How experienced are you in using Google Analytics?
While many growth marketers include Google Analytics on their resume, there are different levels of familiarity with it, and the interviewer wants to make sure that you really know how to use it. The best way you can prove this is to talk about conversion goals since this feature goes beyond simply glancing at traffic stats. You want to show that you know how to best utilize Google Analytics to benefit the company.
"Google Analytics is fascinating because it offers such a wealth of information, but I've learned over the years that one of its most useful features is conversion goals. Within my current position, I frequently use URL destination goals. I set up goals to track whenever a user hits our sign-up confirmation page after they subscribe to our service and the thank you page that appears after they download a whitepaper. Beyond tracking goals, Google Analytics also helps me to understand who our customers are, where they come from, what kind of devices they use, how long they stay on the site, and how many pages they visit, along with so many other stats. This kind of information is invaluable when I'm making decisions about testing."
"I have a lot of experience in going deep with google analytics. Without it, my job would be much harder than it is."