What attracts you to this industry?

If you have never sold in this industry before then avoid discussing industries that don't relate to the company or role. Avoid discussing things that are negative about the industry or things that you have heard that are not great.

Discuss the research that you have done in the industry and why you think their product or service is one you would like to sell. If you have never sold in the industry, then discuss a previous role where you didn't know much about it but were still successful in selling their products or services.

"I have done some research on your industry and know that although you are a newer company your product is one that is really attracting a lot of curiosity in the market. It has a unique platform that is beneficial to your clients and opens up a lot of opportunities for those who really want to engage with their customers in a thoughtful way. When I was at ABC company they were also new in their industry but after a few short months, I was able to help them grow in revenue and was even a part of the training and development of the account executive team.