Avoid mentioning that there are no challenges in the industry because every industry and company has its challenges. Do not discuss challenges in a negative way or where you feel like they can't be overcome.

If you have done your research then state what you think are some challenges based on what you have read and a couple of ways you think they can be avoided. If you have no idea then be honest and state that you have not done your research. However, be sure to iterate that it will be one of the first things you do to be able to overcome any objections that you might face.

"One of the challenges that I see in this industry is that there are many players in the space that are new and trying to get in front of new clients. What attracted me to this company is that your approach is unique in how you're selling new clients time, yes we are selling a product, but this product is allowing them more time to build their business. More time building their business leads to more profits and growth in less time."