Growth Marketing Mock Interview
Master 35 Growth Marketing interview questions covering experimentation, metrics, acquisition channels, and product-led growth.
Question 6 of 35
Tell me what you know about the pirate funnel.
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A commonly used framework in growth marketing, the interviewer wants to confirm that you are familiar with and have experience using the pirate funnel. Impress them by rattling off what the acronym AAARRR stands for, and then give examples of how you've used the pirate funnel in the past.
"I'll start by telling you the components that make up the pirate funnel, which are Awareness, Acquisition, Activation, Retention, Revenue, and Referral. Customers naturally flow through each step of this funnel; by examining this flow we can determine where there are gaps or issues. In my last position, using the pirate funnel we were able to pinpoint that retention was a problem for us and we decided to focus our efforts on remarketing, which helped us bring customers back repeatedly to our site."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"Ah, yes, the pirate funnel. Acquisition, activation, retention, referral, and revenue. It's a good framework and can be useful a good deal of the time, but often needs to be adapted or used selectively, depending on the needs of the business or industry you are engaged with at the time."
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