Give me an example of how you would sell me one of Anheuser-Busch's beers.
This question measures two aspects of your candidacy: 1) your knowledge of Anheuser-Busch's products, and 2) your ability to be a convincing, creative ambassador of the brand.
Some variation of this question is especially relevant for sales or product development roles.
"If I were to sell you one of Anheuser-Busch's beers I would first take the time to ask you if you like light or full-bodied beer. From there, I would ask further questions to narrow down your preference. Once I was sure that I had an understanding of your likes and dislikes, I would confidently make a recommendation by saying something like, 'Like you, I prefer a full-bodied beer. I am a big fan of Budweiser's Black Crown Golden Amber Lager. I am confident you will like that one, too. It offers a malt aroma with hints of caramel which makes it a great choice for someone looking for a smooth, yet full-bodied beer.' Then I would have you try it."
"Anheuser-Busch has hundreds of products, so to help narrow it down I would ask you what style of beer you like. If you didn't know, I would ask what flavors you enjoy in a beer like chocolate, hops, or a light finish. Then I would recommend one or two products to you that met your preferences. If you said hoppy, I would tell you that you would enjoy the bold and hoppy flavor of a Goose Island 'Goose IPA.' I would then have you taste the product and let you know flavor notes you could expect to taste."
First, it is important that you learn how to talk about beer. If you're going to work in the beer industry, you need to be knowledgeable! Consider these elements of a beer:
1) Body
2) Aroma
3) Flavor
4) Finish
If you're not familiar with how to talk about beer, do a little research. You could even visit your local brewery and ask them about the different beers they create. Many bartenders also love to talk about beer. Ask them to describe the beer and take notes!
A faster approach would be to visit the websites of some popular beer brands, preferably brands carried by Anheuser-Busch, to see how they describe their beers. Create your sales approach from there. Remember, the key to sales is to ask questions and make statements that the customer can agree with.
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
With the varieties AB offers, I would try and gauge what you are looking for whether that stems from light or heavier beer. From there I would discuss flavoring and aroma to try and distinguish a style that suits your interests.
Amanda's Feedback
Well done! You've chosen a common sense strategy that puts the customer's taste and interests first, which is key to good customer service and sales.
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