"One place I'd look is at the company's social media to see who is following and interacting with it. I'd pay attention to their ages, locations, languages, spending power levels, and stages of life. I'd also delve into what their challenges/pain points and interests are, as this knowledge will influence how we market to them. I'd also examine the company's current customer database and Google Analytics for more information, in addition to monitoring relevant hashtags and keywords online to see what people are saying about the company."

"I understand the behavior of my target customers by studying the aggregate behavior, being good at analytics, and using the tools of my trade. I anticipate trends by watching and responding ahead of the curve. Once you have an idea of who your target customers are, you want to advertise the demand for your product while ensuring its supply. This shows that not only do you have a product or service high in demand, but one that is reliable and will be there when you need it, ensuring brand loyalty. If a restaurant is empty, no one will go inside. But if you get one customer and sit them next to the window, more will come. Yet, if you are selling boxes of cereal, and there is only one box left on the shelf, and the cardboard is dented, even if it is perfectly good, no one will buy that last box because they fear it's been rejected for an unknown reason. Convince the consumer they want what you have, then provide it consistently."