What do you like and dislike about working with creatives?
As a project manager in the marketing space, managing or working with creative team members such as content writers and graphic designers is a certainty. In your response, demonstrate that you are capable of relating with personalities that are less likely to follow the norm. Creatives can be unpredictable and temperamental, so assure the interviewer that you can be the one to think reasonably and drive the team toward a common goal. In addition, you will also want to emphasize that you can foster a collaborative environment with creatives because they need a lot of room to develop ideas.
"I like working with creatives because I enjoy the process of ideation. Creatives also drive me to become more resourceful and imaginative in solving problems. I think that they bring color to the working environment. However, it's also true that working with creatives is like herding cats, constantly. So, before I assign project tasks, I always make sure I run turnaround times by them and negotiate as needed. Sometimes it's a challenge to get them to think in realistic terms, but I'm happy to take the wheel and get their commitments. I ensure them that we all have the same goal, to deliver at the highest standards, at a reasonable time."
