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Online marketing professionals are in high demand today as more and more people are doing business online. Online marketing professionals specialize in marketing and promoting products, services, and events on the internet. The online marketing specialty is very vast. The exact duties you are assigned will depend on your area of specialization such e-mail marketing, search engine marketing or search engine optimization amongst others.
A degree in business, marketing, communication or journalism along with some experience in online marketing will help boost your employment chances. Online marketing professionals must have in-depth knowledge of their specialty field as well as some technical knowledge. They must also be creative and be up to date on latest online marketing trends.
At your interview, the interviewer will be most interested in knowing more about your experience in online marketing. They will want to know which organizations you have worked with and how you managed their online marketing campaign. They will evaluate your knowledge of online marketing by asking you all kinds of questions on latest trends and techniques, especially in social media marketing. Be sure to check through the other relevant questions listed on mock interview questions so you are well prepared with impressive replies that show off your knowledge of online marketing.