30 Online Marketing Interview Questions & Answers
1. How do you communicate successfully with clients, stakeholders, and your team?
How to Answer
Being an online marketer not only entails planning and executing successful campaigns but also being able to effectively communicate the results to upper management, clients, and team members. The interviewer wants to ensure that you are a strong communicator. Give examples of times when you have communicated effectively with others. Be mindful that communication comes in many forms and requires different skills, like writing, listening, speaking, and even timeliness.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"In my past role, I was in charge of the online marketing team. Communication was of vital importance as I needed to convey ideas and give constructive feedback on a daily basis to my team members. One way we facilitated communication was through quick daily meetings where we discussed goals, timelines, and new ideas. I was also the person who presented our findings and the results of our campaigns to upper management. I did this by creating a visually easy-to-read monthly report that I distributed, and then I followed that up with a presentation. I am confident in my ability to communicate effectively and look forward to bringing my skills to my new position."
Written by Marcie Wilmot on October 29th, 2020
2. What strategy would you employ to improve our business with online marketing?
How to Answer
The interviewer wants to know that you have researched the company and have specific thoughts about how your expertise in online marketing will benefit them. While you want to make it clear that you are well-informed about the company and its industry, you can keep your answer more broad and simply outline the steps you would take to create an online marketing strategy for the company.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"To create an effective online marketing strategy for your company, I would perform several steps. To start, I would investigate how your company is positioned from a marketing standpoint; what problems do your products solve for customers, and do your marketing messages convey this? I would then analyze your competitors and determine the company's strengths and weaknesses in comparison to its competitors. I would take a look at the marketing methods that the company currently uses and how well they are working. At the end of all this investigative research, I would come up with an online strategy that would increase traffic to your website and increase conversions."
Written by Marcie Wilmot on October 29th, 2020
3. Why do you think that online marketing will be more beneficial for our company versus traditional marketing?
How to Answer
Obviously, the company believes in the value of online marketing since they are interviewing you for this role. With this question, the interviewer wants to hear why YOU think online marketing will be more effective than traditional marketing methods for the company. This sort of question will require your knowledge and expertise in the industry as well as prior research on the company, audience, and products.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"There are definitely a lot of traditional marketing methods that work successfully. That said, I strongly believe in the benefits of online marketing, particularly as internet and social media usage continue to soar. To begin with, online marketing platforms will allow your company to reach out to a larger, and also very relevant, audience at a reasonable cost. Many traditional methods are very expensive, and they aren't often as easy to segment the audience. Online marketing will also allow you to track and analyze your campaign performance and ROI in nearly real-time, unlike most traditional marketing methods. For these reasons, and others, I believe online marketing will be beneficial for your company."
Written by Marcie Wilmot on October 29th, 2020
4. Why did you apply specifically for this role?
How to Answer
Interviewers are always interested in what drew you to the company and position, and they're also able to use this question to measure how well you actually understand the role and how it relates to the company. This is a great opportunity to show your enthusiasm for the role as well as the research you've done on the position and the company. Don't answer generically; offer particulars in terms of why you think you're a great fit for this role and why the company interests you.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I've been working in the online marketing industry for a few years now, and I am passionate about what I do. The reason I'm looking to make this move is because I'm ready for new challenges. In particular, I'd love the chance to lead a marketing team; I've had temporary leadership roles at my current company, and I know that I'm ready to take it on as a more permanent role. In addition, your company's products greatly interest me, and I know - if given the opportunity - that I can create such an online buzz around them."
Written by Marcie Wilmot on October 29th, 2020
5. How would you optimize the conversion rates for a PPC campaign that wasn't performing well?
How to Answer
You will likely be asked various situation-based questions during your interview, so be sure to practice running through different scenarios ahead of time. For this question, the interviewer wants you to delve into the details of how you would fix a pay-per-click (PPC) campaign that wasn't converting. Tell the interviewer the tactics you would employ to resolve this issue. If you experienced a similar situation in the past, then share this with the interviewer.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Earlier in my career, I was in charge of running multiple PPC campaigns using Google Ads and Yahoo. There were definitely times when the conversion rates for some of my ad groups were below expectations, and I had to adjust various elements to reverse the performance. I would make sure that my ads were directing customers to relevant landing pages that contained useful, keyword-specific content. I would also confirm that the registration process was engaging and easy to use. After making adjustments, I was always able to improve the conversion rates that we were seeing."
Written by Marcie Wilmot on October 29th, 2020
6. What is the difference between inbound and outbound marketing?
How to Answer
You will likely be asked various knowledge-based questions during your interview, so be sure to brush up on industry terms prior to the interview. Here, the interviewer is testing your knowledge around the two broad segments of marketing. Simply respond with some differences between them and provide a few examples of both.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Outbound marketing refers to when a company initiates the conversation and sends its message out to an audience. In many cases, this refers to traditional marketing, like radio ads, television commercials, print advertisements, cold calls, and email. Inbound marketing, on the other hand, is when the customer finds the company when they need its products through mediums like paid online ads, content marketing, opt-in emails, blogs, and SEO."
Written by Marcie Wilmot on October 29th, 2020
7. What is your experience with marketing automation?
How to Answer
The interviewer wants to know if you're experienced in using any marketing automation programs. If you have past experience in this area, discuss the software that you've used and what your thoughts are about it. If you haven't used this kind of software before, be honest and convey your knowledge about it and your eagerness to use it in the future.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"To be honest, in the past I worked for smaller companies that didn't use many marketing automation programs. However, I have researched it on my own and am intrigued by the idea and apparent advantages of using technology to automatically manage marketing processes and campaigns across multiple channels. In particular, I like the concept of being able to send customers automated messages through email, social media, and text. I also see the benefits of using this kind of software to capture leads and analyze campaign performance. I look forward to having the opportunity to use marketing automation programs like ActiveCampaign, Prospect.io, InfusionSoft, and Marketo in the future."
Written by Marcie Wilmot on October 29th, 2020
8. What kind of team environment do you thrive in?
How to Answer
The interviewer wants to know what kind of team you prefer to be on, which is also a veiled way of finding out if you'll fit into the company culture. It might be tempting to say what you think the interviewer wants to hear, but it's better in this case to be honest. You'll be happier and a better employee in the long run if you end up on a team and within a company that suits you.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I'm a pretty easygoing person and believe that I would work well on most teams. However, I prefer it when my manager has a hands-off mentality once I've earned their trust. I also enjoy a team that is dynamic and innovative as I like to brainstorm new and exciting ideas with others. I have also found that I enjoy startups and smaller companies as I like to have a hand in lots of areas and see the direct impact of my work."
Written by Marcie Wilmot on October 29th, 2020
9. In the past, how have you collected customer feedback?
How to Answer
It is important for online marketers to gather customer feedback in order to improve their products, web content, and customer experience. The interviewer wants to know that you recognize the importance of direct customer feedback in addition to finding out if you're familiar with any of the methods used to collect feedback. Be prepared to share a couple examples of this from your experience, and be sure to clearly and succinctly outline your process.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Throughout my career, I have collected customer feedback in several different ways, because this input really tells us what content, etc. is and is not resonating with customers. Sometimes, I'll gather feedback from our account managers who have trusting relationships with the customers and can provide me with insight into their opinions and thoughts. Other times, my team and I have collected input from customers through the website using a feedback form that pops up. We have also tested a feedback box that appears when one exits the sales funnel without purchasing anything, and this has provided us with valuable information as to why the customers chose not to follow through. Collecting the input is only part of the process; analyzing it and making adjustments to our marketing strategies comes next."
Written by Marcie Wilmot on October 29th, 2020
10. What method or strategy do you generally employ when it comes to SEO?
How to Answer
The interviewer wants to know that you not only have knowledge around SEO but that you also have a process or method in place to effectively implement it. This sort of question often comes as a follow-up to a simple 'what is SEO' sort of question, so be prepared to pull specific examples from your experience. In this case, talk the interviewer through the steps you would likely follow when implementing SEO.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"SEO is vital in online marketing because so many customer conversions can come from organic search traffic. There are many aspects to it, so I keep things organized by focusing on the following areas in particular: first, I use tools like Google Analytics and Ahrefs to conduct keyword research. That way, I can create content that is relevant to our target audience and ranks high on search. Second, I analyze the website's traffic and trends and then make adjustments based on that information. Finally, I work to improve the website's search rankings by making improvements to its code and making sure keyword-driven content is included on the site. There are many other elements that play into SEO, but these are the general steps I take when tackling this broad topic."
Written by Marcie Wilmot on October 29th, 2020
11. Discuss a time when your team disagreed with you. How did you deal with this?
How to Answer
The interviewer might ask you this question to uncover how you handle conflict. Behavioral questions like this one are common in interviews, particularly face-to-face interviews, so be prepared to have outlined examples available. In this case, you'll want to give an example of a time when you successfully tackled discord on your team. Remember to discuss the lessons that you learned and carried with you.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"In general, I've always had great teams, and we've worked well together. In an earlier role I had, there was one time when my team didn't agree with the strategy I had devised for a paid ad campaign we were planning. Initially, it didn't feel great to be met with disapproval, but after some thought, I realized that I needed to take another look at my strategy. I met one-on-one with my team members and listened to their thoughts and concerns. Later we met again as a group and worked together to adjust the strategy. In the end, it was a much stronger strategy, and I learned to always make time to listen to the dissenters. I'm certainly not right 100% of the time, and we are smarter when we put all of our heads together."
Written by Marcie Wilmot on October 29th, 2020
12. Imagine that you start this job tomorrow. What are the first three things you will do?
How to Answer
The interviewer is putting you on the spot with this scenario-based question. They want to see how quickly you think on your feet as well as how well you are able to understand the role and prioritize. Prior to the interview, be sure to review the job description and research the company to help inform answers to questions like this one. Then, think about the steps you would take in the first few months on the job so you're prepared if asked.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Before anything, I'd be so excited to meet my coworkers and set up my workspace! I believe strong relationships and a positive environment are key to success. The first action I'd take beyond that would be to meet with my manager to clarify my objectives for the first 90 days or so. The next thing I'd do is move toward nailing down the positioning of the company by defining what it does, what problems it solves, and why this is important to its customers. Ideally, I'd talk to customers to determine that the value-adds they receive mimic the positioning that we share on the website and in presentations. Finally, I'd create a customer journey map so I can determine every interaction a customer has with our business, and I'd talk with people from various departments within the company to build our relationship and to learn from them."
Written by Marcie Wilmot on October 29th, 2020
13. Tell me what you know about the sales funnel.
How to Answer
The interviewer is testing your knowledge of a very prominent concept in online marketing: the sales funnel. Be sure to brush up on the steps in the sales funnel prior to the interview in anticipation of this question. You want to be prepared to impress the interviewer with your knowledge and experience as it pertains to important concepts in the field. If you can connect it to a specific example in your working life, then even better!
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I'm very familiar with the sales funnel. In my current job, I work hard to engage customers during every step of the funnel. First, my team and I introduce our brand to them during the 'Awareness' part of the funnel (the wide part at the top) via blog and social media posts, YouTube videos, podcasts, and paid ads. Once the customers reach the middle of the funnel, or the 'Evaluation' stage, we try to solve their problem with our product using sales pages, webinars, emails, and downloadable guides. Finally, we target the customers who reach the bottom of the funnel, also known as the 'Conversion' stage, with demos, customer testimonials, and special offers, among other things. Every day we plan the path that the target customer will travel down the sales funnel, and I look forward to doing this for your products as well!"
Written by Marcie Wilmot on October 29th, 2020
14. Do you have any other skills or passions that are relevant to this role?
How to Answer
The interviewer is looking for you to answer outside the box. They already know that you likely possess the typical traits and skills of an online marketer. Now, they are looking for you to essentially market yourself by sharing additional skills and even personal hobbies that tie into the position. When preparing your answer to this question, prioritize sharing things that will contribute to demonstrating how strong of a candidate you are for the position.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"At heart, I'm a people person. I can step into a party where I don't know anyone and come out of it with 10 new friends. I've found in my career thus far that this natural ability to befriend others really complements my role as an online marketer. I'm able to quickly establish trusting and friendly working relationships that help all of us to achieve our goals. As an extension of that, I'm very into social media and have a huge following on both Facebook and Instagram. My ability to network and make friends easily definitely helps me on a daily basis to be a more effective and efficient online marketer."
Written by Marcie Wilmot on October 29th, 2020
15. In your opinion, what is the difference between content marketing and content strategy?
How to Answer
Your interviewer will likely follow-up on knowledge-based questions like this one with questions pertaining to your experience, so be sure to prepare some examples of each of these in advance. In this case, the interviewer wants to see if you understand the differences between content marketing and content strategy, both of which are being utilized more and more frequently in online marketing. Prepare for this question before the interview so when the moment comes you can easily offer an explanation.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Right off the bat, I view content strategy as the umbrella that reaches out over content marketing. It is concerned with the planning and implementation of online content and involves user testing, website audits, competitive analysis, and the tracking of key performance indicators. It determines what kind of content will be effective for the target audience. Meanwhile, content marketing is the creation of that online content. It provides customers with relevant information that guides and engages them and builds brand loyalty."
Written by Marcie Wilmot on October 29th, 2020
16. Tell me about yourself and your experience in online marketing.
How to Answer
The interviewer wants to find out how much experience you have in online marketing. If you have a lengthy background in this area, then let the interviewer know and try to outline your response well so you don't over-share. If you are new to the field or just out of college, then talk about the courses you've taken and internships you've had that will allow you to excel in the role.
Written by Marcie Wilmot on November 11th, 2020
Answer Example
"Ever since I was a kid, I've always been interested in technology and the internet. Once I hit college, I discovered that I could overlap this interest with my passion for communication. As a digital marketing major, I had the opportunity to learn about all kinds of online marketing tools, including SEO, online display advertising, Facebook, Google Ads, and more. I interned this past summer and gained valuable experience in engaging customers through social media for the company, performing keyword research, and running online ad campaigns."
Written by Marcie Wilmot on November 11th, 2020
17. Do you have experience working with outside agencies, freelancers, subcontractors, clients, and in-house staff?
How to Answer
To be successful at online marketing, one needs to be able to work with others who are both inside and outside the company. The interviewer is asking this question in order to determine your level of experience in working with various other parties. Share your background in this area. If you lack experience working with some of these parties, express that you are open to doing so in the future and eager to learn. This is also a great opportunity to demonstrate skills like relationship building and collaboration.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I am a team player who loves to collaborate with others on a shared goal. To date, I have worked with copywriters, designers, photographers, developers, and others to put together successful campaigns. There is mutual respect in all of my relationships that derives from clear and friendly communication, even when there is urgency. I can very easily switch between working with a freelancer or subcontractor to someone on an internal team; I recognize that we all need to work together to achieve our goal."
Written by Marcie Wilmot on October 29th, 2020
18. Why did you choose to work in the field of online marketing?
How to Answer
The interviewer is looking to find out why you chose to become an online marketer. What interests you about it? What do you love about it? What drives you forward? Is it the process, ideation, execution, communication, or the data side of it that you like best? Try to frame your answer in a way that shows that your reasons align with the company culture and the position itself. As always, be honest with your response and try to make it as personal as possible - your interviewers will find authenticity more memorable!
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I originally became interested in online marketing because I loved communicating and brainstorming creative ideas. I love the challenge of coming up with innovative and fun ways to engage customers and earn their loyalty. So, for me, a lot of the joy comes from brainstorming and being creative with communication. As I've gained more experience, however, I've also discovered that I have an analytical side, and it's important to me that the data backs-up the success of my campaigns. I see that as a challenge, too I love working hard and creatively on a campaign and then proving its effectiveness via analytics and data analysis."
Written by Marcie Wilmot on October 29th, 2020
19. What big trends have you noticed in the online marketing world?
How to Answer
The interviewer wants to know that you are being proactive and staying educated when it comes to new online marketing tools and trends. Before your interview, brush up on some of the big trends that are dominating the space. You want to show that you know that online marketing is always changing and that you are open to and excited about those changes.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I love to learn about and try out new online marketing trends, platforms, and tools. I am constantly reading up on what's new out there in case it seems relevant to what I'm currently working on. Right now, I'm excited about the trend toward more video and virtual reality. I've also been staying abreast of Google's mobile-first index and the Accelerated Mobile Pages (AMP) project. I always keep up on what's new and am never afraid to try anything."
Written by Marcie Wilmot on October 29th, 2020
20. What process or method do you use to define KPIs?
How to Answer
The interviewer wants to know how you will use metrics and data to determine and present the results of marketing campaigns. Talk about key performance indicators (KPIs) that you have used in the past. Let the interviewer know that you are capable of interpreting and presenting your findings and can also explain discrepancies.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I am very comfortable analyzing and presenting data, and I understand its role and importance in online marketing. In my current position, my team and I work together to pull data from the various campaigns we have running so we can analyze it and determine how well our campaigns are performing. We choose which KPIs to focus on depending upon what the goals are for the campaign, whether it be traffic, conversions, engagement, clickthrough rates, or something else. I always pay attention to the overall ROI. Then, we meet on a weekly basis to look over the data and the trends that we see, and once a month I put together an official report that I present to upper management. I enjoy using the data to back-up the success of our campaigns and to show that to others."
Written by Marcie Wilmot on October 29th, 2020
21. In what areas of online marketing are you most knowledgeable?
How to Answer
Online marketers are expected to know at least some about a large number of varying methods, tools, and platforms. With this question, the interviewer wants to know if you are an expert in any specific area. Being very knowledgeable or experienced in a particular method or tool can help give you an edge over another candidate. When preparing your response to this question, be sure to reference the job description for any key indicators as to what they are looking for in this position, and make your answer direct and not vague.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I have in-depth experience in many different areas of online marketing; however, I consider myself an expert in email marketing. Early on in my career, I worked for a company that put me in charge of their email marketing. I learned how to craft effective messaging that converted readers into paying customers. I also gained experience in email design and using Google Analytics to run A/B tests on different designs and to track email opens and conversions. Over the years I have built on this experience and knowledge with online courses and opportunities at other companies. I would love to be heavily involved in email marketing at your company; I know my contributions would help it to succeed."
Written by Marcie Wilmot on October 29th, 2020
22. Tell me about your experiences with content marketing and content strategy.
How to Answer
One area in online marketing that is gaining in importance is content strategy. The interviewer wants to know if you have any experience in this area and if you are staying abreast of changes and innovations in the industry. When preparing a response to this question, be sure to demonstrate your knowledge and experience in these areas and also show that you are curious and eager to keep learning new skills.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"As an online marketer, I have always enjoyed communication, especially writing. So, the use of content to draw in new customers and engage existing ones is of great interest to me. I am continually watching and learning more about this trend, even on my own personal time. In my last role, one of our clients relied heavily on content marketing, so I had the opportunity to learn how to strategize and execute in this area. We listened to the target audience, understood their needs, and then produced content across multiple digital channels to engage them. I worked with colleagues who were experts in SEO and social media to do this, and we used Google Analytics to track the results and adjust our strategy. I definitely enjoyed this experience and look forward to working even more with content in the future."
Written by Marcie Wilmot on October 29th, 2020
23. Do you use Google Analytics in your current role?
How to Answer
Being that Google Analytics is one of the most popular ways to track the results of online marketing campaigns and website changes made for SEO purposes, the interviewer wants to know if you're comfortable using it. If you have past experience using Google Analytics, tell the interviewer about this. If not, be enthusiastic and discuss the courses and certifications you've taken to learn about it.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I have used Google Analytics over the past few years in my current role. I'm eager to continue learning how to better utilize it because it contains such a wealth of valuable metrics and information. More recently, I used it to run A/B tests on changes that were made to the company website, and we made decisions based on its insights. I have also used it to view website traffic and demographic trends, in addition to using it to track conversions for various campaigns. I recognize that there are many other more in-depth functions available on Google Analytics, and I look forward to furthering my knowledge in this area."
Written by Marcie Wilmot on October 29th, 2020
24. What is SEO, and how will you utilize it in your online marketing strategy for our company?
How to Answer
The interviewer wants to know that you're familiar with search engine optimization (SEO) and how it works so you'll be able to use it effectively as part of their online marketing strategy. Since this question combines a knowledge assessment with application, you'll want to start with a brief description of what SEO is and then delve into how you will use it to benefit them.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Search engine optimization, or SEO, is an online marketing strategy that aims to increase the visibility of a website in search results on search engines like Google. It's obviously very important to make sure your site is showing up high in the results so you get more traffic - that is, customers - to your website. In the past, I optimized company websites - making them more usable and trusted - so they ranked well in searches, and I will do this for your website too. I'm familiar with the adjustments that can be made to websites - things like title tags, content, site speed, and more - to ensure they rank high in search results."
Written by Marcie Wilmot on October 29th, 2020
25. If we gave you a monthly budget of $50,000, how would you allocate it?
How to Answer
In some positions, you might be in charge of managing operational budgets, and your interviewers will want to ensure that you are capable of handling funds appropriately and thoughtfully. This type of question can also gauge your ability to be a leader who makes tough decisions and prioritizes strategic vision. If you have past experience making financial decisions like this, then share it with the interviewer. If not, tell the interviewer the steps you would take to make wise decisions about how to allocate the budget.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"To start, I would clarify the company's online marketing goals and what kind of results we want. Is the goal to increase brand awareness or brand loyalty? Are we trying to boost revenue or acquire more customers? I'd also take a look at what types of online marketing have - and have not - worked in the past for the company. Then, I'd break down my budget based on priorities and what I believe will be successful in conjunction with the 70-20-10 rule of thumb for online marketing budget allocation. So, I would spend approximately 70% of the budget on strategies that I already know work well for the business, 20% on new strategies like targeting new segments and introducing new products, and 10% on experimental strategies and emerging technologies. After I decide on the allocations and the campaigns run, I'll make sure that we track, analyze, and document everything. The results will impact the next month's allocation decisions, and so on."
Written by Marcie Wilmot on October 29th, 2020
26. Tell me about a campaign you ran that wasn't successful.
How to Answer
The interviewer wants to understand how you handle mistakes and failures. They know that no one is perfect and will expect you to have some experience with an unsuccessful project; the key to this question is to demonstrate your ability to navigate challenge and learn from your mistakes. Be honest and share the details of a campaign that didn't turn out as you had hoped. Most importantly, discuss the lessons that you learned from it.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Early on when I was new to this field and to my career, I ran a campaign that didn't perform as I had expected. It was a social media campaign for a small client who didn't have a large budget. In the end, our social media messaging didn't engage the customers as we had hoped, and we didn't meet our conversion goal. Looking back on it, I realize that we didn't spend enough time researching and understanding our target audience and what appealed to them. This is a lesson that I carried forward with me and have applied to every campaign since then: learn as much as you can about your target audience so the messaging you create engages them."
Written by Marcie Wilmot on October 29th, 2020
27. Can you tell me about the most successful campaign you've run thus far?
How to Answer
The interviewer wants to know how you define success and the steps you take to run a marketing campaign. You will want to show that you have a proven track record of running successful campaigns and that you will be able to do this for them, too. When preparing a response to this question, be sure to clearly outline your campaign, path, and outcome to make it easy for the interviewer to follow.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"Earlier this year, I led my most successful campaign to date with my current employer. First, I built a team with several of my reliable and experienced colleagues. Next, during the planning stage, we outlined our goals, determined our target customers, and decided on a strategy, which in our case included email, social media, and voice messaging. I worked with my team to develop effective email and social media messaging and call scripts. Once the campaign went live, it was vital that we track the results in order to determine the ROI. In the end, our campaign helped the sales team make contact with numerous prospects and close over 25 deals. I am confident I can do this for your company, too."
Written by Marcie Wilmot on October 29th, 2020
28. How is online marketing different from traditional marketing?
How to Answer
The interviewer wants to find out if you know the differences between an online and traditional (print, television, etc.) marketing campaign. This is important because the role you're after is specific to online marketing, not traditional marketing, so you need to be able to clearly explain how they differ. Brush up on the differences prior to the interview so you can appear knowledgeable on this topic.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"The biggest difference between online and traditional marketing is the medium that is used to communicate the marketing message to the audience. Traditional marketing involves producing physical marketing materials and then delivering them via traditional marketing channels, which include direct mailings, print advertising like magazines and newspapers, radio, and television. It can also include in-person marketing events like tradeshows. Online marketing, on the other hand, utilizes digital channels as tools for marketing communication. These tools include online videos, email, content, social media, search engine optimization, and pay-per-click campaigns."
Written by Marcie Wilmot on October 29th, 2020
29. Are you familiar with the following acronyms? CPC, PPC, CTR.
How to Answer
Online marketers use a lot of different acronyms that are specific to their field. The interviewer wants to know how familiar you are with this terminology. Since knowledge-based questions can be common in interviews, you'll want to go through all the common terms and names that are used in online marketing before the interview so you can quickly list their meanings if needed.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"I definitely am! In the past, I ran Google Ads campaigns for a small investment research company. I ran monthly reports and examined the results for these acronyms. CPC indicated how much we were paying for each click on the ads we ran. CTR stood for the clickthrough rate or the number of clicks each ad received divided by how many times it was shown. I always aimed for a 4-5% CTR on the organic search network and at least 1% on the display network. PPC, meanwhile, is a more general acronym; it stands for pay-per-click, which is the model of internet marketing where advertisers pay a fee every time their ad is clicked."
Written by Marcie Wilmot on October 29th, 2020
30. What online marketing platforms and software do you have experience using?
How to Answer
Online marketers use a variety of different tools, platforms, and programs. The interviewer is asking this question to find out which of these you've used before. The more experienced you are with these various platforms and software, the easier it will be for you to hit the ground running if they hire you. Practice beforehand so you can rattle off all the tools and software you know how to use.
Written by Marcie Wilmot on November 11th, 2020
Answer Example
"I have a lot of experience using various programs and tools for paid search, social media, and content marketing. I am proficient in using Google Ads Editor and have also run Facebook, LinkedIn, and Bing paid ads before as well. In terms of social media, I'm very comfortable in this area and use Hootsuite and Agorapulse for engaging followers, scheduling posts, and running reports. For keyword research, I've used multiple tools before, including Google Ads and Analytics, Moz, and SEMrush. I'm also familiar with using WordPress for content management and publishing. In general, I'm a quick learner and confident that I can easily pick up and master any other new tools or programs."
Written by Marcie Wilmot on November 11th, 2020