18th, 2021
Technical
29. Our engineering teams employ agile methodologies when developing a product. Have you used agile in your past roles?
How to Answer
Even though a product specialist does not perform engineering duties, they should be familiar with the methodology used by the engineering teams to develop products. These methodologies include Agile, Waterfall, and SCRUM, to name a few. You should be familiar with these methodologies and be able to describe them to the interviewer if asked.
Written by William Swansen on October 18th, 2021
Answer Example
"While I have never used the Agile methodology myself, I am familiar with it and understand its basic concepts. I've worked with engineering teams that employ Agile and admire how this methodology expedites the development process and results in products with no outstanding issues needing to be resolved at the end of the development cycle. I've also participated in the daily stand-ups the team conducts to identify issues, develop solutions for them, review the progress made the previous day, and discuss upcoming activities."
Written by William Swansen on October 18th, 2021
Technical
30. Our company makes products for both the general public and the B2B market. Can you describe some of the different characteristics products must have for each of these?
How to Answer
It is not unusual for organizations to develop products for and market them to different customers and market segments. A common situation is for companies to have both consumer and business customers. Being able to develop, manage, and market products that address both of these audiences is critical. Product specialists contribute to this by helping to design the features both groups require and work with marketing to package, distribute, and promote their products effectively to both types of customers.
Written by William Swansen on October 18th, 2021
Answer Example
"I have worked for some organizations that have both end-user and business customers. Marketing similar products to both customer types is challenging but can be accomplished with some creativity, flexibility, and strategy. Sometimes you need to redesign a product so that it better fits the requirements of the customer. An example of this would be removing aesthetic features and adding ruggedization to consumer products intended for the industrial environment. Other alterations may include packaging, providing spare parts, and of course the sales and marketing techniques used to address each distinct market segment."
Written by William Swansen on October 18th, 2021