Practice 30 Anheuser-Busch InBev interview questions covering brand management, global operations, and commercial strategy.
Question 17 of 30
Why the Interviewer Asks This Question
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer asks this question to measure your level of engagement with Anheuser-Busch and their affiliated brands. Your answer demonstrates the degree of preparation you've put into your application and interview with Anheuser-Busch.

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I am a Browns fan and I read about the 'Victory Fridges' that you installed for when we break our winless run. I cannot wait to win and get my hands on an ice-cold Bud Light."

Carly Zucker is an Instructional Designer who creates online training and classes for university and K-12 students.
"I recently read about your '100 Accelerator' program. I am passionate about sustainability and I am so glad that Anheuser-Busch will be hosting this event. I look forward to hearing about the solutions and ideas that come from the scientists and creative minds that attend this event on sustainability."

Rachel Hills Lowe is a PR and Communications Professional with experience interviewing candidates for copywriting, marketing, and communications positions.
It's important that you do your research prior to your interview. You can read all about related news articles on Anheuser-Busch's 'Newsroom' section on their website. Take the time to read what is happening in the media for any one of Anheuser-Busch's brands so that you are able to reference a current article.
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Anonymous Answer
I have read the news about smart agriculture. Anheuser-Busch advised our farmers from afar with remote-sensing technology. Actually, I studied horticulture during my undergraduate studies. So I always pay attention to news about agriculture. This move could greatly reduce the farmers' labor force.

Cindy's Feedback
Very nice! I like the way you draw in your background and personal interests. Be sure to talk about one of the company's brands (Budweiser, Busch, Johnny Appleseed, etc.) since the question may be testing your knowledge of the business.
Anonymous Answer
I personally really enjoy the partnership with farmers and the limited edition Busch-light cans that have recently come out. Supporting American farmers by donating for each case sold to give back, and growing partnerships with John Deere and our local farmers is a home run. It shows Anheusers initiative to give back locally is awesome to see.

Amanda's Feedback
I like that this answer shows you've done research into the company and talks about the positive action the company is taking to address an important safety issue. Because this question asks what you know about one of the company's more than 100 brands, consider choosing one of the beer brands to reference at the start of your response, showing that you have some insight into the company's numerous brand options.
Prepare for behavioral and business questions used in AB InBev's rigorous selection process.
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Written by Rachel Hills
30 Questions & Answers • Anheuser-Busch InBev

By Rachel

By Rachel