Avoid discussing any experience that is not related to sales or being an account executive. Do not discuss any experience that doesn't relate to the core experience in the job description or post.

Always give an overview of your experience in relation to the job description. Show how you have evolved in your experience and give an idea of where you want your career to go from here and how it relates to the job that you have applied for.

"I have over 6 years of combined experience as an account executive and in sales. I started my career at ABC company in 2010 and immediately knew that sales was something that not only came naturally to me, but I could see myself doing it for the remainder of my professional career. My next role at XYZ company allowed me to enhance my skills as an account executive. I enjoy speaking with new prospects and discovering how our products and services can enhance their business. My experience has prepared me with the fundamentals to be able to exceed in this role and I look forward to learning more about the position through our conversation."