Do not share that you think every client is difficult or that you have never had a difficult client before. Everyone has had a challenge at some part of the sales cycle.

Share an example of a recent client that you closed that gave you some challenges. Discuss how you overcame the objection(s) and what you learned from it.

"One client that I had a difficult time closing was one that I had to follow up with every week. She kept giving me the run-around and would reschedule our meetings or only meet with me for five minutes and tell me she would call me back later after she watched the demos that I sent over to her. I started to think that maybe she just didn't have time or was not interested. I finally added up the amount of time that we had been emailing and calling and it added to over two hours of back and forth. When I shared with her that I only wanted to maximize her time and if we had 30 minutes of uninterrupted time with 2-3 key members from her team then we would be able to determine if this was a good fit. She has never thought about how her employees would feel about the product or service and decided it was a great idea. I learned that every client is different and it's important to share how you can maximize their time and their team's time."