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Online Marketing Interview Questions

30 Online Marketing Questions and Answers by on October 29th, 2020

Marcie is the principal and founder of CopyHawk, which offers editing, writing, and career coaching services. She loves to revamp client resumes so they can land the job of their dreams.

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Question 1 of 30

Why do you think that online marketing will be more beneficial for our company versus traditional marketing?

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Online Marketing Interview Questions

  1. 1.

    Why do you think that online marketing will be more beneficial for our company versus traditional marketing?

  2. 2.

    How would you optimize the conversion rates for a PPC campaign that wasn't performing well?

  3. 3.

    Do you have any other skills or passions that are relevant to this role?

  4. 4.

    How is online marketing different from traditional marketing?

  5. 5.

    What is SEO, and how will you utilize it in your online marketing strategy for our company?

  6. 6.

    Tell me about a campaign you ran that wasn't successful.

  7. 7.

    Do you have experience working with outside agencies, freelancers, subcontractors, clients, and in-house staff?

  8. 8.

    Discuss a time when your team disagreed with you. How did you deal with this?

  9. 9.

    In your opinion, what is the difference between content marketing and content strategy?

  10. 10.

    In what areas of online marketing are you most knowledgeable?

  11. 11.

    Why did you choose to work in the field of online marketing?

  12. 12.

    Imagine that you start this job tomorrow. What are the first three things you will do?

  13. 13.

    Tell me about yourself and your experience in online marketing.

  14. 14.

    What online marketing platforms and software do you have experience using?

  15. 15.

    Are you familiar with the following acronyms? CPC, PPC, CTR.

  16. 16.

    What big trends have you noticed in the online marketing world?

  17. 17.

    Can you tell me about the most successful campaign you've run thus far?

  18. 18.

    If we gave you a monthly budget of $50,000, how would you allocate it?

  19. 19.

    Do you use Google Analytics in your current role?

  20. 20.

    Tell me about your experiences with content marketing and content strategy.

  21. 21.

    What process or method do you use to define KPIs?

  22. 22.

    How do you communicate successfully with clients, stakeholders, and your team?

  23. 23.

    Tell me what you know about the sales funnel.

  24. 24.

    What is the difference between inbound and outbound marketing?

  25. 25.

    Why did you apply specifically for this role?

  26. 26.

    What strategy would you employ to improve our business with online marketing?

  27. 27.

    What method or strategy do you generally employ when it comes to SEO?

  28. 28.

    In the past, how have you collected customer feedback?

  29. 29.

    What kind of team environment do you thrive in?

  30. 30.

    What is your experience with marketing automation?