"There are definitely marketing strategies that can be used to reach potential customers without breaking the bank. At my last job, we hosted a webinar. It took some effort to put it together and promote it, but it attracted a large number of interested people, many who later became customers. Another idea is to actively post on niche blogs so readers begin to recognize your brand. Following and retweeting niche influencers on Twitter can also help you build a strong online brand presence, which will help drive people to your website."

"I am a big picture thinker, and when it comes to long-term goals, I think a customized lean startup framework can be cost-effective, as it reduces rework and the risk of failure and increases efficiency. But for more immediate gains, I think a google ad campaign is a cost-effective return on ad spending solution."