How to Answer: What do you know about our products or services?
Advice and answer examples written specifically for an Account Executive job interview.
18. What do you know about our products or services?
Why the Interviewer Asks This Question
The interviewer is trying to gauge whether you performed any research on the products and services and how deep that research was. Another reason they ask this question is they are trying to determine whether you have a history of selling any similar products and services along with your confidence in learning theirs.
Written by Judy Smith on March 13th, 2022
What to Avoid
Avoid acting as if you know their products or services. If you don't, they will easily be able to tell if you have not done your research. Avoid discussing products and services that are not similar to theirs unless it relates to how you can add value to their current sales process.
Written by Judy Smith on March 13th, 2022
How to Answer
If you have done your research then let them know that you have and how you have previously sold similar products or services in prior roles. If you have not sold similar products or services or have not done the research, discuss what products and services you have been successful in. End your answer with why you have been successful and how you can bring that same success into the role that you are interviewing for.
Written by Judy Smith on March 13th, 2022
Answer Example
"I have briefly looked at the products and services listed on your website and noticed that you sell ABC product. In my role at XYZ company, I sold a similar product that paired very well the CRM platform and this increased my average sale by 30% once I started to sell them as a package. My experience in selling similar products along with my history in quickly learning new products and services make me confident that I will excel in this role."
Written by Judy Smith on March 13th, 2022