Top 25 Online Marketing Interview Questions
Question 1 of 25
What is Alexa ranking?
A service owned by Amazon that uses a select few users and creates a website ranking system based on which set of users visits where.
Question 2 of 25
Did you utilize social media at your last position?
From time to time I utilized Facebook.
Question 3 of 25
Tell me about your most successful PPC campaign?
Question 4 of 25
Why are you leaving your last marketing position?
Question 5 of 25
What makes you successful in online advertising?
Question 6 of 25
What is CTR?
Click Through Rate. It is how often visitors click on an advertisement.
Question 7 of 25
What is CPC?
Question 8 of 25
What is Twitter?
Question 9 of 25
What experiences do you have in online marketing?
I have many years experience in online marketing. I began on my own, for a small website I started and over the years have learned the ins and outs of online marketing.
Question 10 of 25
What is PPC?
Price Per Click. The amount you pay per each visitor click on your online advertisements.
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Question 11 of 25
Are you familiar with Facebook advertising?
Yes, very similar to Google Adwords, with more features and better targeting.
Question 12 of 25
Tell me about your SEO experiences?
Question 13 of 25
What is your greatest strength?
Question 14 of 25
What do you know about our company?
Question 15 of 25
Why did you choose to pursue a career in Online Marketing?
Question 16 of 25
Explain to me a program like Google Adsense?
Question 17 of 25
What is self-service advertising?
Question 18 of 25
Do you create your own ads?
I have rough sketched ads before, then let the graphic designers take them from there.
Question 19 of 25
What advertising experiences do you have outside of online?
Question 20 of 25
If we gave you a budget of 50,000 a month, where do you think you would allocate it?
Question 21 of 25
With your past experiences, what online advertising strategies do you like the most?
A mix of banner advertising, facebook advertising, paid blogging. Paid blogging only works well if you find the right bloggers to match the right product.
Question 22 of 25
What is the approximate size of the online advertising industry in billions?
Question 23 of 25
What is SEO?
Question 24 of 25
What other online advertising software or programs are you familiar with besides Adsense?
Question 25 of 25
What is your greatest weakness? What are you doing to improve it?
About Online Marketing
May 20th, 2017
Online marketing professionals are in high demand today as more and more people are doing business online. Online marketing professionals specialize in marketing and promoting products, services, and events on the internet. The online marketing specialty is very vast. The exact duties you are assigned will depend on your area of specialization such e-mail marketing, search engine marketing or search engine optimization amongst others.
A degree in business, marketing, communication or journalism along with some experience in online marketing will help boost your employment chances. Online marketing professionals must have in-depth knowledge of their specialty field as well as some technical knowledge. They must also be creative and be up to date on latest online marketing trends.
At your interview, the interviewer will be most interested in knowing more about your experience in online marketing. They will want to know which organizations you have worked with and how you managed their online marketing campaign. They will evaluate your knowledge of online marketing by asking you all kinds of questions on latest trends and techniques, especially in social media marketing. Be sure to check through the other relevant questions listed on mock interview questions so you are well prepared with impressive replies that show off your knowledge of online marketing.