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Marketing Communications Manager Interview
Questions

30 Questions and Answers by Rachelle Enns

Updated February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Careers     Management    
Question 1 of 30
Do you feel that you are currently paid what you are worth?
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How to Answer
The interviewer would like to know if you feel undervalued in your current role. Many employees will look for new work if they think that they are underpaid and underappreciated. Of course, this potential new employer wants to ensure that they will make you a competitive offer that will entice you to join their organization, and stay there.

Talk to the interviewer about your current compensation and whether or not you feel it is fair. Be sure to have researched your answer to back you up, versus throwing out a random number and hoping it will stick.

If you think you receive what you are worth: 'I feel that my current employer pays me fairly; however, I would like to see an increase in pay with an increase in responsibilities.'

If you do not feel you are currently paid what you are worth: "I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
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Answer Examples
1.
Do you feel that you are currently paid what you are worth?
The interviewer would like to know if you feel undervalued in your current role. Many employees will look for new work if they think that they are underpaid and underappreciated. Of course, this potential new employer wants to ensure that they will make you a competitive offer that will entice you to join their organization, and stay there.

Talk to the interviewer about your current compensation and whether or not you feel it is fair. Be sure to have researched your answer to back you up, versus throwing out a random number and hoping it will stick.

If you think you receive what you are worth: 'I feel that my current employer pays me fairly; however, I would like to see an increase in pay with an increase in responsibilities.'

If you do not feel you are currently paid what you are worth: "I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Rachelle's Answer #1
"I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Rachelle's Answer #2
"I am currently with a start-up agency, so I am certain that I am not paid my worth in base salary, but I do receive a great number of perks including free lunches, a couple of trips per year, an option to work from home, and a health spending account. The perks are great, but I do know that someone with my skill set is worth more, speaking solely in base pay."
2.
Tell me about your leadership qualities.
Before hiring you into a management role, the interviewer would like to know what you consider to be strong leadership qualities. When describing leadership qualities, try to avoid general terms and give some unique ideas.

A great leader is someone who people naturally want to follow. They have exceptional interpersonal skills and the ability to build relationships with nearly any personality type. A respected leader will take ownership of their mistakes and will always lead their team by example. True leaders see the importance of motivating others and recognizing even the smallest achievements.

To which of these qualities do you most identify?

- Confident
- Optimistic
- Encouraging
- Accountable
- Engaged
- Passionate
- Integrous
- Loyal
- Charismatic

Rachelle's Answer #1
"I believe I lead effectively by showing others respect regardless of their position or title, creating an open environment in which everyone knows that ideas are welcome, and setting achievable but high expectations for myself and the teams that I work on."
Rachelle's Answer #2
"I have taken many workshops and courses to improve my leadership skills over the years. My leadership qualities are best summed as dedicated, attentive, and motivating. I like to recognize my employees' small wins because that motivates them to continue achieving."
3.
As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?
The interviewer would like to see that you can be creative and mindful when it comes to marketing budgets. Whether you are working with an internal or a client budget, it's essential that you respect those funds and find the best way to work around those restrictions.

Now, we know that marketing professionals often face completely unrealistic numbers. There is no need to address this type of example in your response. Focus on a time when you were just shy of meeting a budget, but made a significant tweak, to save the day.

Rachelle's Answer #1
"I worked with a client last year who needed a social media campaign overhaul. Their budget was modest but do-able. I quickly realized, after analyzing the budget breakdown, that the design work allocation was unbalanced. I approached the client about using our internal design personnel rather than the third party contractor he had insisted on, in the beginning. He agreed, and I was able to bring his project in around 5% below budget."
Rachelle's Answer #2
"I often see clients requesting high-quality video work without the budgetary allowances required for such an undertaking. I want my clients to succeed, without overspending, so I will often make suggestions on how we can repurpose content, or use one piece of content in an omnichannel approach. Of the eight significant campaigns I have worked on so far this year, all eight have come in under or at the budget."
4.
Would you consider yourself a creative person?
Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your marketing and communications career.

Rachelle's Answer #1
"I am creative in the sense that I am great at seeing all sides of a company's communication and marketing needs. I can use creativity to close a deal with a new client, and I am a solid writer. With that said, give me a paintbrush, and I will have no idea what to do. I suppose creativity comes in all forms!"
Rachelle's Answer #2
"That's an interesting question for me because I have never considered myself creative in the traditional sense of being artistic. I am, however, a very creative individual when it comes to new ways to motivate my team and discover my client's deepest needs."
5.
As our new Marketing Communications Manager, how would you earn the trust of your new team?
Workplace relationships are essential to nurture. Talk to the interviewer about how you plan to earn the trust of your new co-workers, should you be offered the position.

Here are some ways that you can build trust with your coworkers:

- Show common courtesy. Say hello, hold the elevator door, bring coffees now and then
- Be respectful in your communication, avoid over cc'ing unnecessarily in emails
- Avoid being a distraction, and respect the use of their time
- Respect their personal space and the line between work life and personal life
- Always ask if they have time before diving into a conversation
- Connect with them on LinkedIn but avoid more personal social media platforms
- Treat everyone the same, regardless of their job title
- Reach out to new employees and make them feel comfortable
- Own up to your mistakes and fix them
- Be timely with your followups and meet your deadlines

Rachelle's Answer #1
"Trust is something you earn over time with people. I will lead by example and be transparent in my communications. Trust happens when people deliver on doing what they say they will do. I take the approach of under promising and over delivering to accelerate the trust process. With strong trust, teams can accomplish great things together."
Rachelle's Answer #2
"Offering clear lines of communication is the best way for me to earn a good reputation with my new team. Unclear communication can cost my team members hours of work so for that reason; I commit myself to always keeping the lines of communication open. Trust builds from there."
6.
What steps do you take to ensure all marketing communications are consistent across all channels?
Building an integrated marketing communications strategy means ensuring that your content writing, advertising, promotions, and social media accounts all tell a cohesive message. The interviewer would like to know what steps you take to ensure that all marketing communication tell the same message. Discuss your process briefly, assuring the hiring authority that you understand the importance of consistency across all channels.

Rachelle's Answer #1
"A strong marketing communications campaign must tell the same message everywhere, from traditional advertising to social media channels. I am careful to ensure a cohesive message by first identifying the message that I want to tell. Next, I will map out a rough marketing plan. Then, I make sure to understand the customer persona and the buyers' journey fully. Only then, do I craft a marketing plan."
Rachelle's Answer #2
"A smart and effecting marketing communication plan begins with laying the correct groundwork. I begin by researching past customers and discovering the basis of their needs. Then, I identify and focus on which parts of the product or service will best inspire new customers. After this, I will begin to craft a message that speaks to these points. Every platform or channel has its unique way of telling a story; however, the message needs to be consistent. It's important that I have other team members look at the messaging before any work goes out, to check for consistency and accuracy of the message."
7.
Discuss any experience you have dealing with the media as a Marketing Communications Manager.
Dealing with the media can be an enjoyable part of your job in marketing; and, it can also be excruciatingly painful. Your experience will all depend on the industry in which you work, and if you handle controversial products or services. Briefly discuss the exposure you have working alongside the media, giving interviews, offering comments, or attempting to get a spot in a particular story.

Rachelle's Answer #1
"Coming from a smaller city, I have built great relationships with most of the media outlets including local television and radio stations. Often, I comment on particular stories surrounding marketing, branding, communications, and online business. I am happy to contribute to the media outlets in hopes of maintaining a relationship of trust and balance."
Rachelle's Answer #2
"The agency I work for has a public relations department which handles all media interactions and inquiries. With that said, this is a task I am comfortable with, should you need me to collaborate with any media outlets."
8.
What is your philosophy towards work?
How you view work, and your career, will be a huge factor for the interviewer when determining your fit with their organization. Just like a company will have a value and mission statement, so should you. Your philosophy can be a quote that resonates with you or a list of values that are important to you. Be sure that your belief aligns nicely with the goals of the interviewing company. Be brief. The interviewer is not looking for a dramatic monologue.

Rachelle's Answer #1
"My favorite quote by Aristotle is 'Pleasure in the job puts perfection in work.' This quote sums up my work philosophy perfectly."
Rachelle's Answer #2
"My philosophy is 'Relationship above all else.' If I have a stable relationship with my clients, I can maximize my agency's opportunities."
9.
Describe your most creative marketing communication piece. Talk about how you put the project into motion.
The interviewer would like to know that you have a unique and creative approach when it comes to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a bit of marketing that makes you proud.

Rachelle's Answer #1
"One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together, and then had them professionally edited. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but, a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."
Rachelle's Answer #2
"I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."
10.
If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
The interviewer would like to know that you would be ready to make an impact on their organization, immediately after being hired. It's important to come to an interview with a 30-90 day strategic plan on how you would impact the business, should you be the successful candidate. Tell the interviewer what your impact goal is, should you be the successful candidate.

Rachelle's Answer #1
"I created a strategic plan for you to take a look at, using one of your biggest clients as an example. This outline shows how I can make an impact as your Marketing Communications Manager in the next 30, 60, and 90 days. First and foremost, my focus would be on getting to know your highest-spending clients by booking face to face meetings with them. It would be a discovery meeting where I would set out to see where we could serve them better, and increase their marketing spend in areas they were lacking."
Rachelle's Answer #2
"If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls in productivity. I would make corrections from there. Perhaps this will be in the form of creating better processes, implementing new applications for productivity, or simplifying the project management process. This work will, of course, coincide with your biggest pain-points at the moment."
11.
What skills did you learn in your most recent position that will help you in this new role?
Before answering this question, you need to know which critical skills are a must in this Marketing Communications Manager role. Review the job description, compare it to your most recent job, and give examples that demonstrate your competency in these skills.

For instance, if the interviewing company is looking for someone with experience in a particular technology, talk about how you learned the ins and outs of this technology in your past job. If the company is looking for someone with excellent client-facing skills, give an example of how you learned to meet the needs of clients in your last role by listening and positively communicating with them.

Rachelle's Answer #1
"I've been in both inbound and outbound marketing, in my current role, I plan the entire communication strategy, in collaboration with the owner of the business. Because it's such a small business, and because of my hand in the entire marketing strategy, I feel as though I am equipped to jump in just about any role in the company."
Rachelle's Answer #2
"In my current role, I grew my pitching and presentation skills an immense amount. I was pretty good at pitch work previously, but the amount of training I have gained in seeing the need and identifying the pain points of my clients has been incredible. I look forward to taking this knowledge and applying it to this communications role with your company."
12.
As a manager, how have you built successful teams in the past?
You, as a manager, can only be as successful as your team. Talk to the interviewer about your ability to build exceptional teams in the past. Share your formula for success whether that includes an air-tight talent attraction strategy or ways that you continually invest in your team members.

Rachelle's Answer #1
"I am very aware of my team members' unspoken feelings. As a creative type, I believe this makes me more intuitive when it comes to the unsaid. I have successful, and motivated teams, because I treat everyone with genuine care. My team members know that they matter to me."
Rachelle's Answer #2
"I build a successful team one key member at a time. I hire, train and equip team members to learn all aspects of their roles and our department. Cross training is an effective method of doing this because it provides everyone visibility with the larger picture of the organization and how they impact the bottom line."
13.
Tell me about a career related goal that you set and did not reach.
Tell the interviewer about a goal you set for yourself, but failed to meet. Show the interviewer that you are ambitious and, rather than giving up, you are going to try to achieve that goal again. Everyone has goals they have failed to reach so do not be embarrassed about that aspect. The interviewer is more interested in knowing that you are persistent and tenacious; sought after characteristics of a Marketing Communications Manager.

Rachelle's Answer #1
"Last year I set a goal to receive a promotion to marketing manager in my current organization. I did not get the promotion; rather, they transferred an existing manager from an alternate location. It was a disappointment, but I understood their side. It's often easier to transfer than to retrain a new person. With that said, the failure pushed me to gain some additional certificates in marketing, and prompted me to apply for your position, feeling highly qualified and confident."
Rachelle's Answer #2
"One goal I had in mind was to attend two workshops per year, focused on leadership. Work volumes in my current agency increased exponentially, which was excellent. However, my goal fell by the wayside. I plan to get back on track with this goal by taking weekend courses and workshops."
14.
As a manager, what is your greatest weakness?
Everyone has their weaknesses -- and that is okay! Talk to the hiring manager about what you feel you could work on the most, and what you are doing about it. Avoid discussing a weakness that could be detrimental to you securing the position.

Rachelle's Answer #1
"I strongly believe in my agency's 'up or out' theory, which means that if you are not continually challenging your team, they will leave. With that said, I may spend too much time on the up when it's clear that this employee is more of an 'out.'"
Rachelle's Answer #2
"As a manager, I feel that my greatest weakness is in terminating employees at the first sign that they are not going to work out. I try to give people the benefit of the doubt and have been guilty of trying to nurture people when they are overdue for termination. I have worked on this and am becoming much better at 'ripping off the band-aid' so to speak."
15.
Can you talk to me about your GPA during undergraduate/graduate school?
The interviewer would like further details on your more significant successes as a post-secondary student. Are you satisfied with your GPA or would you change it if you could? Talk to the interviewer about your post-secondary experience. You can keep your answer brief and to the point.

If you were satisfied with your post-secondary experience: 'I graduated top of my class and am very proud of my accomplishments during university. The experience taught me to study hard and set goals for myself.'

If you were not satisfied with your post-secondary experience: "I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Rachelle's Answer #1
"I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Rachelle's Answer #2
"The successes of my post-secondary education set the stage for my success in my career. My GPA could have been better; I graduated with a 3.4; however, the discipline that I learned and the creative skills that I gained are still incredibly valuable, today."
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30 Marketing Communications Manager Interview Questions
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Interview Questions
  1. Do you feel that you are currently paid what you are worth?
  2. Tell me about your leadership qualities.
  3. As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?
  4. Would you consider yourself a creative person?
  5. As our new Marketing Communications Manager, how would you earn the trust of your new team?
  6. What steps do you take to ensure all marketing communications are consistent across all channels?
  7. Discuss any experience you have dealing with the media as a Marketing Communications Manager.
  8. What is your philosophy towards work?
  9. Describe your most creative marketing communication piece. Talk about how you put the project into motion.
  10. If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
  11. What skills did you learn in your most recent position that will help you in this new role?
  12. As a manager, how have you built successful teams in the past?
  13. Tell me about a career related goal that you set and did not reach.
  14. As a manager, what is your greatest weakness?
  15. Can you talk to me about your GPA during undergraduate/graduate school?
  16. As a manager, how do you evaluate success among your team members?
  17. How would your co-workers describe your attention to detail?
  18. Tell me about your experiences giving presentations in front of large groups.
  19. Why do you want this job?
  20. What is the riskiest career decision you have ever made?
  21. Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?
  22. Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?
  23. What is your favorite tool or resource for monitoring the competitive landscape?
  24. When conducting market research surveys, what type of data do you believe is most important to collect?
  25. Do you have experience with public relations? If so, describe some communications projects you have worked on with a public relations objective.
  26. Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?
  27. Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?
  28. As a Marketing Communications Manager, when do your analytical skills most often come into play?
  29. Have you ever worked with an external agency for creative or copy? If so, what were some of the challenges, and benefits?
  30. What tools do you rely on the most to ensure highly targeted projects?
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