Tell me about yourself and your experience in online marketing.
The interviewer wants to find out how much experience you have in online marketing. If you have a lengthy background in this area, then let the interviewer know and try to outline your response well so you don't over-share. If you are new to the field or just out of college, then talk about the courses you've taken and internships you've had that will allow you to excel in the role.
"Ever since I was a kid, I've always been interested in technology and the internet. Once I hit college, I discovered that I could overlap this interest with my passion for communication. As a digital marketing major, I had the opportunity to learn about all kinds of online marketing tools, including SEO, online display advertising, Facebook, Google Ads, and more. I interned this past summer and gained valuable experience in engaging customers through social media for the company, performing keyword research, and running online ad campaigns."