"If you were to hire me, I would start by delving into how users interact with your website. I would determine what path they tend to follow, taking into account the pirate funnel, because this is how I would decide the prioritization of my subsequent testing. There are many different tools available that show what visitors do on a website; my favorite is Hotjar because it incorporates heatmaps, recordings, and even web surveys to figure out how people are using the site, which informs all of my testing decisions."

"First, I've done enough user testing that I can typically forgo that step if necessary and think as a customer, walk around in their shoes and gain insights through my interactions with the client's website and identify areas for improvement. Then I'll look at the analytics, the heat mapping, and the metrics I have at my disposal. Then I might consider some A/B testing."