How do you approach cold-calling?
The interviewer is asking this question because cold-calling is involved in this role. They want to know if you have any experience in doing it and how comfortable you are in making cold calls.
Avoid mentioning cold-calling methods that have not worked for you. You have limited time with the interviewer and they want to know what has worked for you in the past.
If you have made cold calls in the past then discuss a method that has worked for you in the past. Always give an example when asked a question about a technique. If you have not made cold calls in the past then discuss how you would approach making cold calls and what you think might work for you in this role.
"Cold-calling has been a part of all my roles as an account executive. I like to narrow down a specific area/location/territory then make my cold calls based on the size of the business of clients I am trying to connect with. My goal is to gain rapport then go into a cold call script that is given to me which I sometimes need to revise based on the types of clients I am calling that day. This method has been successful for me yielding to around three new clients each week."