Tell me about your familiarity with Looker Studio.
Most interviewees will likely have at least some experience using Google Analytics, but the more experienced growth marketer will have also used Google Data Studio, a program that provides streamlined reporting on Facebook and Google Ads analytics and performance. The interviewer will want you to have experience with this tool; it will tell them that you understand analytics on a deep level and that you have probably given company presentations based on its findings before, which may be important if the position requires you to be executive- or customer-facing.
"Within my last role, I had the opportunity to learn how to use Looker Studio. I learned how to create useful dashboards in it, which helped me to analyze the incoming data from our Google Ads and Facebook paid advertising. This information allowed me to make decisions about how we should move forward with our campaigns, and I frequently presented these conclusions to upper management."
"I was well versed in it when it was called Google Data Studio, and now in its current form as Looker Studio. I find a lot of value in all the offerings of Google's Analytics 360 suite."