"Customer testimonials can help differentiate a company from its competitors, especially if the review comes from someone influential. It also helps instill trust in the product or service. Right off the bat, I would post the testimonial on the company's social media accounts. This is an easy way to share the positive feedback with both existing customers and prospects. I would also consider adding the testimonial to the company website and perhaps even creating a video testimonial out of it, which can be very impactful and increases the chance it might go viral. Finally, I would consider asking the customer to also leave an online review as many times people look at product review forums during the information gathering stage of the consumer buying cycle."

"It depends. It is only word of mouth. You have to examine the context of the testimonial as much as the platform you are sharing it on. That testimonial has to cater to that audience. If you are curious whether a movie you are considering watching is good, you'll go to Rotten Tomatoes. If you see it has a 99% score, those testimonials offer social proof that is greater than what the critics have to offer. If I am serving a client that is more product-oriented than service-oriented, I'll try to increase their ratings on all the platforms they sell on. Otherwise, I'll stick to referral marketing campaigns and post testimonials and reviews on YouTube. I'll get some content marketing going with passive article advertising or case studies and do all I can to spread info-worthy credibility."