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Marketing Communications Manager Interview
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30 Marketing Communications Manager Interview Questions

By: Rachelle Enns

Question 1 of 30
If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
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How to Answer
The interviewer would like to know that you would be ready to make an impact on their organization, immediately after being hired. It's important to come to an interview with a 30-90 day strategic plan on how you would impact the business, should you be the successful candidate. Tell the interviewer what your impact goal is, should you be the successful candidate.

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Question 2 of 30
Do you feel that you are currently paid what you are worth?
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How to Answer
The interviewer would like to know if you feel undervalued in your current role. Many employees will look for new work if they think that they are underpaid and underappreciated. Of course, this potential new employer wants to ensure that they will make you a competitive offer that will entice you to join their organization, and stay there.

Talk to the interviewer about your current compensation and whether or not you feel it is fair. Be sure to have researched your answer to back you up, versus throwing out a random number and hoping it will stick.

If you think you receive what you are worth: 'I feel that my current employer pays me fairly; however, I would like to see an increase in pay with an increase in responsibilities.'

If you do not feel you are currently paid what you are worth: "I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Question 3 of 30
As a manager, how have you built successful teams in the past?
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How to Answer
You, as a manager, can only be as successful as your team. Talk to the interviewer about your ability to build exceptional teams in the past. Share your formula for success whether that includes an air-tight talent attraction strategy or ways that you continually invest in your team members.

Question 4 of 30
Can you talk to me about your GPA during undergraduate/graduate school?
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How to Answer
The interviewer would like further details on your more significant successes as a post-secondary student. Are you satisfied with your GPA or would you change it if you could? Talk to the interviewer about your post-secondary experience. You can keep your answer brief and to the point.

If you were satisfied with your post-secondary experience: 'I graduated top of my class and am very proud of my accomplishments during university. The experience taught me to study hard and set goals for myself.'

If you were not satisfied with your post-secondary experience: "I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Question 5 of 30
As a manager, how do you evaluate success among your team members?
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How to Answer
When you are leading a team, it is vital to be aware of the level of success that each team member is experiencing. One under-performing team player can drag down the entire group. Talk to the interviewer about how you can stay aware of each team members' success.

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Author of Marketing Communications Manager Answers and Questions

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/30/2017
Last modified on: 02/15/2019

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About Marketing Communications Manager

February 15th, 2019

Marketing Communication Managers are responsible for communicating the business' message to customers and prospects in the most effective way within budget. They are responsible for understanding current and prospective customers and their demographics in order to communicate a targeted message through a variety of channels. Usually working with external agencies, Marketing Communication Managers create and implement advertising projects.

Marketing Communication Managers should be creative communicators with strong writing and design skills. They should also have an analytical mind to interpret customer and market data used for building communication strategies. Organizational and teamwork skills are crucial as they will be responsible for working with a variety of people on multiple projects. Technical skills are helpful, particularly when dealing with web/email channels.

In preparation for an interview for a Marketing Communications Manager position, candidates should be ready to talk about, in detail, communications projects they have managed. Hiring managers may ask you to talk about your most creative project and/or your most challenging project. It will be important to be as specific as possible when talking about your experiences so you can display your knowledge and decision making process. Interviewers will also want to understand your experience working with different channels of communication and how you decided on those channels for specific projects you have worked on. It would be helpful to be ready with samples of copy you wrote for a variety of projects using these different channels. Be sure to know the hiring company well - including its customer base and the industry in which it competes. Think of ways your experiences and skills are relevant and would be of value in managing marketing communication projects for the company. Analytical skills will also be something most hiring managers will be looking for in Marketing Communications Managers. They may ask questions related to your problem solving skills and your ability to use data to build and improve marketing communication strategies.

If the job description includes public relations responsibilities, hiring managers may ask you questions regarding your experience working with the media and dealing with crisis situations.