Master 35 Growth Marketing interview questions covering experimentation, metrics, acquisition channels, and product-led growth.
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It's very important that a growth marketer know how to bring traffic to their company's website. The interviewer wants to hear how you would do this if they hired you. Before the interview, brush up on some of the methods growth marketers use to drive website traffic. Tell the interviewer how one (or more) of these tactics will work for their company and how you plan to execute it.
"One thing I noticed about your company when I was researching it is that it doesn't appear to have a mobile-friendly website. Given that more and more people are getting and using smartphones and tablets, and so more and more web traffic is coming from these devices - over half!, it's essential that your company have a website that works well on these kinds of devices. If you hired me, I would work with my team to make sure your website is mobile-friendly, which will in turn drive traffic and increase conversions."

Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"I would hunker down and learn. I'd keep asking myself and everyone around me questions. I'd study what has shown success and where there is room to grow, and I'd go from there. One of my hidden talents is I am very mechanical. I can take a dishwasher completely apart, study it, figure out how it all works, and put it back together. I can do that with everything. The first thing I would do to improve your SEO ranking is pick everything apart, learn how it all works, and put it back together, with the aim to improve its performance."

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Written by Marcie Wilmot
35 Questions & Answers • Growth Marketing
By Marcie
By Marcie