Growth Marketing Mock Interview
Master 35 Growth Marketing interview questions covering experimentation, metrics, acquisition channels, and product-led growth.
Question 18 of 35
What competitor analysis programs do you use?
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A growth marketer must be able to look beyond just their company to see and take advantage of missed opportunities by competitors. The interviewer wants to know what tools you've used in the past to look for this information. Some popular programs that you could mention include Ahrefs, Alexa, and SimilarWeb. You will want to show that you not only have familiarity with the tools but also know how to interpret and use the data you uncover.
"Many marketers, in my opinion, focus solely on their company, but I've learned that there is so much information that can be gleaned by studying competitor data. When I first come into a new job I spend time determining who the competitors are. Then I use Ahrefs to locate and analyze their paid marketing and backlinking data. When I notice something unusual in the data, like if one of our competitors isn't running any LinkedIn paid advertising, I delve into the data to try and figure out why. Many times there are lucrative opportunities for my own company hidden in all that information."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"I have more experience with SEMrush than anything else. I've used similarweb on occasion as well. What is your preferred program?"
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