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Marketing Communications Manager Interview
Questions

30 Questions and Answers by Rachelle Enns

Updated February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
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How to Answer
The interviewer would like to know that you would be ready to make an impact on their organization, immediately after being hired. It's important to come to an interview with a 30-90 day strategic plan on how you would impact the business, should you be the successful candidate. Tell the interviewer what your impact goal is, should you be the successful candidate.
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Top 30 Marketing Communications Manager Interview Questions with Full Content
1.
If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
The interviewer would like to know that you would be ready to make an impact on their organization, immediately after being hired. It's important to come to an interview with a 30-90 day strategic plan on how you would impact the business, should you be the successful candidate. Tell the interviewer what your impact goal is, should you be the successful candidate.

Rachelle's Answer #1
"I created a strategic plan for you to take a look at, using one of your biggest clients as an example. This outline shows how I can make an impact as your Marketing Communications Manager in the next 30, 60, and 90 days. First and foremost, my focus would be on getting to know your highest-spending clients by booking face to face meetings with them. It would be a discovery meeting where I would set out to see where we could serve them better, and increase their marketing spend in areas they were lacking."
Rachelle's Answer #2
"If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls in productivity. I would make corrections from there. Perhaps this will be in the form of creating better processes, implementing new applications for productivity, or simplifying the project management process. This work will, of course, coincide with your biggest pain-points at the moment."
2.
Do you feel that you are currently paid what you are worth?
The interviewer would like to know if you feel undervalued in your current role. Many employees will look for new work if they think that they are underpaid and underappreciated. Of course, this potential new employer wants to ensure that they will make you a competitive offer that will entice you to join their organization, and stay there.

Talk to the interviewer about your current compensation and whether or not you feel it is fair. Be sure to have researched your answer to back you up, versus throwing out a random number and hoping it will stick.

If you think you receive what you are worth: 'I feel that my current employer pays me fairly; however, I would like to see an increase in pay with an increase in responsibilities.'

If you do not feel you are currently paid what you are worth: "I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Rachelle's Answer #1
"I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Rachelle's Answer #2
"I am currently with a start-up agency, so I am certain that I am not paid my worth in base salary, but I do receive a great number of perks including free lunches, a couple of trips per year, an option to work from home, and a health spending account. The perks are great, but I do know that someone with my skill set is worth more, speaking solely in base pay."
3.
As a manager, how have you built successful teams in the past?
You, as a manager, can only be as successful as your team. Talk to the interviewer about your ability to build exceptional teams in the past. Share your formula for success whether that includes an air-tight talent attraction strategy or ways that you continually invest in your team members.

Rachelle's Answer #1
"I am very aware of my team members' unspoken feelings. As a creative type, I believe this makes me more intuitive when it comes to the unsaid. I have successful, and motivated teams, because I treat everyone with genuine care. My team members know that they matter to me."
Rachelle's Answer #2
"I build a successful team one key member at a time. I hire, train and equip team members to learn all aspects of their roles and our department. Cross training is an effective method of doing this because it provides everyone visibility with the larger picture of the organization and how they impact the bottom line."
4.
Can you talk to me about your GPA during undergraduate/graduate school?
The interviewer would like further details on your more significant successes as a post-secondary student. Are you satisfied with your GPA or would you change it if you could? Talk to the interviewer about your post-secondary experience. You can keep your answer brief and to the point.

If you were satisfied with your post-secondary experience: 'I graduated top of my class and am very proud of my accomplishments during university. The experience taught me to study hard and set goals for myself.'

If you were not satisfied with your post-secondary experience: "I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Rachelle's Answer #1
"I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Rachelle's Answer #2
"The successes of my post-secondary education set the stage for my success in my career. My GPA could have been better; I graduated with a 3.4; however, the discipline that I learned and the creative skills that I gained are still incredibly valuable, today."
5.
As a manager, how do you evaluate success among your team members?
When you are leading a team, it is vital to be aware of the level of success that each team member is experiencing. One under-performing team player can drag down the entire group. Talk to the interviewer about how you can stay aware of each team members' success.

Rachelle's Answer #1
"I have a very in-depth and successful system for evaluating success among my team members. I check in twice per week with each member of my team. On Mondays - to set our goals together. Then, on Fridays, to discuss any successes and challenges. I have them self-evaluate, and then we create a plan for success for the upcoming week. I evaluate their success based on their follow through and willingness to work hard to reach their goals."
Rachelle's Answer #2
"I evaluate the success through client feedback, projects completed by the deadline, and staff retention. These factors tell me if the agency is performing like a well-oiled machine or if particular tweaks need to happen."
6.
Tell me about your leadership qualities.
Before hiring you into a management role, the interviewer would like to know what you consider to be strong leadership qualities. When describing leadership qualities, try to avoid general terms and give some unique ideas.

A great leader is someone who people naturally want to follow. They have exceptional interpersonal skills and the ability to build relationships with nearly any personality type. A respected leader will take ownership of their mistakes and will always lead their team by example. True leaders see the importance of motivating others and recognizing even the smallest achievements.

To which of these qualities do you most identify?

- Confident
- Optimistic
- Encouraging
- Accountable
- Engaged
- Passionate
- Integrous
- Loyal
- Charismatic

Rachelle's Answer #1
"I believe I lead effectively by showing others respect regardless of their position or title, creating an open environment in which everyone knows that ideas are welcome, and setting achievable but high expectations for myself and the teams that I work on."
Rachelle's Answer #2
"I have taken many workshops and courses to improve my leadership skills over the years. My leadership qualities are best summed as dedicated, attentive, and motivating. I like to recognize my employees' small wins because that motivates them to continue achieving."
7.
As our new Marketing Communications Manager, how would you earn the trust of your new team?
Workplace relationships are essential to nurture. Talk to the interviewer about how you plan to earn the trust of your new co-workers, should you be offered the position.

Here are some ways that you can build trust with your coworkers:

- Show common courtesy. Say hello, hold the elevator door, bring coffees now and then
- Be respectful in your communication, avoid over cc'ing unnecessarily in emails
- Avoid being a distraction, and respect the use of their time
- Respect their personal space and the line between work life and personal life
- Always ask if they have time before diving into a conversation
- Connect with them on LinkedIn but avoid more personal social media platforms
- Treat everyone the same, regardless of their job title
- Reach out to new employees and make them feel comfortable
- Own up to your mistakes and fix them
- Be timely with your followups and meet your deadlines

Rachelle's Answer #1
"Trust is something you earn over time with people. I will lead by example and be transparent in my communications. Trust happens when people deliver on doing what they say they will do. I take the approach of under promising and over delivering to accelerate the trust process. With strong trust, teams can accomplish great things together."
Rachelle's Answer #2
"Offering clear lines of communication is the best way for me to earn a good reputation with my new team. Unclear communication can cost my team members hours of work so for that reason; I commit myself to always keeping the lines of communication open. Trust builds from there."
8.
What is your philosophy towards work?
How you view work, and your career, will be a huge factor for the interviewer when determining your fit with their organization. Just like a company will have a value and mission statement, so should you. Your philosophy can be a quote that resonates with you or a list of values that are important to you. Be sure that your belief aligns nicely with the goals of the interviewing company. Be brief. The interviewer is not looking for a dramatic monologue.

Rachelle's Answer #1
"My favorite quote by Aristotle is 'Pleasure in the job puts perfection in work.' This quote sums up my work philosophy perfectly."
Rachelle's Answer #2
"My philosophy is 'Relationship above all else.' If I have a stable relationship with my clients, I can maximize my agency's opportunities."
9.
How would your co-workers describe your attention to detail?
The interviewer would like to know more about your attention to detail. It is always best to support your reply with a real-life example. Talk to the interviewer about your level of attentiveness when it comes to the smaller details.

Rachelle's Answer #1
"As a marketing professional and an overall creative person, I tend to move quickly but can take count of my work and notice mistakes just as quickly. My coworkers seem to enjoy my style of work so I would say they'd have nice things to say about me and my attention to detail. I can very easily point out spelling discrepancies in communication and will notice the small things. I think big-picture as well but have always had a knack for details."
Rachelle's Answer #2
"I have a well-honed ability to point out discrepancies in my work, and the work of my team. Being in this role for seven years has helped me to streamline many processes and avoid a lot of error. I plan to bring this same discretion with me to your organization."
10.
Would you consider yourself a creative person?
Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your marketing and communications career.

Rachelle's Answer #1
"I am creative in the sense that I am great at seeing all sides of a company's communication and marketing needs. I can use creativity to close a deal with a new client, and I am a solid writer. With that said, give me a paintbrush, and I will have no idea what to do. I suppose creativity comes in all forms!"
Rachelle's Answer #2
"That's an interesting question for me because I have never considered myself creative in the traditional sense of being artistic. I am, however, a very creative individual when it comes to new ways to motivate my team and discover my client's deepest needs."
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