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Online Marketing Interview

25 Questions and Answers Written by Professional Interviewers

Question 1 of 25
What is CTR?
User-Submitted Answers
Click Through Rate. It is how often visitors click on an advertisement.
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Question 2 of 25
What makes you successful in online advertising?
Question 3 of 25
Why are you leaving your last marketing position?
Question 4 of 25
Tell me about your most successful PPC campaign?
Question 5 of 25
Did you utilize social media at your last position?
User-Submitted Answers
From time to time I utilized Facebook.
Question 6 of 25
What is Alexa ranking?
User-Submitted Answers
A service owned by Amazon that uses a select few users and creates a website ranking system based on which set of users visits where.
Question 7 of 25
What is CPC?
Question 8 of 25
What experiences do you have in online marketing?
User-Submitted Answers
I have many years experience in online marketing. I began on my own, for a small website I started and over the years have learned the ins and outs of online marketing.
Question 9 of 25
What is Twitter?
Question 10 of 25
What is PPC?
User-Submitted Answers
Price Per Click. The amount you pay per each visitor click on your online advertisements.
Question 11 of 25
Are you familiar with Facebook advertising?
User-Submitted Answers
Yes, very similar to Google Adwords, with more features and better targeting.
Question 12 of 25
Tell me about your SEO experiences?
Question 13 of 25
What other online advertising software or programs are you familiar with besides Adsense?
Question 14 of 25
What is SEO?
Question 15 of 25
What is the approximate size of the online advertising industry in billions?
Question 16 of 25
With your past experiences, what online advertising strategies do you like the most?
User-Submitted Answers
A mix of banner advertising, facebook advertising, paid blogging. Paid blogging only works well if you find the right bloggers to match the right product.
Question 17 of 25
If we gave you a budget of 50,000 a month, where do you think you would allocate it?
Question 18 of 25
What advertising experiences do you have outside of online?
Question 19 of 25
Do you create your own ads?
User-Submitted Answers
I have rough sketched ads before, then let the graphic designers take them from there.
Question 20 of 25
What is self-service advertising?
Question 21 of 25
Explain to me a program like Google Adsense?
Question 22 of 25
Why did you choose to pursue a career in Online Marketing?
Question 23 of 25
What do you know about our company?
Question 24 of 25
What is your greatest strength?
Question 25 of 25
What is your greatest weakness? What are you doing to improve it?

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