How to Answer: What does cross-selling mean to you? Tell me two MasterCard products that you could cross-sell.
Advice and answer examples written specifically for a MasterCard job interview.
24. What does cross-selling mean to you? Tell me two MasterCard products that you could cross-sell.
What You Need to Know
Cross-selling is when you sell different services or products to an existing customer. Existing customers have a better conversion rate than new customers. So, with a cross-selling plan, companies can increase the value of each existing customer by increasing the product quantity each customer accepts or purchases.
Talk to the interviewer about what cross-selling means to you. Reveal you have done your homework on MasterCard products by discussing what type of 'add-on' you could suggest to an existing customer.
Written by Kevin Downey on June 7th, 2022
1st Answer Example
"I prefer to cross-sell products that complement the other products a customer already has from our company, increasing the value of the brand. For instance, if I worked with MasterCard, I would recommend insurance protection as an add-on for every credit-card customer. I would also upsell to a more premium card if they qualified so that they could earn better credit card rewards."
Written by Kevin Downey on June 7th, 2022
2nd Answer Example
"Cross-selling, from what I understand, is similar to upselling, where you add on another item when closing a sale. If I were to cross-sell a MasterCard customer, I might suggest one of your protection plans or job-loss insurance with their new credit card."
Written by Kevin Downey on June 7th, 2022