Why Nike?
How you answer this question will help the assessment vendor and the Nike recruiter determine how good of a fit you are for the company and the role. A requirement for whomever it hires will have to effectively represent their brands. As Nike has detailed, its teams are passionate about what they do at Nike. So, this question will help the assessment vendor evaluate how confident you are that you're the right fit for this opportunity, and whether you're pursuing it for the right reasons.
Here are some value statements Nike and its affiliates make online attesting to what it feels makes it great: "Nike, Inc., named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Nike needs teams that bring them closer to the consumer, create breakthrough innovations, and empower employees to realize their full potential. Nike's diverse, high-performing teams around the world are united by a love of sport and share a singular goal: to make all athletes better."
In order to effectively represent its brand, you will need to be a member of its tribe. So, before you join Nike's teams, it helps to be a loyal customer. Someone who already stands behind its products and can attest to them. You'll need to showcase that you are someone who would attest to and preserve the reputation Nike has worked hard to build.
"First, I love Greek Mythology, and am a big fan of victory. I want to be the best at what I do, and I want to work for the best to help be continually better and beat my previous best. I want to work for a company that will empower me to realize my full potential. I love sports, team sports and solo sports. I want to work for Nike."
