Bank of America strives for client loyalty to keep us running strong into the future. What do you feel are the keys to retaining clients for the long haul?

"I learned a few important things from a senior mentor early in my career that I still hold near and dear to my heart to this day. First, clients expect me to be responsive to their needs to ensure they keep their business with me. Because of this, I return phone calls and emails as soon as possible, even if that means in the evening, the early morning, or on a Sunday afternoon. These small actions go a long way in showing my clients that I care. Another key to the success of my long-term clients is my ability to set and manage expectations for them. Clients desire to have a plan and know what that plan entails, and I pride myself on my ability to work with them to set goals and a plan to achieve those goals."

"I lost clients in the past to another firm, and I take that pain personally and do everything I can to ensure long-lasting relationships with my clients. The first key to long-term success with my clients is a proactive approach. I don't wait for clients to get in touch with me to make changes to their portfolios; I reach out to them. This action alone shows my clients that I am working in their best interest. Another action I take that shows my worth to my clients is goal tracking and quarterly progress reports that I send out to them. This is particularly helpful for clients who are working with me in their first two years."

In their code of ethics, they touch on personal integrity and accountability and state, "Our business focuses on managing risk, solving complex problems for our clients, and helping make financial lives better. Our clients place their trust in us, and we take this responsibility seriously."