How to Answer: How do you think we can be more innovative at Anheuser-Busch?
Advice and answer examples written specifically for an Anheuser-Busch InBev job interview.
18. How do you think we can be more innovative at Anheuser-Busch?
Why the Interviewer Asks This Question
Considering Anheuser-Busch has already acquired more brands and developed more beers than nearly any other global beer company, this question is a tough one! It's also a smart way for hiring managers to test your knowledge of Anheuser-Busch. This is your opportunity to get creative and demonstrate solid business acumen.
Written by Rachel Hills on February 15th, 2022
How to Answer
You might share an idea for a new beer or talk about a different way they can give back to communities in need. First, you need to pick a topic, like investing in employees or developing a new beer to appeal to a broader demographic. Then, ensure you've taken into account Anheuser-Busch's values and culture so that you can share something that they would find interesting and relevant.
Written by Rachel Hills on February 15th, 2022
1st Answer Example
"I know from my research that Anheuser-Busch puts a lot of effort into gaining momentum from millennial customers. This demographic is highly technical and constantly in touch via social media outlets. I would consider creating more consistent hashtags and additional hashtag-driven contests for social media. The customer could take photos with your product and then post them to their social media accounts. You can never have too much exposure on places like Facebook, Instagram, and Snapchat."
Written by Rachel Hills on February 15th, 2022
2nd Answer Example
"I have always enjoyed your higher-end products like 'Goose Island' and '10 Barrel.' There has been a big movement in the past 10 years toward craft beer. I think Anheuser-Busch could benefit from collaborating with more craft breweries to create interesting beers that would not otherwise be given the exposure."
Written by Rachel Hills on February 15th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
And then, I suppose Anheuser-Busch could appeal to millennial customers by marketing on the trendier social media, such as Tik Tok, Instagram. Millennials will be the majority of consumers."
Cindy's Feedback