"There are multiple ways I could accomplish that for you. Taking into account what your company does and how active your target audience is on social media, I would likely choose to run a giveaway. The winner would get an item worth about 70, and I would make sure that the contest was promoted heavily on various social media platforms. I know that this has the potential to garner hundreds, if not thousands, of email addresses. I might also add language to your app and homepage so people can easily sign up in those places as well."

"I am a big fan of lead magnets, with existing clients and potential ones. If I come upon an article which I feel will be useful or validating for a certain client, I'll send it onto them. I also try to connect with new clients on social media by connecting with current clients. This gives you click-traffic and word of mouth at the same time, while offering referral bonuses, opt-in forms, or through offering more lead magnets to the aggregate audience."