Online Marketing Interview Questions

30 Questions and Answers by
Marcie is the principal and founder of CopyHawk, a company that offers editing, writing, and career coaching services. She loves to revamp client resumes so they can land the job of their dreams.

Question 1 of 30

Tell me about your experiences with content marketing and content strategy.

Online Marketing Interview Questions

  1. 1.

    Tell me about your experiences with content marketing and content strategy.

  2. 2.

    How do you communicate successfully with clients, stakeholders, and your team?

  3. 3.

    What method or strategy do you generally employ when it comes to SEO?

  4. 4.

    In what areas of online marketing are you most knowledgeable?

  5. 5.

    What is the difference between inbound and outbound marketing?

  6. 6.

    Why did you apply specifically for this role?

  7. 7.

    What online marketing platforms and software do you have experience using?

  8. 8.

    How is online marketing different from traditional marketing?

  9. 9.

    In your opinion, what is the difference between content marketing and content strategy?

  10. 10.

    Imagine that you start this job tomorrow. What are the first three things you will do?

  11. 11.

    Discuss a time when your team disagreed with you. How did you deal with this?

  12. 12.

    Why did you choose to work in the field of online marketing?

  13. 13.

    Tell me about yourself and your experience in online marketing.

  14. 14.

    Do you have experience working with outside agencies, freelancers, subcontractors, clients, and in-house staff?

  15. 15.

    Are you familiar with the following acronyms? CPC, PPC, CTR.

  16. 16.

    What big trends have you noticed in the online marketing world?

  17. 17.

    Why do you think that online marketing will be more beneficial for our company versus traditional marketing?

  18. 18.

    How would you optimize the conversion rates for a PPC campaign that wasn't performing well?

  19. 19.

    What is your experience with marketing automation?

  20. 20.

    What strategy would you employ to improve our business with online marketing?

  21. 21.

    What kind of team environment do you thrive in?

  22. 22.

    In the past, how have you collected customer feedback?

  23. 23.

    Tell me what you know about the sales funnel.

  24. 24.

    Do you have any other skills or passions that are relevant to this role?

  25. 25.

    What process or method do you use to define KPIs?

  26. 26.

    Do you use Google Analytics in your current role?

  27. 27.

    What is SEO, and how will you utilize it in your online marketing strategy for our company?

  28. 28.

    If we gave you a monthly budget of $50,000, how would you allocate it?

  29. 29.

    Tell me about a campaign you ran that wasn't successful.

  30. 30.

    Can you tell me about the most successful campaign you've run thus far?