Explain how you would build our email list.

What You Need to Know
Experienced Example
Cross Channel Marketing Example

There are a variety of ways a growth marketer might grow an email list. The interviewer wants to see if you choose to discuss a method that would work for their company. Go into some detail and potentially offer a few suggestions.

"There are multiple ways I could accomplish that for you. Taking into account what your company does and how active your target audience is on social media, I would likely choose to run a giveaway. The winner would get an item worth about $70, and I would make sure that the contest was promoted heavily on various social media platforms. I know that this has the potential to garner hundreds, if not thousands, of email addresses. I might also add language to your app and homepage so people can easily sign up in those places as well."

"I am a big fan of lead magnets, with existing clients and potential ones. If I come upon an article which I feel will be useful or validating for a certain client, I'll send it onto them. I also try to connect with new clients on social media by connecting with current clients. This gives you click-traffic and word of mouth at the same time, while offering referral bonuses, opt-in forms, or through offering more lead magnets to the aggregate audience."

Next Question

How to Answer: Explain how you would build our email list.

Advice and answer examples written specifically for a Growth Marketing job interview.

7. Explain how you would build our email list.

What You Need to Know

There are a variety of ways a growth marketer might grow an email list. The interviewer wants to see if you choose to discuss a method that would work for their company. Go into some detail and potentially offer a few suggestions.

Written by Marcie Wilmot on November 4th, 2020

Experienced Example

"There are multiple ways I could accomplish that for you. Taking into account what your company does and how active your target audience is on social media, I would likely choose to run a giveaway. The winner would get an item worth about $70, and I would make sure that the contest was promoted heavily on various social media platforms. I know that this has the potential to garner hundreds, if not thousands, of email addresses. I might also add language to your app and homepage so people can easily sign up in those places as well."

Written by Marcie Wilmot on November 4th, 2020

Cross Channel Marketing Example

"I am a big fan of lead magnets, with existing clients and potential ones. If I come upon an article which I feel will be useful or validating for a certain client, I'll send it onto them. I also try to connect with new clients on social media by connecting with current clients. This gives you click-traffic and word of mouth at the same time, while offering referral bonuses, opt-in forms, or through offering more lead magnets to the aggregate audience."

Written by Kevin Downey on March 22nd, 2023

Next Question