Growth Marketing Mock Interview
Master 35 Growth Marketing interview questions covering experimentation, metrics, acquisition channels, and product-led growth.
Question 3 of 35
Do you ever come up with your own marketing or experiment ideas?
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The interviewer wants assurance that you can come up with original experiments that are specific to a problem the company is trying to solve or an area it wants to optimize. They want to know that you won't run unnecessary tests and that all of them will have a purpose/goal. You need to show that you are an original thinker, proactive, and a problem solver.
"Definitely! All the time. Of course, I enjoy working in a team environment and supporting the ideas others come up with, but I am always thinking of potential website or language adjustments that could be made to increase brand awareness or conversions, for instance, and then turning them into experiments. I don't rely on others for ideas; I come up with them myself. In fact, just last week at my current job, I experimented with the messaging on the email collection form that we have on our website based on an idea I read about in a blog. We ended up going with the new language based on the results of the tests we ran."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"I don't think I'd be as good at my job if I didn't. I'm often on the lookout for opportunities to launch new strategies or tactics. Whether through email newsletters or social media campaigns, it is about generating new data and following the breadcrumbs of success. Chart a new path forward whenever you can."
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