Growth Marketing Mock Interview
Master 35 Growth Marketing interview questions covering experimentation, metrics, acquisition channels, and product-led growth.
Question 7 of 35
How do you generate and prioritize your ideas?
What You Need to Know
Experienced
Entry Level
Community Answers
It is imperative that a growth marketer has processes in place to prioritize their ideas. The interviewer wants to know how you come up with new ideas and how you prioritize their importance. Consider mentioning the ICE Method or another specific prioritization process to show structure in your thinking. You can also mention tools that you use, like Google Analytics or Unbounce, to help you prioritize ideas.
"In terms of idea generation, I read industry blogs to stay up on new trends and to find inspiration for new things to try. I also make sure I am fully aware of the company-specific path customers follow as they travel down the pirate funnel because this shows me where I need to focus next in terms of testing. If awareness is the biggest issue, I'll focus there first, and so on. After every experiment I run, I reconsider the prioritization of my ideas based on the results and how the corresponding changes impact everything."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"I am always learning and asking questions. Whenever something comes up that I feel I need to put a pin in, I'll take note of it in my notepad and circle back around to it later on. When I identify an opportunity from what I learned, I refer to those notes and materials and build on it."
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