As an HR professional, you already know that hiring companies often receive hundreds of applications per job. If you are lucky enough to land an interview, you must show significant effort and research the opportunity. While your passion and excitement for the job are essential, it's always good to have some hard facts about why you want the opportunity.

Prepare for this question by:

- Researching the company
- Highlighting a unique talking point
- Showing enthusiasm for the company's growth or recent efforts
- Discussing the company's efforts and success and how they tie into your career goals
- Mentioning specific details of how you will contribute once hired

Take some time to think about your work-related passions and desires. Consider the ways that this job aligns with your career goals.

Here are some questions to ask yourself:

- How will I contribute to this company?
- What results have I created in the past? Could I repeat them here?
- How has my education prepared me to succeed here?
- How do my professional values match those of this company?
- How will my personality complement the company culture?

Once you think you have crafted the right response to 'Why do you want to work here?' take one last honest look. If you can apply your answer to any other company, it's time to dig deeper and get more specific.