Practice 25 Nike HireVue questions covering behavioral scenarios, brand passion, and digital interview delivery.
Question 12 of 25
Why the Interviewer Asks This Question
What You Need to Know
How to Answer
General
Community Answers
When pitching to a company why it should hire you, there are a few things the company doesn't want to hear. First, it doesn't want you to tell them what you think it wants to hear. Second, it doesn't want you to repeat back to it, word for word, what it has advertised in its recruitment efforts, or what it has detailed the company is looking for on the website. Third, the company doesn't want you to just tell it that you are great or the right person for the job. These do nothing to separate you from any other candidate saying the same thing.
Rather, what they want from you are two things. First, they want you to show them, not tell them, through an actionable answer, that you've prepared for this interview, are excited about this opportunity, and have a strong work ethic. How well you've prepared will reveal your work ethic. By giving an actionable answer, they'll be better equipped to believe you are who you say you are. And secondly, they want you to tell them the truth. When you are telling the truth, and your answers are sincere, they'll believe that you believe in what you are saying.
When sharing why you feel strongly about Nike hiring you, and giving your elevator pitch as to why you are the right candidate for the job, start off by taking the advice Nike offers on its website. "Make it personal! Do you have a story about how Nike has impacted you or your community? Or, how sport has made a difference in your life? That kind of passion is contagious, so don't hold back during your interview. Know the product! At Nike knowing product is important. No matter what role you're interviewing for, a foundational understanding of our innovative footwear, apparel and accessories is good to know. When we come to work, we act as one team. We stand by each other, include each other and value each other's contributions, believing everyone should have an equal chance to succeed. We do things the right way, acting with the principles we know the world expects from Nike."

Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
Choose your words carefully. Spend some time looking up terms which you feel best apply to you or are naturally part of your vocabulary. Use professional adjectives to describe yourself and your situation, such as career focussed, ambitious, persistent, genuine, patient, enthusiastic, disciplined, and passionate. When speaking, try not to speak too fast as it could make you seem nervous. Speak more slowly, moderating your tone. This will help you come across as relaxed, as an equal speaking among your peers.
"In addition to my experience and strong track record, you should hire me because I am a loyal customer who believes and stands behind all of Nike's brands. I have three pairs of Converses, one pair of Air Jordans, and three pairs of Nikes. There is no one who would represent your company to your customers better than a loyal customer."

Interview Coach
Jaymie
A real coach, not AI. I read every answer myself and write back with personalized feedback.
Typically responds within 24 hours.
0 - Character Count
Prepare for Nike's video interview format with responses that showcase your authentic voice.
Get StartedJump to Question

Written by Kevin Downey
25 Questions & Answers • Nike

By Kevin

By Kevin