Tell me about your experience running Google Ads campaigns.
The interviewer wants to know that you understand how to drive conversions (and therefore revenue) using Google Ads, likely in tandem with social media advertising. Make sure that you are familiar with the various facets of Google Ads, including the popular strategy of using one keyword per Ad Group, location and device targeting, and bidding strategies. Speak about your past experience using Google Ads or about your eagerness to learn more about it.
"Within my current role, I frequently run Google Ads campaigns. I've spent a lot of time creating and testing ad variations, tweaking copy and keywords, and adjusting landing pages, in addition to playing around with different audience targets. I run frequent A/B tests and analyze the results in order to make calculated and beneficial changes to my campaigns and our website. During the time I've been at the company, I have been able to increase our click-through-rate from 1.5% to 3.4%, which has resulted in many more conversions and higher revenue."
"I feel like google ads campaigns are the most cost-effective and customizable targeting you can get for your money. It's easy to measure your metrics. All the data is right there. I highly recommend it when I feel it is appropriate for the desired goals."