How to Answer: How do you handle failure?
Advice and answer examples written specifically for a Growth Marketing job interview.
3. How do you handle failure?
What You Need to Know
The interviewer is questioning you about failure because growth marketers deal with it all the time. They run so many experiments and tests, it's inevitable that many of them don't work out. Show the interviewer that you have grit and resilience but that you can quickly accept failure and move on.
Written by Marcie Wilmot on November 4th, 2020
1st Experienced Example
"I believe that experiencing failure and making mistakes is just a part of my job. It doesn't bother me at all; in fact, I almost look forward to failing because whenever this happens, I learn something that I can carry forward with me. If an experiment doesn't work out, it just means that the initial layout or language, or what have you, works better than the new idea. To me, that's good to know. Since I'm always looking to make continual improvements, I'll just move on to the next hypothesis/test and go from there."
Written by Marcie Wilmot on November 4th, 2020
2nd Experienced Example
"Well, I wouldn't quite say that I am one to not take no for an answer. I'd rather say that I course-correct anytime I face any setbacks. The way I see it, failure is when you have driven down to the end of a dead-end street. I'm one to pick up on the signs, and course correct rather than driving down that street. So, if I am taking an approach with a client, and it doesn't seem to be working, then that is a great opportunity to inch closer to success. So, every setback, or failure, depending on how you look at it, can be a good thing."
Written by Kevin Downey on March 22nd, 2023